Author: 
The best part? You don’t need a corporate budget or a C-suite title to join the fun. Whether you want to swap yourself into the boardroom or parody the "corporate tasting" aesthetic, AI makes it happen in seconds.
In this guide, we’ll break down why this meme is winning and how you can master the look using YouCam AI Pro.
What is the McDonald’s CEO Burger Meme?
The meme was sparked by a video of McDonald’s CEO Chris Kempczinski introducing the Big Arch burger. Instead of a hearty, relatable meal, the internet fixated on his tiny, hesitant bite and his oddly formal description of the burger as "our new product."
The clip sat quietly for a few weeks until comedians and rival brands turned it into a masterclass in "uncanny valley" marketing. It’s now the go-to template for poking fun at overly polished, disconnected corporate energy.
The Fast-Food "CEO Wars"
The brilliance of this meme lies in how other brands "sank their teeth" into the joke:
- Burger King: President Tom Curtis posted a video eating a Whopper with actual "relish," while their social team joked, "We couldn't finish it either."
- Wendy’s: Their LinkedIn parody featured President Pete Suerken taking a real bite and throwing shade at McDonald’s famously broken ice cream machines by highlighting a working Frosty machine.
- The Pile-On: Even non-food brands like Mini joined in, joking they would start "test driving cars 1 meter at a time."
How to Make Your Own McDonald's CEO Meme with YouCam AI Pro
Ready to turn yourself into a "Product-Tasting CEO"? Here is the step-by-step guide to using AI to recreate that viral, stiff corporate aesthetic.
Step 1. Download YouCam AI Pro
AI Meme Generator
Turn text into AI memes instantly.
Supports Text-to-Image & Image-to-Video.
First, grab the YouCam AI Pro app from the App Store or Google Play. It’s the top-tier choice for creators looking to turn viral trends into high-quality AI images.
Step 2. Tap AI Image & Image to Image
To keep the "CEO at a desk" composition, use the Image to Image feature. This allows you to use a reference photo of the original meme to guide the AI’s structure.
Step 3. Select AI Model & Upload Photo
Upload a photo of the CEO or anything. Choose a "Nano Banana Pro" as AI model to ensure the output looks like a high-definition result.
Step 4. Enter Prompts
This is where the magic happens. Use descriptive prompts to capture the "awkward" essence:
"A man takes a tiny bite of a burger, but his face twists in disgust as he realizes the unexpected flavor, then he dramatically raises his eyebrows."
Step 5. Generate & Save
Hit "Generate" and let the AI do the heavy lifting. Once you’ve captured that perfect "Big Arch" energy, save it to your device!
Bonus Tip: Make McDonald's CEO Burger Tasting Video
Static memes are great, but the motion is what made this trend legendary. You can animate your meme directly in the app:
- Step 1. Tap the Animate icon on the meme just created: Select the CEO meme you just generated.
- Step 2. Enter Prompts: Try prompts like "taking a very small, slow bite" or "staring intensely at the camera while chewing."
- Step 3. Generate & Save: You now have a custom video clip ready for TikTok, Reels, or X (Twitter).
Join the McDonald's CEO Meme Trend Today
AI Meme Generator
Turn text into AI memes instantly.
Supports Text-to-Image & Image-to-Video.
The McDonald’s CEO Burger meme is a perfect example of how "mistakes" in corporate branding become gold for content creators. By using AI, you can pivot to these trends instantly, creating "pro-level" parodies that look like they took hours to film.
Don’t just watch the memes—make them. The internet is waiting for your version of the "Big Arch" bite.
[Download YouCam AI Pro and Start Creating Now!]
About the Editors
The PERFECT Corp. Editorial Team
We are a team of experts on photo and video editing apps. Our goal is to deliver engaging content on everything from stunning selfie edits to eye-catching video effects. We cover the latest trends and share niche tips to help you master digital creation.
McDonald's Meme FAQs
What did the CEO of McDonald's say?
While introducing the Big Arch burger, Chris Kempczinski referred to it as "our new product" rather than just a burger. This formal phrasing, combined with a very small bite, became the core of the meme.
What did McDonald's CEO do?
He filmed an Instagram video taste-testing the Big Arch. The internet found the bite too small and the presentation too stiff, leading to a wave of parodies from creators and rival brands like Wendy's and Burger King.
