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Makeup gives you the freedom to express yourself and experiment with new looks. But it’s not always easy to come up with fresh ideas. You might get stuck in a rut and do the same boring makeup daily.
If you’re ready to switch up your look, consider following a makeup influencer.
These content creators can inspire you and give you the confidence to try new styles.
Keep reading to learn more about the most popular makeup influencers in 2024 and how you can try their looks using AI makeup transfer!
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Trendy Makeup Influencers You Should Know
Check out these 11 famous makeup influencers to get started.
1. James Charles
TikTok: @jamescharles, 38 mio. followers
IG: @jamescharles, 20 mio. followers
In 2015, professional makeup artist James Charles started sharing tutorials on YouTube. Over the last decade, he’s built a loyal following as one of the top male makeup influencers and even launched his own product line.
James’s slogan is “Blend, but don’t blend in.” He’s known for using bold colors and dramatic eye makeup to create memorable looks. But that’s not all. He also has plenty of basic makeup tutorials and product recommendations for beginners and people on a budget.
2. Nikkie de Jager
TikTok: @nikkietutorials, 8 mio. followers
IG: @nikkietutorials, 19 mio. followers
Nikkie de Jager is a Dutch makeup guru and the founder of Nimya Cosmetics. Like James Charles, she started posting makeup content on YouTube in 2015 and quickly became a famous influencer.
She teaches followers how to recreate her glam looks, which often have dramatic lips and glossy finishes. Her content also includes costume makeup tutorials to help you transform into a vampire, elf, and other characters.
3. Mikayla Nogueira
TikTok: @mikaylanogueira, 15 mio. followers
IG: @mikaylajmakeup, 3 mio. followers
Mikayla Nogueira is an American beauty influencer of Portuguese descent. She began sharing makeup tutorials on TikTok during the COVID-19 pandemic and gained millions of followers in her first year.
Fans love Mikayla’s unique accent and laid-back personality. Her tutorials often include vibrant eye makeup and stunning lashes. She also shares product recommendations for popular brands like ELF.
4. Bretman Rock
TikTok: @bretmanrock, 17 mio. followers
IG: @bretmanrock, 18 mio. followers
Bretman Rock is a Filipino-American makeup influencer who has created beauty content for over a decade. He lives in Hawaii, and his videos often feature stunning natural landscapes.
Followers enjoy Bretman’s funny and relatable content. He often shares reviews of makeup and hair products. He also creates tutorials for a broad range of makeup styles and promotes body inclusivity.
5. Tatenda Luna
TikTok: @tatendaluna, 2 mio. followers
IG: @tatendaluna, 500K followers
Tatenda Luna is an Australian makeup influencer with roots in Zimbabwe, known for her beautiful makeup and fashion styles. She also frequently experiments with different hair colors and styles.
Followers enjoy her cute beauty aesthetic, which perfectly complements her doll-like facial features.
6. Abby Roberts
TikTok: @abbyroberts, 16 mio. followers
IG: @abbyroberts, 2 mio. followers
Abby Roberts is an English beauty influencer and music artist. She started sharing makeup tutorials as a teenager living in Leeds.
Abby’s style revolves around bold lips and glam eyes, but she also shares everyday looks. Some of her videos feature more fantastical designs for viewers who love cosplaying.
7. Mari Maria
TikTok: @marimaria, 26 mio. followers
IG: @marimaria, 22 mio. followers
Mari Maria is a Brazilian makeup influencer and the founder of Mari Maria Cosmetics. Her fun content often includes her husband and adorable children.
Her elegant makeup style centers on glossy lips and subtle contouring. She also teaches viewers to hide freckles and beauty marks for flawless skin.
8. Charlotte Roberts
TikTok: @charlottelooks, 8 mio. followers
IG: @charlotteroberts, 500K followers
Charlotte Roberts is a young makeup influencer who lives in London. She became famous for her mind-blowing transformations into different characters. For example, she has used bold makeup to turn herself into the Statue of Liberty, the Grinch, and Nosferatu.
9. Jackie Aina
TikTok: @jackieaina, 3 mio. followers
IG: @jackieaina, 2 mio. followers
Jackie Aina is a Nigerian-American makeup artist. She specializes in creating relatable content for women of color.
Jackie often shares tutorials that teach viewers how to recreate her signature soft glam looks. She also reviews clothing, purses, makeup, and other products.
10. Patricia Bright
TikTok: @patriciabright, 300K followers
IG: @patriciabright, 1 mio. followers
Patricia Bright is a fashion, hair, and makeup influencer from south London. She started sharing content on YouTube over a decade ago and became one of the first Black creators to gain over one million followers.
Patricia’s makeup tutorials will teach you how to have a radiant complexion and perfectly styled brows. She also shares fashion and skincare advice.
11. Shalom Blac
TikTok: @shalomblac, 900K followers
IG: @shalomblac, 800K followers
Shalom Blac is a Nigerian beauty and lifestyle influencer who moved to the United States as a child. She discovered her passion for makeup after she was severely burned in a kitchen accident.
Today, Shalom creates inclusive content that aims to help all women feel beautiful. She shares her daily skincare routines, makeup tutorials, and home renovation ideas.
AI Makeup Transfer: Try Influencer Makeup Looks Using AI
Following makeup influencers is one of the best ways to get inspired and revamp your look. But you don’t need to run out and buy new products right away. Try out your favorite influencers’ styles instantly with the YouCam Makeup app.
Our AI Makeup Transfer feature lets you apply your favorite influencer or celebrity look to your face to see how their styles would look on you within seconds.
How To Try Your Favorite Influencer Makeup Look
- Step 1: Save your favorite influencer makeup look to your phone.
- Step 2: Open the YouCam Makeup app.
- Step 3: Tap "Photo Edit" to upload a photo of yourself.
- Step 4: Go to "Makeup" and then "AI Transfer".
- Step 5: Tap "Add Celebrity Look".
- Step 6: Watch the app transfer the makeup look to your face!
Start experimenting today to find your perfect look!
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