Perfect Corp. will present the newest developments in artificial intelligence (AI) and augmented reality (AR) technologies at SXSW, spotlighting a new era of personalization that is redefining the consumer beauty experience.
Austin, Texas—March 8, 2019 —Perfect Corp., the creators of the award-winning virtual beauty app YouCam Makeup, return to Austin, Texas to introduce the biggest breakthroughs in augmented reality (AR) and artificial intelligence (AI) technology at the South by Southwest (SXSW) Conference and Festival. The virtual beauty app is collaborating with The Current Global and Braintrust CAA-GBG Innovation Mansion's campaign to ignite curiosity and allow guests a chance to experience first-hand the newest advancements in AR and AI virtual beauty tech.
Perfect Corp. will spotlight the newest patent-pending AI and AR technologies that tap into deep learning and neural networks to automatically recognize shape, color and skin pixels from images, then recommend the matching products to users. The solutions include AI Product Recommendations and AI Smart Shade Finder. These advancements in smart beauty technology have catapulted YouCam into the next generation 'Beauty 3.0' experience, which focuses on personalization and a deeper understanding of human preferences and reactions to better cater to customer needs. Implementing these breakthrough smart technologies reimagines and customizes the beauty shopping journey, creating a highly engaged, interactive, and personalized experience that is moving the needle for brands and retailers alike.
"We are thrilled to partner with The Current Global and Braintrust CAA-GBG to showcase YouCam's technology at the Innovation Mansion alongside other trailblazing leaders that are tapping into the wants and needs of the digital-first consumer," shares Perfect Corp. CEO and founder, Alice Chang. "At Perfect Corp, we continue to push the boundaries AR and AI to best cater to the beauty lover and we are excited to reveal the newest ‘Beauty 3.0’ personalized experience at SXSW.
"The experience will bring together top executives, innovators, influencers and attendees to discover new products and experiences while exploring the "Age of Transformation" showcasing how brands and retailers engage with digital-first consumers," shares BrainTrust CAA-GBG Chief Digital Officer, Kendra Bracken-Ferguson.
Perfect Corp. will have an onsite demo at The Current Global and Braintrust CAA-GBG Innovation Mansion where guests can experience the best in 'Beauty 3.0,' including AI recommendations for custom product suggestions, AI smart shade finder for instant foundation matching, and AI beauty assistant to connect with a virtual beauty advisor for a one-on-one consultation experience via live video chat.
The event will also include several AI demos, such as a skin diagnostic to detect specific skin concerns and track progress overtime, ombré hair color makeovers, and look transfer technology, which allows you to virtually try on a beauty look through a photo reference.
Perfect Corp.'s US Chief Marketing Officer, Adam Gam, will also host the presentation "Innovation Preview: The Biggest Breakthroughs to Come in Beauty Tech" on Sunday, March 10th, 2019 from 2:00-2:30 p.m., demonstrating the newest technology and how brands, retailers, and consumers are adopting virtual beauty to enhance their customer shopping experience. To learn more or RSVP visit www.thecurrentglobal.com/innovationmansion.
About Perfect Corp.
With over 700 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com
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