TRY-ON
AI/AR Makeup

5 Best Personalized Shopping Experience Examples With Beauty Tech

Aug 31, 2022 · 3 minutes read
5 Best Personalized Shopping Experience Examples With Beauty Tech

As online shopping grows more important, it has not only changed the way retail business work, but consumers behavior is also shifting. According to a study by Forrester, 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. Forbes also highlighted that some 71% of consumers feel frustrated when shopping experiences are not personalized. Moreover, consumers have proven to be more willing to receive personalized ads. Therefore, providing interesting and engaging personalized shopping experiences, and managing to provide privacy to consumers is a must for all online e-commerce businesses. Read on to discover more about a personalized shopping experience and 5 brand examples.

Personalized shopping experience is made easy with the AI tech.

What Is a Personalized Shopping Experience?

A personalized shopping experience is how an individual customer interacts with your brand based on their unique preferences. The reason personalized shopping experiences are thriving is that they build emotional connections between brands and customers. Brands can individualize the advertisement to the customers, and it's tailored to their interests, their facial attributes, and even their daily skin conditions.

The concept of providing a personalized shopping experience may sound too far fetched, but now, with the current AI technology, it's made easy for both brands and consumers. By only enabling the technology on their cellphone, the AI tech is able to quickly analyze a user's facial attributes or skin condition, and recommend a makeup or skincare product tailored for the user's needs.


Shared Materials by Strapi
*Adjust the size of images ONLY. Please go to Strapi to edit the materials info.
Contact Perfect Corp.

▲Get a FREE, personalized demo to see how AI tech helps to provide personalized shopping experience.


Why Beauty Brands Should Provide a Personalized Shopping Experience?

As the pandemic shifts the way customers buy beauty products, at-home experiences and virtual consultations have gradually become more popular. 

From virtual try-on to personalized, AR-powered ads, beauty companies can reap the benefits of beauty tech innovation through a variety of touchpoints along the omnichannel shopping journey.

Many top beauty and fashion brands have integrated AI and AR technology and seen remarkable results in their brand metrics, from increased digital engagement to higher sales conversion rates.


Proven Benefits

Beauty tech is one of the best and most effective ways to create an immersive, engaging shopping experience for consumers. Personalized shopping experiences powered by AI and AR tech provide customers with a customized consultation that goes beyond generic ads, product pages, and marketing messaging.

With AI and AR-powered virtual try-on tools, customers can find the best product for their unique needs.  As a result, customers are more likely to purchase items and become repeat customers. For businesses, this means:

  • Higher sales conversion rates
  • Stronger relationships, trust, and brand loyalty with customers
  • Increased customer engagement
  • Improved shopping experiences for customers
  • Improved digital engagement metrics, such as time spent on site

Personalized shopping experiences facilitate growth for businesses by enabling higher quality brand interactions and increasing brand loyalty. This leads to more positive experiences with existing customers which in turn helps bring new customers to the brand. Read on to learn about 5 top brands that achieved great results by integrating personalized shopping experiences with AI and AR technology. 


Shared Materials by Strapi
*Adjust the size of images ONLY. Please go to Strapi to edit the materials info.
Contact Perfect Corp.

▲Get in touch and see how how AI tech helps to increase sales.


1. Meta Increases Conversion and Creates Engaging Experience With AR-Enabled Ads

Meta Increases Conversion and Creates Engaging Experience With AR-Enabled Ads

Meta, previously known as Facebook, recently implemented AI and AR technology from Perfect Corp. With hyper-realistic virtual try-on (VTO) technology, Meta has enabled personalized social commerce shopping experiences in a new and exciting way. 

Meta focuses on bringing this beauty tech innovation to the company’s Instagram platform, where many brands engage their customers through social commerce content. Since implementing this technology, Meta has created a seamless shopping journey for consumers through the personalized AR virtual try-on technology. Consumers are also spending more time with AR-enabled ads, which has led to increased  conversion. With Perfect Corp.’s AR virtual try-on technology, Meta has enhanced and personalized the social commerce shopping journey.

Read the full success story here.

2. Clinique Delivers 360-Degree Customer Engagement With Virtual Try-On

Clinique uses Perfect Corp.’s AI and AR technology to offer virtual try-on across in-store, online, and microsite platforms. Clinique uses Perfect Corp. technology, including its AI shade matching and product recommendation, to match each customer with the best foundation shade and then recommend three lipsticks that will pair with their personalized foundation shade.  

