Skin testing is not a new topic in the beauty and skincare industry. There are many different ways for a person to learn more about their skin; for instance, there are skin care quizzes, skin testing devices or traditional skin assessments performed at beauty clinics or skincare brick-and-mortar stores.
However, there is only one way a customer can learn about their skin in just a few seconds. Read more to see how AI-powered skin analyzer technology revolutionizes the skin testing process. By simply scanning one’s face for a few seconds, the analyzer is able to display not only the moisture level of the skin, but also 13 other skin conditions.
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AI Skin Analyzer Tech v.s. Current Skin Tester Devices
A traditional skin tester is a small device consumers can use to understand their skin type, oil level or moisture level.
▼The traditional skin tester
Yet, with the latest AI and AR technology, skin testing can be done in a contactless setting within a few seconds.
AI skin analyzer technology is able to detect far more skin concerns than traditional skin testing devices in order to recommend a personalized product regimen. With AI Skin analyzer technology, all users need to do is enable the camera on their mobile device, The technology is able to provide a complete and accurate diagnosis of the user’s skin condition within seconds.
Products that address specific issues can then be recommended based on the unique findings, providing the user with a quick, easy, and personalized all-in-one consultation and recommendation service.
Benefits Of AI Skin Analyzer Technology Compared To Conventional Skin Testers
Cutting-edge AI technology quickly analyzes the image and within seconds accurately identifies up to 14 distinct areas of possible concern such as:
- dark spots
- dark circles
- eye bags
- droopy upper eyelids
- droopy lower eyelids
- visible pores
The technology has been verified and endorsed by dermatologists and leading professionals from across the skincare industry.
- Removes the need for costly consultations or lengthy questionnaires
- The software can be integrated into apps, webpages, ads or in-store beauty mirrors
- Increases conversion, drives website traffic (See Marianna Naturals' Story), and boosts sales (See Decorté's Story).
AI Skin Analyzer Technology Delivers Personalized Product Recommendations
Once the AI technology identifies the user’s skin concerns, it will then lead the user to the corresponding skincare products, and the user is able to add them to the shopping cart directly.
▲Skin Analyzer detects skin concerns, and recommend the personalized skincare products.
From a survey NPD did in 2020, we know that 40% of women in the United States are using more skincare than the year before, and that they are using more kinds of skincare products in their daily skincare routine.
Skincare customers nowadays are more knowledgeable about skincare products, ingredients, effects and overall skin health-related topics and they might be more interested in learning about what's new in the skincare industry and even information about future skincare technology. More importantly, this shift means customers today are more willing to invest in skincare products or technology that will help their individual needs.
For brands, this kind of change is no doubt an opportunity to drive sales. With the help of AI technology, brands will be able to identify what kind of skin issue the customer has and provide the right product recommendations. Thus, brands will be able to build brand loyalty and increase consumer engagement through easy and fun online skin testing.
From Skin Testing to Skin Simulator - How AI Skin Analyzer Tech Helps Consumers Visualize Skin Progress
For skincare brands, it can be challenging to persuade a customer to believe that their products are making improvements to their skin because skincare products do not bring instant results like makeup. Skincare products often produce gradual effects over time.
Perfect Corp's AI skin analyzer uses an AI simulator to help your customers visualize the results of using a specific product regimen. Such personalized shopping will give customers extra confidence in your skincare products because they will know exactly what to expect.
Virtual Skin Testing: Access Anywhere, Anytime
Our innovative solutions not only empower customers to feel comfortable in their own skin by providing personalized product recommendations, but they also allow customers to have fun and engage with beauty and skincare products from the comfort of their own homes.
▼AI skin analyzer can be integrated in web browsers, apps, and other e-commerce channels.
Brand Success Story: Marianna Naturals
“As soon as I saw what Perfect Corp. had created for us, I said: Wow! … Since deploying our skin diagnostics tool we’ve seen our sales increase by more than 30%.” said Heather Marianna, the Director & Co-Founder of Marianna Naturals, and Founder of Beauty Kitchen.
Marianna Naturals, the beauty, and skincare brand integrated Perfect Corp's AI Skin Analyzer and got an immediate increase in not only sales but also customer engagement.
Marianna Naturals implemented the virtual skin testing on their website and found several benefits including more than 30% increase in sales, a +300% boost in website traffic and a +330% in time spent on site. From the +30% in conversion, we can tell that consumers are feeling more confident with the products recommended by the AI Skin Analyzer.
Contact our sales team to create virtual skin testing for your customers and to boost sales now!
Virtual Skin Testing & Skin Analyzer FAQs
How do you use a skin tester?
There are several different skin testers on the market, such as online skin test quizzes or physical skin testers, like skin testing strips and skin tester machines. Yet, new AI technology is able to provide a more comprehensive skin analysis. For example, a skin tester usually detects 2-3 skin conditions, but AI skin analyzer technology detects up to 14 skin concerns.
What is AI skin analyzer?
An AI skin analyzer is a tool or a technology that can identify skin problems like dark circles, uneven skin tone, acne, or other skin concerns. Perfect Corp's advanced Skin Diagnostic technology is able to diagnose up to 14 types of different skin parameters.
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