The digital transformation is here and brands across all categories are being challenged to find innovative new ways to engage with their consumers in a digital-first marketplace. While makeup and fashion brands turn to hyper-realistic augmented reality (AR) and artificial intelligence (AI) technologies to introduce virtual try-on capabilities for their products, skincare brands are also finding unique AI-powered solutions to build on their consumer experience.
It's rather challenging to provide a personalized skincare shopping experience in-store, let alone on an e-commerce site. But with the help of AI skin tech, customers will be able to visualize how recommended products are going to help and how much improvement they can expect. Directly visualizing the results is way more persuasive than explaining verbally. Learn more about how AI can simulate the skin smoothing process and how this technology helps brands.
How AI Simulates the Skin Smoothing Process
By only enabling the camera on a mobile device, the AI technology is able to detect 14 types of skin concerns in seconds. Then, the AI engine is able to create before and after simulations on the user's face. The extent or intensity of the skin smoothing simulations can be adjusted based on the products' characteristics. And in the frontend, the customer is able to visualize and track the progress of the skincare treatments.
This award-winning AI-powered skincare diagnostic technology continues to improve in accuracy and scope, delivering an instant skincare analysis to measure a growing list of common skincare concerns. What originally started with analyzing spots, wrinkles, texture, and dark circles, has now expanded to encompass 14 different skin concerns including redness, hydration, oiliness, radiance and more.
And now, the AI-powered skin simulation engine can generate results for up to 7 skin issues, for more capabilities, welcome to contact us to discuss.
- Dark circle
The most recent AI skin tech advancement that is set to take the consumer skincare shopping experience to the next level is AI skin smoothing simulation technology.
This unique AI-based emulation technology uses cutting-edge AI Generative Adversarial Network (AI GAN) technology to generate facial aging results which depict different signs of skin aging in both younger and older directions.
While the technology alone certainly piques curiosity, there are several ways that this advanced AI skin simulation can also help brands drive sales. For example, by simulating the skin smoothing results, brands' able to provide a personalized skincare products recommendation.
Showcase Product Efficacy
The use of AI Skin Smoothing Simulations can be used to showcase the efficacy of the products in your skincare regimen.
While skincare consumers can turn to AI skin analysis to track their individual skin care health, they can utilize AI Skin Smoothing Simulations for a glimpse at the short and long-term effects that a product promises to have.
Instead of relying on a brand's “before” and “after” imagery, this emulation technology can actually show the results on the consumer at the point of purchase to help drive the sale.
This highlights product efficacy in a personalized way, and can help customers clearly visualize long-term results and benefits of using a specific skincare product.
Highlight Long/Short Term Skin Smoothing Results
It’s hard to highlight the long and short terms results of a skincare product in the brief seconds a customer’s spends browsing the beauty aisle or webpage.
With AI Skin Smoothing Simulation technology, brands can deliver a personalized product shopping experience that instantly spotlights the long and short-term results of a product, helping customers make more confident purchase decisions.
Skin Smoothing Simulations Captivate Skincare Consumers
There’s no denying that a glimpse into the past or future delivers a compelling consumer experience. It’s similar to the idea of looking into a crystal ball—except in this case that crystal ball is your smartphone or computer.
▼The skin smoothing simulator technology can be integrated in website, apps and other e-commerce channels.
Brands can utilize AI Skin Smoothing Simulation technology in order to create more engaged, exciting, and entertaining consumer shopping experiences that allow shoppers to connect with their brands in a whole new way.
This drives more satisfying shopping experiences and in turn, boosts sales and customer satisfaction.
Showcasing the Skin Smoothing Process Boosts Confidence in Purchase Decisions
The use of AI skin smoothing simulation technology can help brands showcase the results of a skincare product ahead of the customer making a purchase.
This helps to boost customer confidence by allowing customers to not only see or read about the benefits of a product, but also see how those results directly translate onto their faces. This advanced simulation technology allows shoppers to see firsthand the smoother, clearer results of their purchase before they click to buy.
To learn how Perfect Corp.’s AI Skin Simulation technology can help to boost your business contact Perfect Corp. sales team today.
What is skin simulation?
The general skin simulation refers to the model used in medical education, which helps to train doctors to know more about human skin. With the help of AI, skin simulation could be used for more purposes. For example, Perfect Corp's AI skin simulation allows users to visualize the improvement of their skin after using specific products, which helps skincare brands to create a more personalized experience.
How do you simulate skin changes?
There are several common materials used to simulate changes in the skin for medical purposes such as liquid suspensions, gelatinous substances, elastomers, epoxy resins, metals, and textiles.
But, skin simulation can also be utilized in the skincare industry. Our AI skin simulation technology could help identify skin problems, provide product recommendations to customers, and showcase how a customer's skin is going to improve.
Get expert advice from Perfect Corp. and be part of the beauty tech trend. Contact us for details on beauty tech solutions trusted by 400+ brands globally.
Read our “Beauty Tech: The Complete Guide 2022” to unlock powerful ROI secrets.