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News
Mar 22, 2018

YouCam Makeup & Eylure Bring Influencer Lash Styles to Augmented Reality

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New York, New York March. 23, 2018 Perfect Corp. is excited to announce their partnership with the lash experts at Eylure for the launch of a unique virtual beauty experience showcasing their newest false lash styles in the world’s-leading YouCam Makeup app. The integration of YouCam’s true-to-life augmented reality technologies delivers an authentic false lash try-on experience that brings Eylure’s line of influencer lashes to life with a single tap. Whether you’re a false lash addict or first-time wearer, this AR experience delivers instant real-life results to help beauty fans find their best Eylure lash match.

The in-app Eylure offerings will feature lashes from influencer-curated collections by Las Vegas social media guru, Vegas Nay, Youtube celebrity, Jasmine Brown, and makeup guru Krazyrayray, as well as top-selling lash styles from Eylure’s Silk Effects, Faux Mink, Definition, and Wispy collections. With a total of 10 Eylure lashes to choose from, YouCam’s AR try-on allows users to accurately test all 10 styles in less than 10 seconds simply by taping through the app.

Furthermore, YouCam Makeup will be coding in Jasmine Brown’s signature beauty look, featuring dark berry lips and dramatic contouring, for fans to experience her completed makeup style with a single tap through virtual real-time try-on in the app. YouCam’s groundbreaking technology combines unprecedented facial recognition with AR and AI capabilities that give users a hyper-realistic lash try on experience through their mobile device or tablet, making Eylure lashes more accessible to beauty consumers than ever before.

“We are thrilled to partner with the innovative influencer-driven brand Eylure to make their curated lash styles more accessible than ever before,” says Alice Chang, CEO of Perfect Corp. “YouCam is excited to further elevate the gorgeous styles of Eylure’s empowering curators to bring the lashes to life in a whole new dimension.”

“Partnering with YouCam was a perfect match, and we’re so excited for consumers (and potential new ones) to experience our curated lash styles themselves,” says Dametria Mustin, Global Marketing Director of PCD Brands. “Whether you’re looking for that natural everyday look, or something more dramatic, our lashes add just the right amount of glam to take your style to the next level.”

Experience all ten of Eylure’s coveted lash styles in YouCam Makeup now, and shop your favorites to bring the look from augmented reality to actual reality with a single tap.

App Availability
YouCam Makeup is available for free download on the App Store and Google Play.

About Perfect Corp.
With over 550 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com

About Eylure
Eylure – the world’s favorite brand for false eyelashes since 1947. You’ll love our range of lashes, including all-time Eylure favorites as well as the hottest collections from Jasmine Brown, Vegas Nay, Nicole Guerriero, Ann Le, Krazyrayray and Nikki Phillippi. We stock a huge variety of falsies for every occasion, from day-to-day wear to stylish nights out with the girls, making sure you’ll never go wanting when it comes to the perfect lashes for your look.

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Press Contacts
Corporate: Anne Shih at press@perfectcorp.com or by phone at: +886-2-8667-1298, ext. 2448
Japan:: Ryusho Hosaka at contact_pr_jpn@perfectcorp.com or by phone at: +81-3-5875-6651
USA: Susan Biegacz at contact_pr@perfectcorp.com or by phone at +1 (212) 929-7979
Germany: Volker Maxisch at contact_pr_deu@perfectcorp.com or by phone: +31-43-306-0797
France: Laëtitia D’Urso at contact_pr_fr@perfectcorp.com or by phone: +33 (0)1 79 30 90 39
United Kingdom: Sylvain Delteil at contact_pr_uk@perfectcorp.com

All companies and product names mentioned herein are for identification purposes only and are the sole property of their respective owners. Copyright © 2018 Perfect Corp. All rights reserved.

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