Clinique Delivers 360-Degree Customer Engagement With Virtual Try-OnContact Perfect Corp.

Consumers know they can access the same high-quality, personalized shopping experience no matter how they choose to shop with the brand. Using VTO on  its website, Clinique saw improvements that include:

  • 4-5x longer website dwell time
  • 30% larger basket size
  • 2.5x increase in conversion rates
  • Higher customer loyalty

Read the full success story here.

3. Belcorp Provides an Ultra-Personalized Shopping Experience to Each Customer

Global beauty company Belcorp also transformed its’ customer experience with personalized beauty tech solutions. The brand implemented Perfect Corp.’s AI- and AR-powered tech, offering customers personalized product recommendations through makeup virtual try-on and AI Skin Advisor tools.

Belcorp Provides an Ultra-Personalized Shopping Experience to Each Customer

Since implementing beauty tech, Belcorp has increased its’ conversion rates and basket sizes by providing customers with hyper-realistic and personalized product try-on experiences. 

Read the full success story here.


Shared Materials by Strapi
*Adjust the size of images ONLY. Please go to Strapi to edit the materials info.
Contact Perfect Corp.



4. e.l.f. Creates Memorable and Personalized Experiences

e.l.f. Creates Memorable and Personalized ExperiencesContact Perfect Corp.

Working with Perfect Corp. made it possible for e.l.f.  to help consumers discover their ideal beauty products using AR-powered technology. After implementing AR-powered virtual try-on technology, e.l.f. Saw a 200% higher conversion rate. The company also experienced increased digital engagement, seeing 953,000 sessions within the first quarter of offering virtual try-on.

Read full success story here.

5. Jane Iredale Lifts Brand Awareness With Enhanced Digital Shopping Experience

Jane Iredale Lifts Brand Awareness With Enhanced Digital Shopping ExperienceContact Perfect Corp.

Using Perfect Corp.’s hyper-realistic VTO solution, Jane Iredale stood out among competitors with industry-leading beauty technology. Some of the brand’s impressive results included:

  • 22% boost in brand awareness
  • 300% session time increase
  • 117% higher conversion rate with VTO
  • 51% view rate on VTO YouTube ad

Read full success story here.

Deliver Personalized Shopping Experiences With Perfect Corp.

In a rapidly evolving industry, brands must continue to innovate and use the latest solutions to create the best possible customer experience. Virtual try-on technology helps brands achieve this.

Get expert advice from Perfect Corp. and become part of the beauty tech revolution. Start your free trial today or contact us for details on beauty tech solutions trusted by over 350 brands globally. For even more beauty tech insights, read our complete guide to beauty tech.


Contact Perfect Corp.


Personalized Shopping FAQs

How do you personalize the buying experience?

The methods by which to provide personalized shopping experiences may vary across different industries, company goals or other factors. Take beauty brands for example, it's important for customers to have confidence that the product they buy online will be the exact product they expected. This is how AI & AR virtual try-on is a perfect fit for companies looking to provide a personalized shopping experience. 

Nowadays, with a cell phone, the AI and AR technology can quickly visualize how consumers will look after applying certain makeup products, skincare products, or even fashion accessories. Contact us to discuss how to digitalize your products.

Do customers want personalization?

Yes, there is much research that shows customers would like brands to understand their unique needs and expectations. According to a study by Forrester, 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. Forbes also mentioned that 71% of consumers feel frustrated when shopping experiences are not personalized. If you're looking to provide a tailored, personalized shopping experience, contact us to see how AI and AR technology can help!

Get expert advice from Perfect Corp. and be part of the beauty tech trend. Contact us for details on beauty tech solutions trusted by 400+ brands globally.

Shared Materials by Strapi
*Adjust the size of images ONLY. Please go to Strapi to edit the materials info.

Read our “Beauty Tech: The Complete Guide” to unlock powerful ROI secrets.



Popular
AI/AR Makeup
Beauty Tech: The Complete Guide 2023
AR Accessories
Virtually Try On Glasses Online: 11 Best Examples
AI/AR Makeup
Smart Makeup Mirror: The Complete Guide 2023
By using the website, you agree to our use of cookies. Head to our cookie statement to learn more about cookies and manage cookies on this website.