What is Scandinavian makeup?

Scandinavian makeup is all about simplicity and natural beauty, with an emphasis on fresh, glowing skin and minimal product use. Think lightweight foundations, a touch of blush, and soft, neutral eye makeup that enhances your features without overdoing it. The goal is to create a look that feels effortless and radiant, showcasing your natural features in a flattering way.

How do I get the Scandinavian look?

To achieve the Scandinavian look, focus on skincare first—hydrating and prepping your skin is key. Use a lightweight, dewy foundation to even out your complexion, and add a touch of bronzer or blush for a subtle, sun-kissed effect. Keep your eye makeup soft with neutral shades, and finish with a natural lip color. For a more personalized touch, try experimenting with the Scandinavian style using the YouCam Makeup app to virtually try different looks and find what works best for you!

Why do Scandinavians have such good skin?

Scandinavians are known for their healthy skin due to their emphasis on skincare routines that prioritize hydration and protection. The cold, dry climates also play a role, as they often use nourishing moisturizers and protect their skin from harsh weather. Additionally, many Scandinavian skincare products are formulated with natural ingredients like minerals and antioxidants, which help keep skin looking youthful and radiant.

What makeup trend is in right now?

Currently, clean and natural makeup looks are trending, with a focus on glowing skin and soft, dewy finishes. Bold, colorful eye makeup is also making a comeback, especially in the form of graphic eyeliner and pastel shades. The Scandinavian makeup trend, with its fresh, minimalist approach, is part of this movement, embracing the beauty of simplicity and natural features. To experiment with this trend, try using the YouCam Makeup app to test out different styles!

Scandi Makeup Trend: How to Get the Look