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It is a well-known fact that the world of cosmetics has gone virtual; what was already a rising trend became the norm after the pandemic. Now, over 700 million consumers have utilized virtual try-on experiences to test out potential purchases1. Additionally, reports indicate that customers are 11 times more likely to purchase a product2 when virtual try-on is available.
It is for this reason that many cosmetic companies are investing heavily into the latest augmented reality (AR) and artificial intelligence (AI) technologies, working to ensure that they can meet their customers’ needs in a virtual-first world.
One such solution to enter the market are AI eyebrow filters. For brands that sell eyebrow products, providing customers with a virtual eyebrow style experience is imperative to securing future sales and increasing brand loyalty. Find out how this technology is revolutionizing eyebrow product sales.
What Is the Eyebrow Filter and Why Is It Trending?
Virtual eyebrow filters allow customers to test out different brow shapes and eyebrow styles from the comfort of home, all through the use of precise AI technology.
The Entire Experience is Fairly Simple:
- Customers face their camera
- Customers immediately have access to a virtual eyebrow drawing experience.
The capabilities of an eyebrow filter are immense. Perfect Corp.’s AI eyebrow filter supports 600+ eyebrow shapes and patterns, which can be further customized based on a brand’s specific offerings.
In the Perfect Corp.’s eyebrow filter demo store, users can try on 11 eyebrow shapes, helping them determine their own ideal eyebrow.
More Capabilities of Virtual Eyebrows:
Additionally, through this AI-powered hyper-realistic eyebrow filter, all of the following can be adjusted to provide precise virtual eyebrows:
Customers can also try on different coloring for their eyebrows. The demo store supports six colors, including brown and dark brown. This is a key feature for brands that sell eyebrow color for black hair or light hair, as it allows a customer to visualize what their colored eyebrows will look like in real-time.
The Strength and Accuracy of Perfect Corp. Eyebrow Technology
When it comes to virtual try-on technology, not all services are equal. The key to ensuring that the use of an eyebrow filter becomes an effective tool for increasing sales is all about the precision and ease of use of the tool.
If a customer has a poor experience trying to find their best eyebrow shape via AR & AI experiences, they might be deterred rather than encouraged to make a purchase. This is where the strength of Perfect Corp. technology shines.
AgileFace® Technology for Highly Precise Eyebrow Try-On
AgileFace® is Perfect Corp.’s proprietary face tracking technology that enables an ultra-accurate virtual makeover with extreme performance.
It features incredible improvements for jitter-free AR performance and an increase in AR overlay accuracy. With over 200 facial landmark tracking points in real-time, this technology delivers the highest level of precision, leading to a fully inclusive virtual try-on experience encompassing facial attributes across all ethnicities, genders, and ages.
Through the precise accuracy of AgileFace®, customers can immerse themselves in the process of finding the best eyebrow shape for their face, making it easier than ever before for brands to immediately close sales and build long-lasting relationships with their consumers.
Launching an Eyebrow Filter in an Omnichannel World
Customers are increasingly reliant on the ability to hop between channels when researching products and making their ultimate purchasing decisions.
In fact, data has shown that brands with an omnichannel customer engagement strategy retain on average 89% of their customers3. This is contrasted against brands with a weak or non-existent omnichannel strategy, which only retain around 33% of their customers.
Available on Webpage, Apps, Retain Stores
This is where Perfect Corp. eyebrow filter technology once again shines. This solution is easily deployed across multiple channels, including online, in retail stores, in branded apps, and more.
By reaching customers at any touch point throughout the buying journey, brands have an increased chance of retaining existing clients and attracting new customers.
Real-World Example of the Success of AI Eyebrow Filters
There is perhaps no better example of the incredible benefit of Perfect Corp. eyebrow filter technology in action than Benefit Cosmetics.
Benefit Cosmetics has been solving brow dilemmas since they opened their boutique back in 1976. Fast forward to today, it has become the brow destination for both products and services, operating over 3,000 Brow Bars around the world. Always ahead of the curve, Benefit Cosmetics was early to see the value of using augmented reality (AR) to help its customers experience the different ways in which they could shape their brows — using a no-touch, browser-based experience.
▼Benefit Cosmetics was early to see the value of using augmented reality (AR) to help its customers experience.
One challenge was that, in the words of Emily Dybwad, Director of Global Digital Marketing at Benefit Cosmetics, “From an AR standpoint, brows are hard to do because of the precision required to accurately portray hair. Capturing hair with AR is much more demanding than doing lips or blush.”
“Perfect Corp. has an outstanding reputation within augmented reality,” Dybwad says. “They were always on our radar, and they’ve developed what we believe is the industry-leading AR solution for brows.” The results were impressive. Benefit Cosmetics credits the Perfect Corp. Brow Try-On experience with boosting the time customers spend on its site — as well as their add-to-cart purchases.
Read the full case study here.
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