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Mar 21, 2017

Perfect Corp. CEO Alice Chang Showcases the Complete Online to Offline Beauty Shopping Experience through AR at ShopTalk 2017


Alice Chang reveals how AR-powered YouCam Makeup is revolutionizing commerce for retailers

Las Vegas, Nevada March 22, 2017 — Today, Perfect Corp. CEO, Alice Chang captivated the audience at Shop Talk’s e-commerce event in Las Vegas, by presenting the transformative way YouCam Makeup app helps retailers go brick and mobile. In addition to being the world’s leading augmented reality beauty app with over 400 million global downloads, YouCam Makeup’s consultation mode currently deployed in physical stores around the world creates the true O2O beauty experience for consumers.

ShopTalk attendees were wowed by the accuracy of YouCam’s true-to-life augmented reality technology and Ms. Chang’s vision and implementation of the complete beauty journey. During the panel session at ShopTalk, Ms. Chang highlighted several brands and retailers who use the YouCam Makeup platform to create an interactive O2O experience all over the world. This AR-powered consumer journey begins when users discover and try branded products though the YouCam Makeup mobile app, then continues at the makeup counter with magic mirror consultation kiosks to select products and colors quickly and easily in-store.

“The creation of a fully integrated beauty experience is proving to be a game-changer for consumers, cosmetic brands, and retailers as YouCam Makeup’s AR technology helps connect the online and offline worlds,” said Alice H. Chang. “From selecting the right color on your mobile to testing out products in-store and then sharing socially, YouCam’s complete AR shopping experience empowers consumers to feel more confident at every step of their beauty discovery and purchase journey.”

Ms. Chang also announced the recent launch of the first ever live stream beauty network which is fully integrated into the popular YouCam Makeup app. The interactive content channel features a lineup of talented casters broadcasting live ten hours a day, seven days a week. E-commerce capabilities have been enabled throughout the live stream so viewers can virtually try on and shop the looks and products that are featured during the show. This unique user experience is pioneering the way people shop for beauty products and is, once again, delivering a seamless end to end beauty journey in the palm of your hand.

App Availability
YouCam Makeup and is available for free download on the App Store and Google Play. To access the web version of Beauty Circle, visit

About Perfect Corp.
With over 400 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at


Press Contacts

Corporate: Anne Shih,, +886-2-8667-1265, ext. 2448
Japan: Ryoko Nakagawa,, +81-3-5875-6651
USA: Jodi Hassan ,, +1 (646) 205-3573
Germany: Volker Maxisch,, +31-43-306-0797
France: Laëtitia D’Urso,, +33 (0)1 79 30 90 39
United Kingdom: Volker Maxisch,, +31-43-306-0797

All companies and product names mentioned herein are for identification purposes only and are the sole property of their respective owners.
Copyright © 2017 Perfect Corp. All rights reserved.


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