For 2023, the Pantone Color Institute chose the joyful, vivid Viva Magenta to represent the year. Keep reading to find out what this member of the red family means for the coming year and how you can work with it creatively in your wardrobe and photo edits with YouCam Perfect.

What Is the Pantone Color of the Year?

The Pantone Color of the Year began in 2000 as a way for the Pantone Color Institute to set creative trends. For over two decades, the chosen color has played a role in marketing designs, influencer fashion, and new releases in makeup and fashion each year. The color is also meant to set the mood for the year and represent how we move forward through it.

Pantone Color of the Year ▲ The Pantone Color of 2021, 2022, 2023

Viva Magenta is a standout red hue that’s full of life. It pushes the boundaries of self-expression and adds a deep, bold look to expressions of all kinds. It represents fearlessness and a zest for life while connecting us with nature and strength. Here’s how you can incorporate this vibrant shade into your photo edits with YouCam Perfect!

Editing Ideas to Add Trending Pantone Color to Photos

▲ Add pantone color to your photo

YouCam Perfect has tons of tools you can use to add Viva Magenta to your snaps and keep your social feed on trend all year. Start with some of these ideas to get inspired and experiment with your edits:

Change your clothing color to Viva Magenta
Incorporate Viva Magenta into your background
Use the Brush to draw with Viva Magenta
Combine photos for a Viva Magenta-themed collage
Add texture and effects with filters to accent Viva Magenta

YouCam Perfect has lots of color options to coordinate with the Pantone Color of the Year, so you can explore different shades that complement Viva Magenta and bring your edits to life!

Add Viva Magenta Color to Your Clothes

What better way to celebrate the Pantone Color of the Year than by adding it to your wardrobe? YouCam Perfect lets you change the color of your shirt instantly with its Clothes tool, making it easy to create beautiful new looks with Viva Magenta. The tool is highly precise and gives you realistic results, so you don’t need to go out and get new clothes to stay on trend. Follow these steps to add Viva Magenta to your clothing:

Go to Photo Edit.
Select Beautify and then choose Clothes.
To change your clothing color to Viva Magenta, tap the Color option and select the Viva Magenta color.
YouCam Perfect will automatically show the change in your photo, so you can get the pantone look you want.
Adjust the lighting, detail, and saturation of the color based on the effect you want.
Save and share!

Add Viva Magenta Color Background

Adding a bold and bright Viva Magenta background to your photo immediately gives it an empowered look. It can add to the tone you’ve already set for your selfie or create a whole new one just by changing the color around you. YouCam Perfect can change your background in seconds, and its AI-powered technology creates a seamless edit. Here’s how you can add your own Viva Magenta background:

Go to Photo Edit and upload your photo.
Choose Background.
Select Add or Change Background, depending on whether you want to add Viva Magenta behind your entire photo or change the background around the people in your photo.
Go to Color and tap the Viva Magenta color.
Save and share!

Create Pantone Collage

Making your own Pantone collage with Viva Magenta is a stylish and creative way to express your artistic side. You can add multiple photos or use YouCam Perfect’s grid effect to alter a single photo to show off Viva Magenta’s full potential with different textures and shades. Here’s how to do it with YouCam Perfect:

On the app’s main screen, choose Collage.
Choose a single photo from your gallery.
Go to Poster and select the layout in the Classic category. Then, use the Text tool to add text to your photo.
Save and share!

How to Create Your Own Pantone Edits

There are lots of ways you can get creative and inspired with the Pantone Color of the Year, and YouCam Perfect has all the editing tools you’ll need to do it. With so many options for how to edit, you’ll never run out of ways to use Viva Magenta all year long! Here’s how you can add it to your photos for a unique look every time:

Download YouCam Perfect free from the Apple Store or Google Play.
Open the app and tap Collage. Then, choose the photo — or multiple photos — you want to use in your edits.
Create the Pantone Edit by going to Grid and tapping the shop icon. Then, find the polaroid layout in the shop and tap to apply it to your collage.
Select the Text tool to add the Pantone label to your collage. With these steps, you can also define a Pantone color of your own based on your style and favorite colors!
Tap the save button and show off your Viva Magenta edits to your friends and followers!

Download YouCam Perfect: The Best App for Pantone Color Photo Editing

YouCam Perfect is the perfect way to use Viva Magenta to express yourself all year long! Its editing tools push creative boundaries, just like Viva Magenta, so you can match any trend or make your own. Download YouCam Perfect free for iOS or Android to add this bright and lively Pantone Color of the Year to your snaps in 2023!