New York, New York— March 10, 2016 —e.l.f. Beauty, Inc. announced today the start of its annual Beautyscape influencers event, this year at SXSW, and a new partnership with Perfect Corp. to launch the first-ever augmented reality (AR) livestream beauty network within the YouCam Makeup app. The groundbreaking, interactive beauty livestream will debut at e.l.f.’s Beautyscape event and continue throughout the weekend at the official SXSW e.l.f. Beauty Break Lounge in Austin, Texas. e.l.f. and YouCam have enlisted top social media beauty influencers, who will be onsite to live-stream through the YouCam Makeup app, showcasing this first-of-its-kind live AR integration.
In its 2nd year, e.l.f.’s Beautyscape has become the destination for makeup enthusiasts to play, learn and innovate with like-minded members of e.l.f.’s influencer community. Beautyscape will include numerous events and activities showcasting the future of beauty, technology and community. The Company’s partnership with YouCam enables deeper engagement through interactive live-streaming capabilities and will allow 400 million YouCam users the opportunity to access exclusive e.l.f. and YouCam content. The livestream will feature exclusive daily content, influencer tips and trends, e.l.f. beauty picks, how-to tutorials, and more.
“As a brand deeply rooted in digital, we see the power and importance of expanding our product offerings into the virtual realm. We look to engage our consumers wherever they choose to explore their passion for beauty and virtual beauty is another place for us to connect, inspire and build community,” says Mara McCune, Vice President of Brand at e.l.f. Cosmetics. “We’re excited to be the first to offer this new age of interactive beauty content and teaming up with Perfect Corp. is the ideal way to share Beautyscape and SXSW content with millions of consumers across the country.”
The live-streaming will kick off at Beautyscape Friday, March 10th, where e.l.f. and YouCam will begin sharing content on the YouCam app, including keynote presentation, panel discussion and beauty masterclass. Additional content will stream throughout the weekend inside the e.l.f. Beauty Break Lounge at SXSW, (powered by e.l.f. and YouCam) located in the Austin JW Marriot hotel, and will be open to guests from Saturday, March 11th through Monday, March 13th. Both beauty and tech fans alike are invited to visit the lounge to share in the launch of the YouCam Makeup’s live stream network and enjoy first of its kind, virtual beauty experience.
“We are excited to usher in a new age of interactive digital beauty content with e.l.f.,” said Alice H. Chang, CEO of Perfect Corp. “e.l.f.’s digital engagement combined with our breakthrough technology within YouCam represent a significant advance in the industry, and what better setting to showcase this innovative technology than at SXSW.”
About e.l.f. Beauty, Inc.
e.l.f. makes luxurious beauty accessible for all women to play beautifully®. Established in 2004 as an e-commerce business (www.elfcosmetics.com), e.l.f. has become a true multi-channel brand through its own stores and national distribution at Target, Walmart, CVS, Old Navy and other leading retailers. By engaging young, diverse makeup enthusiasts with innovative, high-quality cosmetics at an extraordinary value, e.l.f. has become one of the fastest growing cosmetics companies in the U.S. For more information, visit www.elfcosmetics.com.
About Perfect Corp.
With over 380 million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com
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Press Contacts
e.l.f. Beauty, Inc.
Sarah Gorelick at sarah@boldpr.com or by phone at: +1 (646) 214-5727
Perfect Corp.
Corporate: Anne Shih at press@perfectcorp.com or by phone at: +886-2-8667-1298, ext. 2448
Perfect Corp. Japan: Ryoko Nakagawa at contact_pr_jpn@perfectcorp.com or by phone at: +81-3-5875-6651
Perfect Corp. USA: Jodi Hassan at contact_pr@perfectcorp.com or by phone at +1 (212) 230-1800
Germany: Volker Maxisch at contact_pr_deu@perfectcorp.com or by phone: +31-43-306-0797
France: Laëtitia D’Urso at contact_pr_fr@perfectcorp.com or by phone: +33 (0)1 79 30 90 39
United Kingdom: Volker Maxisch at contact_pr_uk@perfectcorp.com or by phone: +31-43-306-0797
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