Experience the season’s hottest haircolors at a Redken salon or through the YouCam Makeup app!
New York, New York — Sept. 07, 2017 —Perfect Corp.is excited to announce their partnership with Redken for the launch of over 75 professional haircolor shades within the award-winning YouCam Makeup app. This innovative collaboration will allow beauty lovers the chance to test out hundreds of Redken haircolors virtually with a single tap.
Considering going blonde, but hoping to test the shade out before committing to an entirely new look? Thanks to this unique partnership, you can now do exactly that with a rainbow of Redken color options trending this season. The release of Redken in the YouCam Makeup app gives consumers the ability to accurately and instantly test professional haircolors in seconds, introducing an entirely new level of beauty discovery and experimentation for potential customers. The true-to-life AR technology within the YouCam Makeup app enables virtual haircolor trials on selfies with a single tap. Custom brush and erase features of the YouCam Makeup also allow users to quickly draw in details on their haircolor, like highlights, ombre, or balayage to garner the full effect of the future finished look. Once a desired new haircolor has been found, the app will direct the user to a Redken Salon Finder to easily book an appointment and bring the virtual try on to reality.
“We are excited to collaborate with Redken, the leading professional haircolor brand in the US, and offer beauty lovers the chance to experiment with haircolor like never before with instant, innovative AR,” said Alice H. Chang, CEO of Perfect Corp. “YouCam Makeup continues to strive to redefine the beauty experience, and this partnership speaks seamlessly to our vision to break the boundaries of product trials, and deliver a truly unique way for people to discover and experiment with beauty and haircolor.”
“At Redken, we believe haircolor is the new makeup, and having a partnership with YouCam Makeup that allows consumers to test a new shade of haircolor like a new shade of lipstick is the ultimate in next-generation personal expression,” says Darienne Kennedy, VP of Integrated Marketing Communications at Redken. “Before committing to a brand new hue, YouCam Makeup now allows users to virtually test the latest in Redken haircolors, ranging from ‘Honey Blonde’ to ‘Cobalt Blue’, then easily find the nearest Redken salon when they’re ready to make a change.”
The Redken and YouCam Makeup partnership also extends into the ever-evolving in-salon experience. Gone are the days of clipping out favorite celebrity haircolor inspiration from a magazine to show your colorist. With YouCam Makeup, clients can virtually try on endless haircolor possibilities to find their perfectly customizable new hue, and then share their selfie with the colorist during their next salon visit. With Redken shades like “Pastel Peach”, “Opal Glow”, and “Sunkissed Brown”, discovering a fresh new haircolor look is as easy as downloading the YouCam Makeup app.
To experience your instant haircolor makeover, download the free YouCam Makeup app, snap a selfie, and browse through over 75 striking new Redken professional colors. The virtual YouCam Makeup X Redken experience will also be featured in select salon locations beginning September 2017 – Cutler Salon (SoHo, New York City) and Hilights Salon (Lyndhurst, NJ) – with additional salon locations rolling out thereafter. The in-salon YouCam Makeup modules invite clients to experiment with the in-app try ons and offer an enhanced consultation experience with their colorist. Share your favorite hair selfie using #YouCamRedken on Facebook, Instagram, and Twitter to be part of the beauty wave of the future.
App Availability
YouCam Makeup is available for free download on the App Store and Google Play.
About Redken
For over 50 years Redken’s foundation has been based on extensive scientific knowledge and the belief in, and support of, the expertise of salon professionals. Redken provides salon professionals with innovative products, inspiring education and exclusive salon programs to be as successful and profitable as possible. Located in New York, Redken is also at the forefront of trends and has created a strong relationship with the fashion industry. As a result, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken provides salon professionals and consumers the ultimate professional edge. For more information, visit RedkenPro.com, like Redken on Facebook or follow us on Twitter, Instagram, Pinterest and Snapchat.
About Perfect Corp.
With over 470 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com
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Redken Press Contacts
Kyle Yurchik at kyurchik@redken.com or by phone at +1 (212) 497-7526
Perfect Corp. Press Contacts
Corporate: Anne Shih at press@perfectcorp.com or by phone at: +886-2-8667-1298, ext. 2448
Japan:: Ryusho Hosaka at contact_pr_jpn@perfectcorp.com or by phone at: +81-3-5875-6651
USA: Susan Biegacz at contact_pr@perfectcorp.com or by phone at +1 (212) 929-7979
Germany: Volker Maxisch at contact_pr_deu@perfectcorp.com or by phone: +31-43-306-0797
France: Laëtitia D’Urso at contact_pr_fr@perfectcorp.com or by phone: +33 (0)1 79 30 90 39
United Kingdom: Sylvain Delteil at contact_pr_uk@perfectcorp.com
All companies and product names mentioned herein are for identification purposes only and are the sole property of their respective owners. Copyright © 2017 Perfect Corp. All rights reserved.
