From virtual try-on to personalized, AR-powered ads, beauty companies can reap the benefits of beauty tech innovation through a variety of touchpoints along the omnichannel shopping journey. Many top beauty and fashion brands have integrated AI and AR technology and seen remarkable results in their brand metrics, from increased digital engagement to higher sales conversion rates.
Creating Personalized Shopping Experiences With Beauty Tech
Beauty tech is one of the best and most effective ways to create an immersive, engaging shopping experience for consumers. Personalized shopping experiences powered by AI and AR tech provide customers with a customized consultation that goes beyond generic ads, product pages, and marketing messaging. With AI and AR-powered virtual try-on tools, customers can find the best product for their unique needs. As a result, customers are more likely to purchase items and become repeat customers. For businesses, this means:
- Higher sales conversion rates
- Stronger relationships, trust, and brand loyalty with customers
- Increased customer engagement
- Improved shopping experiences for customers
- Improved digital engagement metrics, such as time spent on site
Personalized shopping experiences facilitate growth for businesses by enabling higher quality brand interactions and increasing brand loyalty. This leads to more positive experiences with existing customers which in turn helps bring new customers to the brand. Read on to learn about 5 top brands that achieved great results by integrating personalized shopping experiences with AI and AR technology.
Meta Increases Conversion and Creates Engaging Experience With AR-Enabled Ads
Meta, previously known as Facebook, recently implemented AI and AR technology from Perfect Corp. With hyper-realistic virtual try-on (VTO) technology, Meta has enabled personalized social commerce shopping experiences in a new and exciting way.
Meta focuses on bringing this beauty tech innovation to the company’s Instagram platform, where many brands engage their customers through social commerce content. Since implementing this technology, Meta has created a seamless shopping journey for consumers through the personalized AR virtual try-on technology. Consumers are also spending more time with AR-enabled ads, which has led to increased conversion. With Perfect Corp.’s AR virtual try-on technology, Meta has enhanced and personalized the social commerce shopping journey.
Clinique Delivers 360-Degree Customer Engagement With Virtual Try-On
Clinique uses Perfect Corp.’s AI and AR technology to offer virtual try-on across in-store, online, and microsite platforms. Clinique uses Perfect Corp. technology, including its AI shade matching and product recommendation, to match each customer with the best foundation shade and then recommend three lipsticks that will pair with their personalized foundation shade.
Consumers know they can access the same high-quality, personalized shopping experience no matter how they choose to shop with the brand. Using VTO on its website, Clinique saw improvements that include:
- 4-5x longer website dwell time
- 30% larger basket size
- 2.5x increase in conversion rates
- Higher customer loyalty
Belcorp Provides an Ultra-Personalized Shopping Experience to Each Customer
Global beauty company Belcorp also transformed its’ customer experience with personalized beauty tech solutions. The brand implemented Perfect Corp.’s AI- and AR-powered tech, offering customers personalized product recommendations through makeup virtual try-on and AI Skin Advisor tools.
Since implementing beauty tech, Belcorp has increased its’ conversion rates and basket sizes by providing customers with hyper-realistic and personalized product try-on experiences.
e.l.f. Creates Memorable and Personalized Experiences
Working with Perfect Corp. made it possible for e.l.f. to help consumers discover their ideal beauty products using AR-powered technology. After implementing AR-powered virtual try-on technology, e.l.f. Saw a 200% higher conversion rate. The company also experienced increased digital engagement, seeing 953,000 sessions within the first quarter of offering virtual try-on.
Jane Iredale Lifts Brand Awareness With Enhanced Digital Shopping Experience
Using Perfect Corp.’s hyper-realistic VTO solution, Jane Iredale stood out among competitors with industry-leading beauty technology. Some of the brand’s impressive results included:
- 22% boost in brand awareness
- 300% session time increase
- 117% higher conversion rate with VTO
- 51% view rate on VTO YouTube ad
Deliver Personalized Shopping Experiences With Perfect Corp.
In a rapidly evolving industry, brands must continue to innovate and use the latest solutions to create the best possible customer experience. Virtual try-on technology helps brands achieve this. Get expert advice from Perfect Corp. and become part of the beauty tech revolution. Start your free trial today or contact us for details on beauty tech solutions trusted by over 350 brands globally. For even more beauty tech insights, read our complete guide to beauty tech.
Get expert advice from Perfect Corp. and be part of the beauty tech trend. Contact us for details on beauty tech solutions trusted by 400+ brands globally.
Read our “Beauty Tech: The Complete Guide 2022” to unlock powerful ROI secrets.