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Nail polish brands often face a unique challenge - customers can’t try colors before buying. This not only reduces the purchase rate but sometimes also leads to disappointment when the product arrives.
▲ Click to Experience Virtual Nail Polish Try On
But now, the brand-new beauty tech solution is artificial intelligence (AI) augmented reality (AR) virtual try-on for nails that provides a live virtual preview of a wide array of nail polish colors and designs directly on a consumer’s hand, via either brands' website, apps or even in-store. Read on to learn more about how virtual nails try to bring joy to nail art creators and discover what Sally Hansen did to increase their revenue.
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What Is AR Nails Try-On
AR nails (Augmented Reality Nails) try-on helps to create a virtual manicure experience for customers, all without the need to physically apply polish. Brands can use it to supercharge the nail polish shopping experience with AR nail try-ons, so customers feel confident and assured that the product they’re choosing is right for them.
The tool is intuitive and uses advanced AI to determine the size and shape of the customer’s nails. Then, using AR, it displays a real-time virtual preview of what that polish shade would look like on the nails.
Fully Customizable
One of the key features of AR nails is that the product is fully customizable. You can create unlimited AR nail polish colors and combinations such as:
- Cream
- Jelly
- Sheer
- Matte
- Also shows different combinations of looks
Brands can customize the solution to seamlessly integrate with their website or app by tailoring colors and logos to match their unique nail business and brand aesthetic.
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The latest AR Nails (Augmented Reality Nails) solution is powered by the trailblazing AgileHand™ technology which delivers next-level tracking performance.
This cutting-edge 3D hand-tracking innovation delivers the best-in-class virtual try-on experience with an incredible level of detail and accuracy.
The tracking technology is trained on real hand models with a wide selection of gestures, skin tones, hand and finger sizes, and unique personality traits, so consumers can be sure they are getting a truly inclusive and hyper-realistic solution.
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Integrate AR Nails in Omnichannel Customer Experience
Another important feature of the AI AR virtual try-on for nails solution is its omnichannel capabilities.
Available In Website, App, In-Store & More
Brands can utilize the technology directly on their website or as an interactive feature on their brand app. In
Creates Sustainable Practices
Overall, this trailblazing virtual nail tool is an eco-friendly and easy alternative to the traditional nail polish try-on process. With AR Nails technology there are no messy repetitive applications and removals, and rather than waiting for coat after coat to dry, customers can see a real-time preview of the color on their hands.
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Challenges Nail Polish Brands Are Facing
Over 100 million people use nail polish products in the United States (Statista)1, yet picking the right shade can often be a challenging process. The proper shade depends on the occasion, mood, outfit, skin tone, season, and many other factors.
Consumer's Pain Points
To know for sure if a shade is the right look, most people want to try it out first and see how the color would look on their hands before painting their nails. Traditionally, this process hasn’t been easy.
▲ Customers face difficulties in choosing nail colors.
In a store or a nail bar, customers can’t just open a bottle and do a quick swatch. They need to purchase the product if they open it, and they may find they dislike the color after applying it to their nails. While physical stores sometimes have nail swatch sticks for previewing colors, these aren’t always reliable, as the color may look different when applied to a real nail.
Shopping for nail polish online is even more complicated. Up until now, customers have only been able to reference product photos and videos to make their decision. In these cases, they have to use their best judgment and hope the product meets their expectations.
These challenges led Perfect Corp. to develop its innovative AI virtual try-on for nail polish, simplifying the nail polish shopping experience and helping customers find their perfect shade.
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When it comes to beauty products, trying before buying is crucial and nail products are no exception. AR nails for virtual try-on elevates and simplifies the consumer shopping experience online and in-store. Customers will now have the chance to try before they buy, which has been a major pain point in the nail polish shopping journey.
How AR Nails Try-On Drives Sales & Engagement
It should come as no surprise that virtual try-on has been proven to drive sales and engagement for many top beauty brands.
Sally Hansen
▲Sally Hansen shares the experience of integrating virtual nail try-ons service.
Sally Hansen, a Coty brand, partnered with Perfect Corp. to offer its customers pa ersonalized, fun, and ultra-realistic nail polish virtual try-on experience. With this new virtual feature, shoppers could try on more than 100 nail color shades and view the colors from multiple angles in order to make a confident purchase decision. Sally Hansen’s AI virtual nail color try-on experience garnered impressive results, increasing the add-to-basket conversion rate by over 110% and time spent on product pages by more than 100%.
At the end of the day, consumers want fun, easy, personalized beauty experiences, and AR virtual try-on for nails delivers just that. Now, seeing how a specific manicure will look before committing to a shade is no longer a distant dream.
What’s more, with the ability to try on multiple colors and see hyper-realistic results, customers will often purchase even more products and shades. This is a game-changer for nail brands when it comes to increasing sales and customer engagement.
Get expert advice from Perfect Corp. and be part of the beauty tech trend. Contact us for details on beauty tech solutions trusted by 600+ brands globally.
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Read our “Beauty Tech: The Complete Guide” to unlock powerful ROI secrets.
Works Cited
“U.S. population: Do you use nail polish/nail care products?” Statista. 2 Jul 2021, https://www.statista.com/statistics/276463/us-households-usage-of-nail-polish-and-nail-care-products/
FAQ
How do you virtually try on nail polish?
With AR Nails (Augmented Reality Nails) Polish Try-On solution, customers can virtually try on nail polish or nail art easily by accessing them with smartphones or other devices with cameras. Perfect Corp’s AI Technology will detect the size and shape of the customer’s nails and display a real-time preview of what that polish shade would look like on the nails.
Is there an app that paints your nails?
Yes, and no need to download any app, click and try on here. But the same AI technology can also be integrated with apps and other omnichannel shopping experience. The virtual AR nail polish uses advanced AI to determine the size and shape of the customer's nails. Then, using AR, it displays a real-time virtual preview of what that polish shade would look like on the nails.
How do you see how nails would look on you?
Click here, go to the web page, and turn on the camera from your phone, then you can easily try on different colors of nail polish. The virtual try-on for nails provides a live virtual preview of a wide array of nail polish colors and designs directly on a consumer’s hand. You can also try on different combinations of nail tips, or different colors on each finger.
