The new experience leverages AI to allow shoppers to experience one of two sides of Tokyo city through a personalized virtual makeup look and dynamic background.
Tokyo, Japan, November 11, 2022 - Perfect Corp. (NYSE: PERF), the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, has announced that their AI Face Analyzer, which instantly identifies users' unique facial features and offers a personalized makeup virtual try-on experience, has been integrated into the "TOKYO TWO FACES” in-store experience. The one-of-a-kind interactive shopping experience was launched by the global makeup brand "KATE" at Matsumotokiyoshi Causeway Bay store in Hong Kong on October 21, 2022.
Shoppers enter the TOKYO TWO FACES booth for a truly unique and highly innovative shopping experience. Perfect Corp.’s AI Face Analyzer technology scans and analyzes the user’s facial features, offering ultra-personalized makeup recommendations. The tool combines this analysis with a system that recognizes the color of the shopper's clothing to pair each user with one of two famous Tokyo districts - Shimokitazawa and Ginza. Users can then enjoy a unique shopping experience by virtually trying on a highly realistic and personalized makeup look that matches the style of their assigned city district. The physical goods needed to recreate this iconic look at home can then be purchased in-store. Shoppers are also invited take pictures with a projected image of their appointed cityscape background using their smartphones. The unparalleled experience adds a new dimension to the shopping journey, with the incredible innovation giving beauty lovers the opportunity to enjoy exciting and immersive new shopping experiences.
Perfect Corp.’s services, including the AI Face Analyzer, help brands and retailers build rich consumer purchasing experiences on their official websites and other social platforms. No external apps or external devices are required to implement these services, and they can be combined with brand-specific logic and functionality to create a unique and seamless purchasing experience.
About Perfect Corp.
Perfect Corp. (NYSE: PERF) is the leading SaaS AI and AR beauty and fashion tech solutions provider, dedicated to transforming shopping experiences through empowering brands to embrace the digital-first world. By partnering with the largest names in the industry, Perfect Corp.’s suite of enterprise solutions deliver synergistic, technology-driven experiences that facilitate sustainable, ultra-personalized, and engaging shopping journeys, as well as equipping brands with next generation of consumer goods. Perfect Corp. offers a complementary suite of mobile apps, including YouCam Makeup and YouCam Perfect, to provide a consumer platform to virtually try-on new products, perform skin diagnoses, edit photos, and share experiences with the YouCam Community. To learn more, please visit PerfectCorp.com.
Press Contacts
Perfect Corp. official website: https://www.perfectcorp.com
Perfect Corp. on LinkedIn: https://www.linkedin.com/company/perfect-corp/
Perfect Corp. official Blog: https://www.perfectcorp.com/consumer/blog
Corporate: Tony Tsai at press@perfectcorp.com or by phone: +886-2-8667-1265, ext. 2167
USA: Jacqueline Agudelo at contact_pr@perfectcorp.com or by phone +1 917-935-8232
Japan: Ryusho Hosaka at contact_pr_jpn@perfectcorp.com or by phone: +81-3-5875-6651
China: Winter Zhang at Winter_zhang@perfectcorp.com or by phone: +86-166-2139-1855
UAE: Moushmi Bhatia at contact_pr_uae@perfectcorp.com or by phone: +971 (0) 56 896 5253
Europe: Jessica Thiant at contact_pr_fr@perfectcorp.com
Mexico: Ingrid Motta at contact_pr_latam@perfectcorp.com or by phone: (+521) 5512491739
United Kingdom: Will Parrott at contact_pr_uk@perfectcorp.com
