NuNorm Sees 40% Increase in Site Dwell Time, 75% of Sales Come After Men Use Perfect Corp. Shade Finder + Try-On

Situation: Helping Men Find the Best Makeup Shades

NuNorm was created to defy the stereotype that makeup was exclusive to women. Recognizing the lack of products, the company formulated makeup and skincare products tailored to men’s skin. NuNorm wants to empower every man to live more authentically through use of its products and the NuNorm Community. 

The company makes a range of products designed and formulated specifically for men’s skin, including NuNorm’s Tinted Hydrator, Quick Cover Stick, Shine Eraser, and Brow Rescue pencil.  As part of its dedication to inclusivity, NuNorm offers its products across a range of shades. 

Focusing on online sales, which the company feels is favored by men shopping for cosmetics, NuNorm needed to provide an AI-powered augmented reality tool that would help men find the perfect shade.

Solution: Using Perfect Corp.’s AI/AR-Powered Technology 

NuNorm selected Perfect Corp.’s AR Makeup Try-On technology, which harnesses the power of artificial intelligence (AI) and augmented reality (AR) to enable consumers to see exactly how products will look on their own skin. Perfect Corp. is the leader in providing AI/AR solutions for the beauty industry. 

 Choosing to work with Perfect Corp. was easy because NuNorm was working with a development team that had seen Perfect Corp. AI/AR work smoothly for another client.

“They knew that their past client was very satisfied using Perfect Corp. technology,” says Brooke Williams, Creative Director at NuNorm. “They were so impressed with their own direct experience with Perfect Corp. technology that we chose it as our technology platform, which has worked out nicely.”

NuNorm worked with Perfect Corp. to create a Shade Finder + Virtual Try- On tool, which has proven to be a powerful asset for helping consumers find the most precise match for their skin tone.

“The precision of our Shade Finder tool has proven itself because men can see exactly how well our products match their skin before making the purchase,” says Williams. “It gives men the confidence they need to buy our product.”

NuNorm directs consumers to their Shade Finder tool throughout their visit to the NuNorm website, and also promotes the tool across their social media and advertising initiatives.

Benefits

NuNorm has found a number of benefits in working with Perfect Corp.’s AR Makeup Try-On technology, including:

• AI/AR realism to demonstrate benefits of NuNorm “no-show” makeup for men
• Giving consumers the confidence to buy
• 40% longer onsite dwell time when engaging with Shade Finder tool
• Larger shopping cart purchases
• Using AI/AR to power online sales

AI/AR Realism Demonstrates Benefits of NuNorm “No-Show” Makeup for Men

AI/AR realism was a top priority for NuNorm, which they’ve found with their deployment of their Perfect Corp.-powered Shade Finder.

“Accurate results and a realistic representation was an absolute essential for us,” says Jeff Lau, NuNorm Founder. “A natural finish is the main priority for our target market.”

Lau says the AI/AR realism that Perfect Corp. provides is especially important to its target market.
“Since most of our target market is not familiar with using makeup let alone finding the correct shade for their skin, it was important for us to invest in a tool to make this experience as easy as possible for the men in our community,” Lau says. “The realism of our Shade Finder helps our customers see that our products live up to our passion for creating no-show makeup. They can easily experience how our products blend in seamlessly.” 

Giving Consumers the Confidence to Buy: “The Majority of Purchasers Have Used the Shade Finder Tool”

NuNorm finds that the combination of their  Shade Finder + Virtual Try-On tool has aided in building trust with its first time buyers. 

“We know some brands use shade finder quizzes and share pictures so people can get a good reference,” Williams says. “But with a good portion of our audience having preconceived reservations, we wanted them to feel comfortable with their investment.”

“Our products are not cheap, we spent over a year diligently working with product specialist to formulate a custom-tailored solutions for our community,” Lau says. “This included the incorporation of premium skin care ingredients and multiple rounds of testing with hundreds of  men to ensure their needs were met.”
“With our products being a long lasting investment in ones self-care routine, we found it essential to invest in our consumer’s comfort,” Williams says. “Without the integration of Perfect Corp.’s AR Makeup Try-On technology, the majority of our sales would not be possible in such a short time frame. We have been on the market for six month and continue to see success resulting from this partnership.”

