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The rise of artificial intelligence (AI) in the skincare industry has led to the development of a number of innovative services that have helped improve customers' shopping experiences with skincare products and guide customers to buy what they need based on reliable recommendations. One such solution is the AI Skin Checker, which uses AI algorithms to analyze users' skin concerns. Read on to discover more about the AI Skin Checker and how it transforms the market.
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What is an AI Skin Checker, and How Does it Work?
An AI Skin Checker is an advanced virtual skin analysis tool that is able to analyze users' skin in mere seconds. The differentiator of the AI Skin Checker is that it's powered by the latest technology in AI and AR to give users an instant, comprehensive, and accurate skin analysis. This not only saves time but also allows for more reliable results.
Detects Up to 14 Skin Concerns
With the help of artificial intelligence, the AI Skin Checker is able to detect up to 14 different skin concerns including Moisture Levels, Spots, Wrinkles, Dark Circles, Oiliness, Texture, Redness, Acne, Eye Bags, Skin Firmness, Droopy Upper Eyelids, Droopy Lower Eyelids, Radiance, and Visible Pores.
High Accuracy
The AI Skin Checker has a high degree of accuracy as it is built using over 70,000 medical-grade images. This allows the solution to provide an accurate skin analysis in just a few seconds. Also, the AI Skin Checker provides clear results for the users by displaying their skin score on each skin concern, this way brands are able to communicate with customers more efficiently.
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How to Use the AI Skin Checker?
It's very simple for customers to use the AI Skin Checker. Customers are able to do a skin analysis from the comfort of their homes by simply enabling the camera on a laptop, mobile device, or in-store mirror. The live, real-time skin analysis will present scores of each skin concern.
3 Steps to Try the AI Skin Checker
- Go to AI Skin Checker demo page
- Upload a photo or enable the camera from your mobile device or laptop
- Get the results in 2 seconds
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How Does the AI Skin Checker Help Brands to Increase Sales
Neutrogena
The skincare brand Neutrogena has explored AI analysis technology to help customers understand their skin concerns. Neutrogena adopts the AI tool and allows customers to visualize the problematic skin areas on their faces by providing an objective score for each skin condition, it will be easier for customers to understand the results, and they will be more informed when making purchasing decisions.
La Roche-Posay
La Roche-Posay has gone above and beyond, developing advanced skin tracking to better analyze one of the most common concerns: Acne. Every year, more than 40 million individuals in the United States are affected by some form of acne. The La Roche-Posay Acne Spot Scan tool identifies acne spots on a mobile device and offers personalized product suggestions for treatment. This innovative skin technology not only informs consumers about their skin concerns but also helps consumers to get what they need.
Benefits of Using an AI Skin Checker for Consumers:
Analyzes Skin Anywhere, Anytime
AI Skin Checker can be accessed anywhere, anytime. As the AI skin checker can be integrated with mobile phones, customers are able to easily adopt an accurate skin analysis wherever they are. AI skin checker uses fine mapping techniques and employs an AI algorithm that can detect anomalies on the skin surface. In addition, the AI skin checker is also able to give recommendations on the problem areas that need improvement. With the AI Skin Checker, you can get a detailed analysis of your skin condition without having to visit a dermatologist. All you need is your mobile phone and the AI Skin Checker will do the rest.
Improves Shopping Experiences
Skin conditions can be complex, and customers may be aware that their skin is dry or oily, but it can be difficult to describe how dry or oily specific areas are. However, with AI skin checkers, customers can get a clear display of their skin conditions and the system will automatically recommend corresponding products to use. This makes it easier for customers to find the right products to address their skin concerns and helps them to get the best possible results.
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Benefits of Using an AI Skin Checker for Skincare Brands:
Higher Consumer Engagement
AI Skin Checker is a great tool for brands to engage their customers. Decorté saw that, after integrating an AI skin checker into their website, customers spent 32% longer on the Decorté website. This is because AI skin checkers allow customers to get a quick and complete analysis of their skin concerns. This, in turn, leads them to stay on the brand's website for longer in order to get further information about their skin. AI skin checkers are therefore an excellent way for brands to engage their customers and keep them coming back for more.
Higher Understanding of Consumers
The AI Skin Checker provides brands with valuable insights into customer behavior so that brands will have a higher understanding of consumers and better targeting of potential customers, and creates marketing strategies based on their shopping habits.
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