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Sep 24, 2017

Reshaping the Beauty Industry through AR, YouCam Apps Reach Half a Billion Downloads Worldwide

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Perfect Corp.’s YouCam Apps reach over 500 million users as they continue to revolutionize the consumer beauty experience for consumers, brands and retailers alike.

New York, New York Sept. 25, 2017 Perfect Corp.reaches a mega-milestone as its suite of augmented reality (AR) apps has been downloaded globally more than 500 million times, further proving its influence on the customer beauty experience as we know it. Utilizing the world’s leading AR technology, YouCam Apps, including YouCam Makeup , YouCam Perfect , YouCam Nails , and YouCam Nails , continues to enhance every beauty lovers journey by offering users top trending selfie makeovers, instant skin diagnostics, one-touch selfie editing, and entertaining animated fun filters from the palm of your hand.

Perfect Corp. is transforming the beauty game by marrying the highest level of augmented reality (“AR”) technology with the ultimate shopping experience, completely reinventing the online-to-offline (“O2O”) consumer beauty journey. The brand continues to push the boundaries of AR technology and invest heavily in AI (artificial intelligence), to further develop cutting-edge applications that attract the attention of leading beauty brands, retailers, makeup experts, and media outlets around the world. YouCam works globally with over 150 brands, including Estee Lauder, Yves Saint Laurent, L’Oréal Paris, MAC Cosmetics, and Macy’s. By offering a hyper-personalized mobile shopping experience, YouCam Apps delivers true-to-life in-store beauty trials allowing for a seamless O2O AR makeover experience.

Millions of millennial female users continue to turn to YouCam Makeup daily for endless beauty inspiration creating a highly targeted audience that makes the app especially valuable to brands and retailers. Snapping over 30 million selfies a day, this beauty-obsessed audience enjoys the convenience of one interactive platform that encompasses the complete consumer journey. With over 1 billion virtual makeup trials every month, it’s clear that beauty lovers continue to turn toward AR try-ons as a means for beauty experimentation and purchase decisions, resulting in users being 2 times more likely to purchase cosmetic products than non-users. This promising statistic continues to prompt brands to delve into the AR space with YouCam Makeup as the app continues to revolutionize the beauty industry.

“We are proud to announce this incredible achievement as our suite of YouCam Apps has been downloaded more than 500 million times in our journey to redefine the customer beauty shopping experience,” said Alice H. Chang, CEO of Perfect Corp. “The world is embracing augmented reality more than ever, engaging and integrating beauty AR technology in their daily beauty routines. We want to thank our valued users across the globe for continuing to challenge us to push the boundaries of beauty and technology from AR to AI and beyond in order to bring beauty lovers everywhere more exciting and unique experiences.”

YouCam Apps aim to fulfill every aspect of the modern shopper’s beauty journey – from discovering new products, to virtual trial, convenient one-tap purchase, and social learning and sharing. Perfect Corp. attributes its rapid success to valuable user feedback that continues to drive innovative product development including new features that allow for true-to-life facial mapping, instant skincare analysis, and makeup trials featuring realistic textures and skin tone color matching.

Experience the ultimate AR beauty journey for yourself by downloading the free YouCam Makeup app.

App Availability
YouCam Makeup is available for free download on the App Store and Google Play.
YouCam Perfect is available for free download on the App Store and Google Play.
YouCam Nails is available for free download on the App Store and Google Play.
YouCam Fun is available for free download on the App Store and Google Play.

About Perfect Corp.
With over 500 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com

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Press Contacts
Corporate: Anne Shih at press@perfectcorp.com or by phone at: +886-2-8667-1298, ext. 2448
Japan:: Ryusho Hosaka at contact_pr_jpn@perfectcorp.com or by phone at: +81-3-5875-6651
USA: Susan Biegacz at contact_pr@perfectcorp.com or by phone at +1 (212) 929-7979
Germany: Volker Maxisch at contact_pr_deu@perfectcorp.com or by phone: +31-43-306-0797
France: Laëtitia D’Urso at contact_pr_fr@perfectcorp.com or by phone: +33 (0)1 79 30 90 39
United Kingdom: Sylvain Delteil at contact_pr_uk@perfectcorp.com

All companies and product names mentioned herein are for identification purposes only and are the sole property of their respective owners. Copyright © 2017 Perfect Corp. All rights reserved.

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