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Consumers increasingly prefer online shopping due to its convenience. In fact, this year, retail e-commerce sales are estimated to exceed $4.3 trillion worldwide, and this figure is expected to continue increasing in the coming years. However, one critical drawback can hinder the customer experience and negatively affect online brands: fit uncertainty.
Typically, shoppers see clothing items modeled on a single model, typically wearing a smaller size. Without the option to see the items on alternative body shapes, shoppers might hesitate to buy them or decide to shop elsewhere in person. For online retailers, this means more abandoned carts, higher return rates, and lower post-purchase satisfaction.
Fortunately, new technologies like Perfect Corp.’s AI Clothes Try-On solution are making the online shopping experience more efficient and inclusive for consumers, as well as more efficient for businesses. Here’s why it’s important and how it works.
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Limitations of Traditional Product Pages
On most e-commerce websites, retailers often use static images that feature only one size model. Often, the images also lack variety, leaving shoppers in the dark and guessing how clothing items might look on their body shape, size, or from various angles.
Additionally, the clothing items are usually worn by professional models and are sometimes even altered by pinning or clipping them on the backside, creating the illusion of a more tailored fit.
Not only are these practices misleading, but they often leave customers feeling disappointed when they only see clothing items modeled on bodies they can’t relate to. Even worse, when they receive a clothing item that doesn’t meet the expectation set by the seller, they’re more likely to return the item and may even lose faith in the integrity of the brand as a whole if it happens several times.
Why Body Type Representation Matters
All bodies are unique, and the online shopping experience should be tailored to consumers of all shapes and sizes. When two people with varying body shapes and sizes put on the same garment, the fit can be drastically different.
For example, a midi-length dress, which should fall between the knee and mid-calf, might fit more like a tea-length or even a maxi dress on a shorter frame. Or a tunic top that’s supposed to extend past the hips might barely reach the hips of a much taller person. Several factors, such as the cut, length, and proportions of the clothing, all affect how it lies on the body and looks stylistically.
For online retailers, a lack of size representation while marketing clothing products can damage brand image and sales. Many consumers, especially those shopping outside of a standard sample size range, might lose confidence in the brand or avoid purchasing simply because they’re unsure of how the items will fit (if at all).
By representing a range of body types on online product pages, companies acknowledge and cater to the unique needs of their customers while also appealing to a broader audience of shoppers.
How AI Clothes Try-On Technology Works
One way to mitigate fit uncertainty and enhance the shopping experience is to utilize artificial intelligence (AI) technology. Perfect Corp.’s AI Clothes Try-On solution creates a virtual fitting room, allowing shoppers to easily visualize how a garment will fit their specific body. Using advanced AI, the virtual try-on tool realistically simulates how clothing and accessories would look on a person in real life by adapting the garments to the shopper’s unique body shape and size.
The process is simple:
- First, the shopper uploads a photo of themselves. They may also position themselves in the live camera feed if preferred.
- The virtual try-on technology then analyzes the user’s photo or live feed to identify key physical landmarks.
- Within a few short seconds, the AI technology overlays a realistic version of the garments on their image, providing an accurate virtual try-on experience.
In contrast, other virtual try-on tools may just resize the clothing or accessories to fit shoppers’ bodies. However, this doesn’t usually provide an accurate representation of fit. Perfect Corp.’s AI Clothes Try-On solution works differently, maintaining proper proportions by realistically stretching the items. The result is a more accurate visual preview of how the clothing will fit on the user’s body.
A virtual fitting room like this empowers online shoppers to make more informed decisions and feel confident that the clothing items or accessories they’re buying will fit well and make them feel good in their skin.
Virtual Try-On for Accessories
Perfect Corp.’s AI Clothes Try-On solution isn’t just for clothing. It’s also a fantastic tool for online retailers selling accessories like handbags, scarves, and hats. Although they’re often marketed as “one size fits all,” the shape or size of accessories doesn’t always accentuate one’s best features, which can leave some buyers feeling less confident in their purchases once they receive them and try them on.
For example, a person with a very petite frame may not like the look of carrying an oversized bag that looks too large next to their body. Similarly, a very tall person with long, voluminous hair might not prefer their appearance in a short-brimmed hat because it will look disproportionate to their frame.
When shopping online, it can also be difficult to determine the size of accessories. Without the proportionally accurate rendering of Perfect Corp.’s AI Clothes Try-On solution, some users might assume accessories are larger or smaller than they actually are.
With an AI-powered virtual fitting room, these issues no longer hinder the buying process. Customers can make more informed style decisions and have confidence in the online brands they buy from.
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AI Clothes Try-On With Perfect Corp.
Perfect Corp.’s AI Clothes Try-On solution is beneficial for both consumers and businesses. Online shoppers are more likely to buy and keep items when they can visualize the realistic fit and proportions of clothing or accessory items, producing a more positive shopping experience overall.
In turn, an AI clothes try-on solution also reduces return rates and fosters brand loyalty, increasing overall customer satisfaction and generating positive reviews and recommendations.
In today’s competitive online fashion market, offering customers a virtual fitting room is a wise business strategy. In addition to personalizing the shopping experience, it also helps brands enhance inclusivity and improve operational efficiency.
Get expert advice from Perfect Corp. and get ahead of the beauty tech trends. Contact us for details on beauty tech solutions trusted by over 600 brands globally.
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