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There’s no question that social media drives fashion trends. What a top TikTok influencer wears today will be flying off the shelves tomorrow. Just think of recent viral trends like chunky-framed glasses, beaded bags, or low-rise jeans.
While consumers have a lot of fun adding influencer-recommended items to their virtual shopping carts, this can lead to buying without a chance to consider how the items will fit or whether they'll last.
When trendy clothes or accessories don’t look as cute in real life as they did online, consumers face post-purchase regret, and many end up discarding the items without ever using them, contributing to unnecessary waste. This kind of impulse-driven overconsumption can happen at every price point, from fast fashion to luxury.
AI virtual try-on tools, such as Perfect Corp.’s AI Clothes Try On, can help reverse this trend by promoting greater customer satisfaction and eco-friendly fashion decisions.
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AI Clothes Try-On Reduces Waste
Online shopping often results in a high number of returns, typically due to issues such as poor fit or unmet expectations. Of the 3.5 billion products returned annually in the U.S., only 20% are defective. Even when there's no problem with the returned items, many aren’t resold. Many are sent to landfills, contributing to 5 billion pounds of waste each year.
Dealing with returns and disposing of unwanted items is expensive and resource-intensive for brands. It also runs counter to consumers' sensibilities. Many shoppers are cognizant of the environmental impact of their fashion purchases and want to minimize the waste when they buy or return items. Concerns about having to send an item back can dissuade shoppers from making purchases at all.
AI virtual try-on tools can reduce the likelihood of consumers ordering something they ultimately don’t like. Instead, they can preview the fit, style, and proportions on-screen to make a more informed buying decision, reducing the mismatch between expectations and reality.
When consumers get flattering, well-fitting clothes or accessories, they're less likely to return them. They’ll experience greater satisfaction after making a purchase and be more likely to purchase from the same retailer in the future. At the same time, brands benefit from reduced waste and lowered shipping costs associated with delivering and returning items.
Supporting Sustainability Across Fashion Segments
Secondhand shopping is a popular choice for environmentally conscious shoppers, as well as those seeking bargains on high-end items. Online platforms increase the variety of secondhand goods available, but it can be hard to envision how the items will look when there's no way to try them on in person. This can make buying more complicated and lead to higher return rates.
Perfect Corp.’s AI Clothes Try On tool allows shoppers to preview pre-owned items before buying. Selling platforms can upload photos of clothing items, and then shoppers can use AI try-on tools to see how garments will look when they wear them. They’ll get an accurate idea of how the clothing fits and how it works with their personal style.
AI Clothes Try On even works with high-ticket items, such as designer accessories or jewelry. Shoppers can get a clear sense of how a handbag, necklace, or pair of shoes will look, helping them justify big purchases with confidence.
How the Technology Works
Perfect Corp.’s AI Clothes Try On combines computer vision and machine learning to generate a realistic preview. Customers can simply upload a photo of themselves into the virtual fitting room. When the customer selects an item to virtually try on, the tool will swap out the clothing they’re wearing in the photo with the item from the retail site.
The AI try-on tool automatically maps the image of the customer’s body. When they try on an outfit, it generates a highly realistic virtual rendering of the customer wearing the item, showcasing how it fits their unique features. Unlike static images, the AI Clothes Try On rendering reflects how the item will fit based on the shopper’s real scale and proportions.
The preview can also show shoppers how the fabric's texture looks while moving for even greater accuracy. It works for both clothing and accessories, so consumers can style a full outfit and visualize how all of the pieces will work together.
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Broader Impact on the Fashion Industry
Fashion isn’t just about following trends; it’s also about personalizing trends to create unique styles. Buying items based on photos or videos showing the clothes on other people doesn’t give buyers a real sense of how they will look in the piece until they receive it. Disappointment leads to returns, and it may discourage shoppers from returning to that brand in the future.
Perfect Corp.’s AI Clothes Try On is a powerful, sustainable tool that lets online shoppers make informed buying choices and control their style. They can buy items with the same level of confidence they would have after trying them on in a brick-and-mortar store.
When brands offer virtual try-ons, customers can give the latest trends a closer look and see if items work for them before they buy. Giving online shoppers a tool that lets them try before they buy builds their trust in the brand and draws them back for repeat business.
In addition, Perfect Corp.’s AI Clothes Try On offers an actionable solution to improve sustainable practices in retail fashion. When shoppers keep what they order, brands see fewer returns. As a result, brands see lower operational costs and less waste, and they improve their environmental impact by reducing return-related emissions.
Improved sustainability practices are good for operations, and they also appeal to customers. Brands with a demonstrated commitment to sustainability practices can appeal to socially conscious consumers, building brand loyalty and word-of-mouth recommendations.
Perfect Corp.’s AI Clothes Try On offers fashion brands an opportunity to empower mindful shopping at every level. The detailed rendering tool gives shoppers a way to shop smarter. Whether it's secondhand, mass market, or luxury, AI try-ons give shoppers clarity, confidence, and control. They can see how the items will look when they wear them, so they can make style choices based on the real fit, not just a guess.
The future of fashion is not just faster — it’s smarter, more sustainable, and more personal.
To learn more about Perfect Corp.’s AI Clothes Try On, contact the sales team for a free demo.
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