The advanced AI skin analysis technology determines skin type and additional skin properties to deliver personalized product recommendations.
Berlin, Germany – August 3, 2022—Perfect Corp., the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, has partnered with DOUGLAS, Europe’s leading platform for premium beauty and health, to introduce a new digital skin type analysis tool powered by state-of-the-art AI deep learning technology. Customers can use the digital skin analysis tool via the DOUGLAS app to determine their skin type and additional skin properties. Users simply scan their face with their smartphone camera and in just a few seconds the algorithm detects their unique skin concerns.
Personalized Product Recommendations through AI & AR Technology
Once the skin type has been determined, along with levels of hydration, oiliness and facial wrinkles, specific product suggestions can be made. These are precisely tailored to the customer's unique skin type and individual needs. The skin analysis is part of the new DOUGLAS beauty profile, in which customers can save personal information and preferences. Perfect Corp.’s award-winning Skin Analyzer technology is setting new standards in the beauty industry.
“We are delighted to be collaborating with DOUGLAS to offer skincare lovers an innovative, interactive, and personalized customer journey”, said Alice Chang, Perfect Corp. Founder and CEO. “All of our solutions are designed to provide brands like DOUGLAS with the tools necessary to embrace the digital transformation and begin offering their customers enriched, personalized shopping experiences”
Reduced Product Returns and Heightened Conversion Rates
“The digital skin analysis offers real added value for all DOUGLAS customers. Never before has it been so quick and easy to provide information about skin types and thus find the perfect individual facial care,” said Ingo Mommertz, Chief Technology Officer E-Commerce at DOUGLAS. “This tool will help us to achieve an even higher conversion rate in our app and also improve the user experience. At the same time, we expect that this form of skin analysis may lead to fewer bad buys and hence fewer product returns. The digital advisory service thus strengthens sustainability and will further support our customers` purchasing decisions.”
About Perfect Corp.
Perfect Corp. is the leading SaaS AI and AR beauty and fashion tech solutions provider, dedicated to transforming shopping experiences through empowering brands to embrace the digital-first world. By partnering with the largest names in the industry, Perfect Corp.’s suite of enterprise solutions deliver synergistic, technology-driven experiences that facilitate sustainable, ultra-personalized, and engaging shopping journeys, as well as equipping brands with next generation of consumer goods. Perfect Corp. offers a complementary suite of mobile apps, including YouCam Makeup and YouCam Perfect, to provide a consumer platform to virtually try-on new products, perform skin diagnoses, edit photos, and share experiences with the YouCam Community. To learn more, please visit PerfectCorp.com.
About Douglas
DOUGLAS is Europe’s leading platform for premium beauty and health. Offering almost 200,000 beauty, health and lifestyle products in online shops, the partner program and around 2,000 stores, DOUGLAS inspires customers to live their own kind of beauty by offering a previously unparalleled assortment. The further development of our successful omnichannel positioning is at the heart of our #FORWARDBEAUTY. DigitalFirst strategy, under which we are consistently expanding both our strong e-commerce and store experience. In fiscal year 2020/21, DOUGLAS generated sales of 3.1 billion euros in the areas of perfumery, decorative cosmetics, skin and hair care as well as nutritional supplements, health and accessories.
Press Contacts
Perfect Corp. official website: https://www.perfectcorp.com
Perfect Corp. on LinkedIn: https://www.linkedin.com/company/perfect-corp/
Perfect Corp. official Blog: https://www.perfectcorp.com/consumer/blog
Corporate: Tony Tsai at press@perfectcorp.com or by phone: +886-2-8667-1265, ext. 2167
USA: Jacqueline Agudelo at contact_pr@perfectcorp.com or by phone +1 917-935-8232
Japan: Ryusho Hosaka at contact_pr_jpn@perfectcorp.com or by phone: +81-3-5875-6651
China: Winter Zhang at Winter_zhang@perfectcorp.com or by phone: +86-166-2139-1855
UAE: Alaa Salameh at contact_pr_uae@perfectcorp.com or by phone: +971-0559655728
Europe: Jessica Thiant at contact_pr_fr@perfectcorp.com
Mexico: Ingrid Motta at contact_pr_latam@perfectcorp.com or by phone: (+521) 5512491739
United Kingdom: Will Parrott at contact_pr_uk@perfectcorp.com
