This February, our Founder & CEO, Alice Chang, was invited to hold a session at Inhorgenta Munich - Europe's leading platform for jewelry, watches and gemstones. At the ‘Trendfactory', Chang shared insider insights into how fashion tech is positively shaping the luxury consumer goods industry, especially for watches and jewelry.
It is important to understand the current tech and industry trends. In the past two years, the fashion industry has experienced a significant technological leap due to recent advancements in AI and AR technologies. Innovative virtual try-on solutions are emerging strongly and fashion is starting to become more digital than ever. Fashion tech advancements such as augmented reality virtual try-on as well as other AI-powered fashion tech solutions are transforming the fashion industries. Brands are seeing exciting opportunities in e-commerce, direct-to consumer retail, as well as in-store experiences. All these channels are leveraging digital innovations to enhance shopper engagement.
“Perfect Corp. has accumulated years of experience, partnering with brands in the beauty segment. Through these amazing brand partnerships, Perfect Corp. has pioneered many technology innovations which are very involving” said Chang during her speech "But our mission is always the same: We want to solve user pain points and provide smooth and highly-elevated consumer shopping experiences to all. The digitalization that happened in the beauty industry is now also transforming the Fashion Industry. We need AI & AR to meet the consumer demands”.
The Latest Fashion Tech Trends Shaping the Industry
1. Increased Use of AR Solutions
Augmented reality is becoming more and more popular with virtual try-on technologies taking the industry by storm. AR allows customers to try on products whenever they want from wherever they are. Shoppers can virtually try-on luxury products online from the comfort of their homes. In-store try-ons allow shop-goers to sample and purchase products even when the outlet is out of stock.
2. Luxury Shopping Tech Integrations
Many luxury brands are integrating virtual try-on solutions in their online and offline channels allowing customers to try on products before making a purchase decision. This helps customers to have higher interest in the product and more confidence in buying it. Virtual try-on is the most effective way for jewelry and watch brands to elevate their overall customer shopping experience.
3. Increased Realism
Virtual try-on technologies are becoming more and more advanced and realistic. Physically Based Rendering (PBR) recreates highly-realistic textures, material reflections and lightnings, bringing through the luxurious look and feel of products into the virtual world.
4. More Personalized Virtual Shopping Experiences
By leveraging AI & AR-powered virtual try-on technology, many new innovations are able to personalize the overall shopping experience. With AI able to detect a number of personal attributes such as pupillary distance, ring size, wrist size, and more, brands are able to create a personalized experience for their customers - recommending products that are specifically tailored to their unique needs.
Perfect Corp. is constantly developing and improving its suite of innovative fashion tech solutions. From virtual glasses try-on, to virtual try-on for rings, bracelets, watches and necklaces. The fashion industry’s virtual shopping experience is becoming more sophisticated, realistic and personalized. These fashion tech innovations are positively shaping the industry and helping brands to successfully transform digitally and create highly-personalized and engaging shopping experiences.
The Latest Fashion Virtual Try-On Solutions
AI and AR innovations are elevating the shopping experience for luxury products such as watches and bracelets. A few years ago, we already saw this trend in the beauty industry. Now, the demand for virtual try-on for rings, earrings, bracelets, watches and eyewear is rising. One example of Perfect Corp.’s cutting-edge technology is AgileHand, delivering a fast and accurate hand tracking tool. This is the cornerstone for the highly-realistic hand virtual try-on experiences across multiple product categories.
Through physically based rendering (PBR) technology we are able to create hyper-realistic 3D AR virtual try-on experiences. Our highly sophisticated 3D rendering engine preserves he premium look and feel of luxury objects. It is able to blend multiple rendering layers to produce a photorealistic AR try-on effect combining physics, reflections, refractions, texture, shadows and environmental lightning to create the real-time image.
For a true representation of premium products, it is essential to create a fine balance between photorealism and speed. It is important to master 3 areas: First of all, there is the real-time experience. Customers want to see the experience in live camera mode. Second, the photorealism to truly show the material of the product. Finally, an accurate tracking that shows the object at the right place and not floating around the image. Perfect Corp. has combined years of research in these 3 fields to deliver the most realistic, accurate and user-friendly virtual try-on experience.
Creating Highly-Personalized Shopping Experiences
AI personalization is crucial for brands to compete in today's market. Consumers are seeking out product recommendations that fit their unique needs and styles. Our developers at Perfect Corp. are leveraging more and more technologies and advancements to create specific AI innovations to help users have the most personalized VTO experience among all product categories.
With glasses try-ons for instance, our auto pupillary distance measurement engine is able to detect the distance between the user’s pupils to find the most accurate frame size to fit their needs. We have also recently developed the AI-powered auto sizer that can be used to find the perfect ring, watch or bracelet size. Many luxury items offer adjustable product attributes, such as a watch with different strap options or a ring with a choice of different diamonds. Our 3D viewer and authoring tool is able to let users experiment and customize all of the different product elements during the virtual try-on experience, finding the perfect combination each and every time.
As Chang discussed in her Trandfactory speech, various AI and AR innovations are inspiring shoppers and driving digital engagement in online and offline luxury shopping experiences. More personalized virtual try-on experiences are boosting conversions, with AI and AR emerging quickly into the fashion sector. AI & AR-powered solutions are therefore not only limited to beauty, but also fashion, accessories, and more, creating a new level of immersive luxury shopping in both the physical and digital world.
Watch Alice Chang’s full speech at Inhorgenta Munich here:
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