YouCam partners with the new Broadway musical WAR PAINT for a one-of-a kind theatrical augmented reality beauty experience—directly from your phone.
New York, New York— April 14, 2017 —Beauty App developer Perfect Corp. is proud to announce the launch of the first-ever augmented reality (AR) Broadway musical experience with the release of virtual beauty filters inspired by the new Broadway musical WAR PAINT.
WAR PAINT tells the story of Helena Rubinstein and Elizabeth Arden, two trailblazing, self-made titans who gave birth the 20th century cosmetic industry. This unique partnership will combine the excitement and glamour of WAR PAINT on Broadway with the impressive AR technology of the #1 most downloaded virtual beauty app, YouCam Makeup, to deliver a one-of-a-kind, Broadway-inspired beauty experience.
The collaboration will feature dazzling beauty looks inspired by WAR PAINT’s leading ladies, Helena Rubinstein and Elizabeth Arden, played by two-time Tony Award-winning legends Patti LuPone and Christine Ebersole. The characters’ signature looks from the musical will be coded into YouCam Makeup so fans around the world can try them on virtually through their mobile device.
In-app e-commerce capabilities allow users to then browse and shop a selection of beauty products from top brands to bring the classic looks to life at home. This complete beauty experience creates a seamless in-app user journey which brings these iconic beauty looks from the stage to reality.
“Helena Rubinstein and Elizabeth Arden were innovators, pioneers in their own right. It’s fitting that in telling their story today, we are finding cutting-edge ways to celebrate and expand upon their contributions,” said WAR PAINT producer David Stone. “Our collaboration with YouCam provides another way for audiences to extend their WAR PAINT experience beyond the theatre, and for people around the world to engage with the legacy of Arden and Rubinstein.”
“Perfect Corp. is honored to be an official partner of the Broadway musical WAR PAINT,” said Perfect Corp. CEO, Alice Chang. “We are constantly looking for out-of-the-box partnerships that allow us to showcase YouCam’s unprecedented facial recognition technology and offer beauty fans a unique entertainment experience. Collaborating with WAR PAINT was a beautiful way to do exactly that, bringing the iconic looks of beauty moguls, Rubinstein and Arden, to virtual reality.”
Get your tickets to experience WAR PAINT on Broadway at the Nederlander Theatre and download the free YouCam Makeup app to try on the looks now.
YouCam Makeup is available for free download on the App Store and Google Play. The Beauty Circle app is available for free on the App Store and Google Play. To access the web version of Beauty Circle, visit www.beautycircle.com/
About Perfect Corp.
With over 400 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com
About WAR PAINT
“A MAJOR MUSICAL. RICH, EPIC AND ENGROSSING. A CELEBRATION OF BROADWAY CRAFTSMANSHIP.” The Washington Post
Two-time Tony Award-winning legends Patti LuPone and Christine Ebersole join forces to portray the trailblazing cosmetic icons who built empires in a business world ruled by men. From the creators of Grey Gardens and the director of Rent and Next to Normal, WAR PAINT tells the remarkable story of Helena Rubinstein and Elizabeth Arden—fierce rivals who defined 20th Century beauty. In creating an industry, they reinvented themselves and revolutionized how the world saw women.
Tickets and information can be found at www.warpaintmusical.com.
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Press Contacts— WAR PAINT
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