YouCam app users can virtually try on looks inspired by characters from the highly anticipated new movie, GHOST IN THE SHELL, in theaters March 31
New York, New York— March 15, 2016 —Perfect Corp. is proud to announce the launch of YouCam Apps’ first-ever augmented reality feature film experience. In celebration of the upcoming theatrical release of Paramount Pictures’ Ghost in the Shell, fans can try on movie-themed beauty looks, fun filters, and frames and collages within the award-winning YouCam Makeup, YouCam Perfect and YouCam Fun apps.
Opening March 31, the new Ghost in the Shell movie takes place in the near future and follows Major (Scarlett Johansson) who is the first of her kind: A human saved from a terrible crash, who is cyber-enhanced to be a perfect soldier devoted to stopping the world’s most dangerous criminals. When terrorism reaches a new level that includes the ability to hack into people’s minds and control them, Major is uniquely qualified to stop it. As she prepares to face a new enemy, Major discovers that she has been lied to: her life was not saved, it was stolen. She will stop at nothing to recover her past, find out who did this to her and stop them before they do it to others. Based on the internationally acclaimed Japanese Manga, “The Ghost in the Shell.”
As part of the partnership, YouCam will introduce exclusive in-app virtual filters inspired by the film’s female characters. For each character YouCam Makeup will release a complete interactive beauty look allowing fans to experience fierce glamour in the palm of their hand, as well as YouCam Perfect branded photo frames for a fun way to share your beauty look.
Additionally, the featured characters will have live animated augmented reality filters through YouCam Fun. These looks will integrate a more playful approach to Ghost in the Shell with interactive overlays that move with the user’s face and incorporate unique behavior animation based on each character’s personality.
“Perfect Corp. is honored to kick off our first official feature film collaboration with Ghost in the Shell,” said Alice H. Chang, CEO of Perfect Corp. “The movie is the perfect platform to create this type of integration where modern life and technology intersect. It is very exciting to deliver a best-in-class augmented reality experience to over 400 million YouCam users and dedicated Ghost in the Shell fans around the world.”
“YouCam’s impressive mobile app capabilities take full advantage of the exciting visual design of the film’s characters,” said LeeAnne Stables, President of Worldwide Marketing Partnerships for Paramount Pictures.
YouCam Apps will also be giving fans the opportunity to win free tickets to see Ghost in the Shell when it hits theaters on March 31. The ‘Free Gift’ competition will gift 25 lucky winners a pair of Fandango movie tickets so they can treat a friend to a Ghost in the Shell movie date – click here for complete rules. Additionally, YouCam Apps will be hosting special giveaways on their social channels (@YouCamApps) throughout the month of March. Follow @YouCamApps on Instagram, Facebook, and Twitter to stay in the know on special offers and prizes.
The YouCam team of developers has worked tirelessly to implement true-to-life augmented reality technology to recreate the looks from the new feature film and deliver a unique virtual try-on experience for the entertainment community. The groundbreaking technology provides fans with the unique ability to transform feature film viewing into an interactive virtual experience anywhere in the world, through their mobile phone.
YouCam Makeup and YouCam Fun are available for free download on the App Store and Google Play. The Beauty Circle app is available for free on the App Store and Google Play. To access the web version of Beauty Circle, visit www.beautycircle.com/
About Ghost in the Shell
Paramount Pictures, DreamWorks Pictures and Reliance Entertainment present Ghost in the Shell, based on the famous Kodansha Comics manga series written and illustrated by Shirow Masamune.The film is produced by Avi Arad, p.g.a., Ari Arad, p.g.a., Steven Paul and Michael Costigan. Tetsu Fujimura, Mitsuhisa Ishikawa, Jeffrey Silver and Yoshinobu Noma executive produce. Based on the comic THE GHOST IN THE SHELL by Shirow Masamune. Screenplay by Jamie Moss and William Wheeler and Ehren Kruger. Directed by Rupert Sanders.
About Perfect Corp.
With over 400 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
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