The retail landscape has changed dramatically in the last decade and the global pandemic has transformed it even further, affecting both online and offline retail. From contactless ways to shop in physical stores to expanded e-commerce options, the shopping journey will never be the same again.
In 2020, US e-commerce recorded a 44% increase year over year and the industry shows no signs of slowing down. Currently, one of the most notable emerging e-commerce trends is the rise of social commerce. In simple terms, social commerce is selling products or services directly through social media channels. Due to the interactive and engaging nature of social media, brands and retailers are able to establish a personal connection with the consumer and deliver a targeted shopping experience. It is predicted that social commerce will reach a growth rate of 30% per year between now and 2027.
Snapchat’s Take on Social Commerce
Snapchat, one of the most popular social media platforms, has embraced social commerce as a valuable tool for meeting new customer expectations. Yet, the social media giant is taking the idea of social commerce even further by introducing dynamic shoppable augmented reality (AR) lenses, and we are excited to announce that we are one of the launch partners at Snapchat’s annual Partner Summit.
This innovative feature creates a truly immersive and seamless shopping experience, enabling consumers to browse through various product offerings across different categories, virtually try the products they like in real time, and complete the purchase, all without leaving the Snapchat app.
Introducing YouCam AR Makeup Service for Snapchat Dynamic Shoppable AR Lenses
When it comes to beauty shopping, the importance of the AR & AI virtual makeup try-on cannot be overstated. It’s nearly impossible to find the perfect beauty item without visualizing what it would look like on one’s face. That’s why Perfect Corp. and Snapchat have teamed up to bring AR virtual beauty shopping to all Snapchatters. This interactive experience will help beauty brands create an immersive beauty experience and reach the next generation of shoppers, as Snapchat is largely favored by Gen Z and millennials.
Snapchat’s dynamic shoppable AR lenses offering virtual beauty product try-ons are powered by Perfect Corp.’s award-winning and industry-leading YouCam AI and AR technologies. Perfect Corp. prides itself on having the most realistic and accurate beauty technologies that deliver a true-to-life virtual makeover experience. The technologies are already trusted by many prominent beauty brands worldwide; from now on, this unparalleled beauty experience will be available to Snapchat users as well.
The Estée Lauder Companies became the first beauty company to leverage Snapchat's newest dynamic shoppable AR Lenses. Users can browse the extensive product inventory and virtually try-on and purchase beauty products they like directly from the Snapchat app. MAC Cosmetics, one of the brands in The Estée Lauder Companies’ portfolio, has added shoppable AR technology to its official Snapchat profile allowing users to virtually try on 20 different lip and eye products.
As more brands realize the importance of social commerce and personalized shopping journey, the virtual beauty experience will eventually become an integral part of the Snapchat user experience. The lenses are accessible through Snapcodes, Public Profiles, and Lens Explorer.
How Beauty Brands Can Create Virtual Products for AR Dynamic Shoppable Lens with Perfect
Creating unique Snapchat dynamic shoppable lenses featuring AR virtual beauty product try-ons is quite simple. Here’s how beauty brands can gain access to this innovative feature:
- Brands need to set up an enterprise account with Perfect
- Once the account is up and running, the next step is to set up virtual beauty SKUs using Perfect’s brand console
- Last, brands should make their AR dynamic shoppable lens discoverable through the brand profile, lens explorer, or Snapcodes
AR & AI beauty technologies are certainly opening up a new world of possibilities for brands to connect and engage with consumers on Snapchat. Interested in learning more? Contact us for more information or request a free demo to see how our solutions can benefit your business.
Get expert advice from Perfect Corp. and be part of the beauty tech trend. Contact us for details on beauty tech solutions trusted by 350+ brands globally.Beauty Tech: The Complete Guide 2021” to unlock powerful ROI secrets.
'US ecommerce grows 44.0% in 2020', digitalcommerce360.com, https://www.digitalcommerce360.com/article/us-ecommerce-sales/
'3 Emerging Ecommerce Trends to Keep an Eye on in 2021', smartercx.com, https://smartercx.com/3-emerging-ecommerce-trends-to-keep-an-eye-on-in-2021/