Invited to speak at the WWD Beauty CEO Summit, Alice H. Chang described to
industry peers how virtual beauty is going to change the game
Palm Beach, Florida— May 10, 2016 — Invited to speak at the WWD Beauty CEO Summit currently held in Palm Beach, Perfect Corp.’s CEO Alice H. Chang, made a presentation entitled “Mobile Beauty – Tapping into Millennial Mindshare”. Ms. Chang shared the stage with a prestigious group of executives, including industry leaders such as William P. Lauder of the Estée Lauder Companies and celebrity entrepreneur Drew Barrymore of Flower Beauty. She shared the highlights of her company’s research on millennials’ beauty product discovery, purchase and consumption habits. She described how she built a highly interactive platform of mobile apps shaped to best fit the demographic segment that is quickly becoming the most important group of consumers in the US and around the world. In 2 years, what started with a couple of mobile apps including flagship YouCam Makeup, is now a fast growing ecosystem used by close to 250 million people who interact with over 100 beauty brands and publications worldwide.
“Millennials are eager to try on multiple products from leading as well as indie brands, they see added value in using true-to-life virtual tools to create their own individual looks, which they actively share and discuss through social networks,” said Alice H. Chang, CEO of Perfect Corp. “In addition to their extreme precision, a key differentiator of our beauty apps is the strong social component allowing users to interact with each other, and with bloggers, brands and publications. This is in addition to how users can try on real branded product within their smartphone and then transpose their virtual looks into reality.”
The YouCam Makeup app is renowned for realistic “magic mirror” facial recognition technology, which accurately maps users’ facial features so they can experience true-to-life makeup effects and virtually try on products from popular brands, in real-time. The app is complemented by YouCam Perfect for selfies and YouCam Nails for nail art. All apps come with built-in sharing capabilities to popular social networks, including Perfect Corp.’s own Beauty Circle content platform. They are fully localized to meet key markets’ unique trends and demands.
Perfect Corp. is actively seeking partnership opportunities with leading beauty brands, publications and retailers to become the premiere destination for Millennials and all beauty lovers.
About Perfect Corp.
With close to 250 million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com
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