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If your Instagram feed suddenly feels like a time capsule, you’re not imagining things. The 2016 trend is officially back, and Gen Z is calling it “2026 is the new 2016.” From throwback outfits and bold makeup to low rise selfies and overfiltered photos, the internet is obsessed with reliving peak Instagram era energy.
So what exactly is the 2016 Instagram trend, why is everyone talking about it again, and how can you recreate these iconic looks without digging through old photos? Let’s break it down.
What Is the “2026 Is the New 2016” Trend?
The “2026 is the new 2016” trend is a nostalgic social media movement where creators recreate the aesthetic, fashion, and vibe of Instagram circa 2016. Think Tumblr girl energy, bold brows, dramatic makeup, statement outfits, and heavily edited selfies.
This trend started gaining traction on TikTok and Instagram as users joked that modern aesthetics have gone full circle. After years of minimal makeup, clean girl looks, and muted tones, people are craving something louder, bolder, and more expressive.
In short, 2016 Instagram style feels fun again.
Why Is Everyone Obsessed With the 2016 Trend?
The 2016 Instagram trend isn't just about old photos; it’s a cultural "reset button." In 2026, where AI-generated content and hyper-curated feeds are the norm, users are craving the "carefree chaos" of ten years ago.
2016 was a year of peak pop culture—the era of Lemonade, Views, and the birth of the "Instagram Baddie." It felt like a simpler time before the pandemic and global lockdowns. By posting under the caption "2026 is the new 2016," people are reclaiming a time when social media felt like a playground rather than a performance.
What 2016 Throwbacks Have Celebrities Been Posting?
Celebrities are fueling the 2016 trend revival, making it even more mainstream.
Kylie Jenner has been spotted recreating her King Kylie era looks with heavy contour, nude lips, and dramatic lashes. Charlie Puth posted a heavily filtered video lip-syncing to "We Don’t Talk Anymore." Even influencers like Addison Rae and Alix Earle have leaned into overlined lips, glossy skin, and retro Instagram aesthetics.
When celebrities embrace a trend, it instantly becomes Instagram official.
The Elements of the 2016 Trend Aesthetic
To truly master the 2026 is the new 2016 look, you need to nail the four pillars of the era: clothing, hair, makeup, and that iconic "lo-fi" photo style.
2016 Clothing Trends: The Era of Edgy Chic
2016 fashion was a mix of "Indie Sleaze" and high-glam. Think black velvet chokers, skinny jeans, off-shoulder tops, and bomber jackets. It was the year of the "Adidas Superstar" and the "lace-up bodysuit."
Try the Trend: Not ready to dig through your attic for those old chokers? Use the YouCam Makeup AI Clothes feature to virtually "try on" 2016-inspired outfits. You can instantly see how you’d look in a classic 2016 bomber jacket or an off-the-shoulder floral dress without spending a dime.
2016 Hairstyle Trends: Beachy Waves & Space Bun
Hair in 2016 was all about volume. Deep side parts, space buns, and "lived-in" beachy waves ruled the feeds. We also saw the rise of the "high-top knot" and pastel "unicorn hair" colors.
Try the Trend: If you’re tempted to bring back the side part or a bold rose gold tint, use the YouCam Makeup Hairstyle Try-On feature. It lets you experiment with 2016 lengths and colors with incredible realism, so you can test the "space bun" look before reaching for the hair ties.
2016 Makeup Trends: "Insta-Glam" and Matte Lips
This was the year of the Kylie Lip Kit. Makeup was bold: sculpted "Instagram brows," heavy contouring, and matte liquid lipstick in shades of mauve and brown. Don’t forget the "blinding" highlighter on the cheekbones!
Try the Trend: Recreating that sharp 2016 wing and matte lip can be a hassle. The YouCam Makeup Makeup Look feature offers curated 2016-inspired sets. With one tap, you can apply the signature matte pout and carved-out brows to your photos or live video.
2016 Photo Trends: Lo-Fi and Snapchat Filters
Before "no-filter" was a thing, we had Snapchat Dog Ears and Flower Crowns. On Instagram, the trend was "high-contrast and moody." Filters like Rio de Janeiro, Nashville, and Valencia gave photos a warm, nostalgic glow that defined a generation.
Try the Trend: Want to see the 2016 vibe in real-time? Open YouCam Makeup’s Live Camera Looks. You can apply animal ears, vintage filters, and even the "classic 2016 glow" directly to your camera feed for the perfect "2026 is the new 2016" story.
Final Thoughts: Why the 2016 Trend Isn’t Going Anywhere
The return of the 2016 Instagram trend proves that fashion and beauty are cyclical. What once felt outdated now feels iconic again.
As 2026 unfolds, expect to see even more throwback looks, bold aesthetics, and nostalgic content flooding social media. Whether you lived through 2016 or are discovering it for the first time, this trend is all about having fun again.
And with YouCam Makeup, reliving 2016 has never been easier.
About the Editors
The PERFECT Corp. Editorial Team
We are a team of experts on photo and video editing apps. Our goal is to deliver engaging content on everything from stunning selfie edits to eye-catching video effects. We cover the latest trends and share niche tips to help you master digital creation.
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2016 Trend FAQs
What is the “2026 is the new 2016” trend?
The “2026 is the new 2016” trend is a viral social media movement where users recreate iconic 2016 aesthetics using modern tools. People are posting throwback outfits, makeup looks, hairstyles, and Instagram style photos that mirror the peak Tumblr and early influencer era, but with a 2026 twist.
Apps like YouCam Makeup make it easy to try 2016 inspired looks instantly with AI powered makeup, hairstyles, and filters.
What is with the 2016 trend on Instagram?
The 2016 trend on Instagram is driven by nostalgia for a time when feeds were more curated, filters were bold, and beauty trends were iconic. Think Kylie Jenner matte lips, VSCO edits, contour heavy makeup, and outfit flat lays. Creators are recreating this aesthetic to stand out from overly polished modern content, often using tools like YouCam Makeup to digitally try 2016 makeup looks and filters before posting.
What trends were popular in 2016?
Some of the most popular 2016 trends include:
- Matte lipstick and heavy contour makeup
- Thick brows and dramatic lashes
- Ombre hair, beach waves, and sleek middle parts
- Chokers, bomber jackets, ripped jeans, and crop tops
- High contrast photo filters and Instagram presets
Many of these looks can now be recreated instantly using YouCam Makeup’s AI Hairstyle, Makeup Looks, AI Clothes, and Live Camera filters.
What is the 2016 trend on TikTok?
On TikTok, the 2016 trend focuses on transformation videos where creators show “then vs now” or recreate their old 2016 selfies using modern AI tools. Videos often include dramatic makeup, throwback outfits, and classic Instagram filters, paired with nostalgic music. YouCam Makeup is frequently used to simulate 2016 makeup styles and hair trends without needing physical products.
What is the 2016 trend on social media?
Across Instagram, TikTok, and Reels, the 2016 trend is about revisiting a simpler, more expressive era of social media. Users are embracing bold beauty looks, stylized feeds, and throwback edits instead of minimal aesthetics. The trend is fueled by nostalgia and made easier with AI apps like YouCam Makeup that let users instantly experiment with past fashion and beauty trends.
Why is everyone posting from 2016?
People are posting 2016 inspired content because it feels nostalgic, fun, and emotionally comforting. In contrast to today’s hyper realistic and overly curated content, the 2016 aesthetic feels expressive and carefree. With AI powered tools from YouCam Makeup, creators can recreate their favorite 2016 looks instantly, making it easy to participate in the trend without digging through old photos or makeup products.
