John Paul Mitchell Systems partners with virtual try-on app YouCam Makeup to bring the Paul Mitchell Professional Hair Color offering to life
Century City, CA— August 19, 2016 —Paul Mitchell is giving consumers the chance to get creative with their hair color, commitment-free. The brand will kick-off a partnership with YouCam Makeup this month that allows consumers the opportunity to virtually try-on a vast assortment of shades from their professional hair color range. Paul Mitchell is the first hair care brand to be featured on the leading beauty app, and the use of consumer-facing, virtual makeover technology is a first for the brand as well.
“Hair color isn’t ‘one-size fits all,’ and we’re thrilled to join forces with Perfect Corp. and You Cam Makeup to ease the intimidation that can sometimes come with a potential hair color change,” said Michaeline DeJoria, Vice Chairman at John Paul Mitchell Systems. “Our salon partners are so important to us, and in addition to consumers, we view this as an invaluable tool for Paul Mitchell hair stylists, helping to drive sales of hair color services,” added DeJoria-Heydari.
YouCam Makeup users will have the opportunity to “try-on” a wide selection of Paul Mitchell Professional Hair Color shades, and then locate a salon nearby to bring the desired shade to life. Utilizing YouCam Makeup’s precise instant hair mapping technology and unmatched natural color layering, the app delivers true-to-life hair color, helping users visualize hair color transformations before committing to a color change—whether used for fun at-home, or with a stylist during a consultation.
The upgraded app featuring Paul Mitchell Professional Hair Color and new capabilities will officially be unveiled to the company’s vast network of professional stylists at its bi-annual Gathering event August 14th – 16th in Las Vegas. In addition to live demos, John Paul Mitchell Systems will promote the partnership across all consumer and professional facing Paul Mitchell channels including social media, websites and e-distribution channels. The app will further be supported by their professional network through salon communication, dedicated tip cards and video content.
“We are thrilled to provide even more virtual makeover possibilities to our users by bringing Paul Mitchell’s superior hair color collection to YouCam Makeup,” said Alice H. Chang, CEO of Perfect Corp. “Paul Mitchell’s trusted and reliable products complement YouCam Makeup’s augmented reality makeover technology, creating a true-to-life hairstyling experience in our virtual salon that helps consumers select the right hair color quickly and easily.”
The colors highlighted will offer something for everyone, with shades ranging from blondes, to reds and browns, to vivid pink and blue; all aligning with a variety of Paul Mitchell Professional Hair Color formulas, including NEW POP XG and The Demi lines, as well as Paul Mitchell the Color, The Color XG and PM SHINES. A consultation icon is built into to the app to support each color swatch, linking users directly to Paul Mitchell’s Salon Locator, where they can make an appointment to bring their virtual makeover to life.
About John Paul Mitchell Systems®
John Paul Mitchell Systems®, a top manufacturer of salon-only professional hair care products, has been serving the professional beauty industry for over 35 years. The company currently produces over 150 professional products (including the brands Paul Mitchell®, MITCH®, Awapuhi Wild Ginger®, Tea Tree, Paul Mitchell® Pro Tools™, Professional Hair Color products, and MarulaOil) that have won over 85 beauty awards. John Paul Mitchell Systems products are sold through distributors to over 100,000 hair salons in North America, and internationally, to thousands of hair salons in 96 countries. John Paul Mitchell Systems offers complementary education to stylists through a national network of educators, and Paul Mitchell Schools trains over 10,000 future professionals in over 115 locations nationwide. Paul Mitchell does not test its products on animals, nor has it ever done so. In accordance with CEO John Paul DeJoria’s motto, “Success unshared is failure,” The company has a strong commitment to giving back; supporting a wide range of philanthropic causes both domestically and internationally. For more information, please see our website //www.paulmitchell.com or visit us on Facebook, YouTube and Twitter.
Established over 35 years ago, the Paul Mitchell network is nearly 100,000 salons strong and in 81 countries worldwide; every professional hairdresser knows the Paul Mitchell name. Visit www.paulmitchell.com to learn more.
About Perfect Corp.
With over 290 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com
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