Lately, it seems like Korean makeup and skincare are all the rage, but did you know that the makeup style from another Asian country is gaining popularity too? We’re here to tell you all about the newest rising makeup trend — Thai makeup.

Thai Makeup vs Western Makeup

For starters, Thai makeup has secretly been a rising makeup trend in Asia, next to the very popular Korean makeup trend. The search volume on Google for Thai makeup in Japan has risen drastically since after April of 2021 when Thai cosmetic products were reported on TV.

Secondly, one of the members, Lisa, of the very popular girl group BLACKPINK hails from Thailand. With her immense yet still increasing popularity, the Thai makeup style has big potential to be the next big wave. Lastly, there has been a dramatic rise in Thai makeup Instagrammers lately who are bringing a great deal of attention to the country.

Best Makeup App to Try Thai Beauty Trend

Feel like trying out Lisa's makeup style but don't know where to start? Try it with makeup filters! YouCam Makeup is the best makeup filter app that offers thousands of trendy beauty filters, from aesthetic TikTok styles to Asian makeup looks.

Aside from beauty filters, the YouCam Makeup also offers the best virtual makeup tools to edit eyebrows, blush color, eyeliner, lip color, foundation, and more. Users can explore both Western and Eastern makeup styles easily and for free, all with a virtual beauty app.

Read on and get to know the Thai makeup style -- the next big makeup trend in Asia and around the world -- and how you can try this style virtually in the YouCam Makeup app.

Every makeup trend has certain characteristics that make it stand out from different trends. When it comes to Thai makeup, here are the top five traits to watch out for creating this pronounced and charming look.

1. Thick Eyebrows

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Image credit: Instagram @davikah

Most of us are familiar with the more natural eyebrows that make up the western Instagram baddie style, and as it turns out, Thai makeup falls in this same category. Compare with other Asian beauty styles, Thai makeup is iconic for thicker brows with natural textures, highlighting a more pronounced facial feature.

Trying out a new eyebrow style can be intimidating and difficult, so use the YouCam Makeup app to know in just a few taps if this eyebrow style fits you. You can virtually try eyebrow style in 15 patterns and 23 color options, including different arches, thicknesses, and positions.

2. Matte Foundations

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Image credit: Instagram @linnmashannoad

In contrast to the makeup trends from Japan and Korea, Thai makeup favors matte-textured foundations. They also have a great emphasis on highlighting and contouring, which can be beautiful when done correctly.

If you don’t know how to do this look in real life yet, use the YouCam Makeup app to see it in just a few taps! Simply upload your photo, tap Makeup and then Face. From there, use the Foundation feature to add these effects to your photo.

3. Straight Eyeliner

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Image credit: Instagram @lalalalisa

Straight, thin eyeliner is another defining characteristic of any Thai makeup look. To get this look you’ll want to draw your eyeliner as thin and as defined as possible, making sure not to smudge it at all.

Before you try it out on your own face, test this eyeliner style in the YouCam Makeup app, with its 37 different eyeliner patterns and 31 different eyeliner colors. Just upload a photo of yourself or take one within the app. Then tap Makeup, Eyes, and Eyeliner. From there, you can experiment with the many options available in the app to see which you prefer most.

4. Sun-Kissed Blush

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Image credit: Instagram @davikah

Sun-kissed blush isn’t just for the California-cool look anymore — it’s a staple of Thai makeup! To get this look, you’ll want to use a peachy orange blush and apply it right where at the highest spot on your cheeks.

Finding the right blush color for your skin tone can be a challenge enough, but trying to get that look in real life can also be tough. Make it easier by uploading your photo and tapping Makeup, Face, and Blush in the YouCam Makeup app. You’ll be able to test 21 blush patterns and 33 colors in just a few taps.

5. Peach Nude Lips

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Image credit: Instagram @linnmashannoad

Peach nude lips are the last, crucial feature of the Thai makeup look. This style is characterized by a soft peach lip color that outlines your lip’s natural shape.

With so many colors out there, you’ll be happy to hear that you can try multiple lip colors and seven different lip product textures in the YouCam Makeup app. Just tap Makeup, Face, and Lips after you upload your photo to see how it will look on you. Not sure what nude lip color is best for you? Check out this nude lip color guide to help you find the perfect one!

Download YouCam Makeup: Best Beauty App to Try Thai Makeup Looks

Now that you know what makes up the Thai makeup look, and how you can get it yourself, you’re ready to start experimenting with this trend and many more in the YouCam Makeup app! With an average rating of 4.8 on the App Store and 4.5 on Google Play, the YouCam Makeup app offers the most complete virtual makeup experience for you to test out the latest beauty trends and show your creativity.

Moreover, YouCam Makeup also has an active beauty community where all makeup enthusiasts share their latest beauty obsession every day. Have fun with this safe and easy-to-use app for either iOS or Android for free right now!

More Makeup Ideas

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