“75% of Our Orders are Secured as a Result of Having our Shade Finder + Virtual Try on Tool”

Pointing to the power of the technology,  Williams says: “After reviewing our store analytics, 75% of our orders are secured as a result of having our Shade Finder + Virtual Try on Tool. Without it our users would not have enough confidence to order our shade specific products.”

For some products the percentage of sales attributed to the Shade Finder + Virtual Try-On tool are even higher. Williams notes: “Over 90% of our consumers who purchase our Shine Eraser, Tinted Hydrator, and/or Quick Cover Stick use our Shade Finder + Virtual Try-On Tool before they complete their purchase.”

Realism Backed Up: The results speak for themselves and have led to the Shade Finder Guarantee

NuNorm has been so impressed with the ability of its customers to find the right products when using its Shade Finder tool, that it has introduced a Shade Finder guarantee program.

“We’ve seen that those who use our Shade Finder tool are extremely happy with their purchases,” Lau says. “We’ve also seen that with the small group who make purchases without using the Shade Finder tool that they sometimes don’t get the right shade. This is because without the Shade Finder, it's really tough to just look at a computer screen and guess which shade works best.”

So the company now offers a Shade Finder Guarantee. Lau says “If a customer uses our Shade Finder tool, and for any reason isn’t satisfied, we will have them work with the Shade Finder again and choose a different product at no additional cost.”

40% Longer Onsite Dwell Time When Engaging with Shade Finder Tool

NuNorm finds that its customers spend longer on their site, and have fewer abandoned shopping carts when engaging with the company’s Shade Finder tool. 

“Our customers spend 40% longer on our website when engaging with our Perfect Corp. AI/AR Shade Finder tool,” Williams says. “All of this goes back to our AI/AR realism giving our customers the confidence to see the impact of our products, as well as giving our community the ability to understand how our skin tone can evolve throughout the year, see the benefit on using a lighter or darker shade during certain seasons, and explore what shade works best for contouring.”  

Williams continues: “The NuNorm Shade Finder + Try-On Tool increases a user’s ability to explore purchasing multiple shades. In return, this also supports our ability to upsell additional shades.”

Larger Shopping Cart Purchases + Increase in Returning Customers

Lau credits the Shade Finder tool with generating larger shopping cart purchases and encouraging users to return to the website regularly to explore more items. 

“We know that once someone has the opportunity to try our products they frequently become returning customers,” Lau says. “But prior to getting to that point, the Shade Finder tool significantly increases consumers’ confidence to purchase more products during a single session.”

Using AI/AR to Power Online Sales

Using AI/AR technology has proven to be a powerful tool to boost NuNorm’s strategy of focusing on online sales.

“Our focus on online sales was something that was decided on fairly early in our process,” Lau says. “This is because a large portion of the men we support are not comfortable walking into Sephora or CVS and spending an hour considering the difference between the vast number of products currently on the market. It is easy to find the right shade when you go to a store in person because you either have the support of a specialist, or you can try on a few until you find your best match. Our goal was to make our purchasing process as convenient as possible for men to shop for makeup online in the comfort of their home. This is why we knew the Perfect Corp. partnership would be a critical part of our business development.”

All of this put a premium on providing an exceptionally lifelike experience from online.

“Our AI/AR technology allows us to support our customers in not just finding the right product, but also in educating them about skincare, as well,” Lau says. “Our Shade Finder tool makes our online approach as easy as possible for our customers to find exactly what they need to enhance their skin appearance.”

Lau adds: “It’s been a relief to hear the positive feedback from our website users and know that we made the right choice in choosing to partner with Perfect.” 

About Perfect Corp. 

Perfect Corp. is the leading SaaS AI and AR beauty and fashion tech solutions provider, dedicated to transforming shopping experiences through empowering brands to embrace the digital-first world. 

By partnering with the largest names in the industry, Perfect Corp.’s suite of enterprise solutions delivers synergistic, technology-driven experiences that facilitate sustainable, ultra-personalized, and engaging shopping journeys, as well as equipping brands with next generation of consumer goods.

Perfect Corp. offers a complementary suite of mobile apps, including YouCam Makeup and YouCam Perfect, to provide a consumer platform to virtually try-on new products, perform skin diagnoses, edit photos, and share experiences with the YouCam Community. 

To learn more, please visit PerfectCorp.com.