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In today's market, providing an online try-on service for glasses is essential for any eyewear brand. Not only does it provide potential customers with a convenient way to shop for glasses, but it also allows them to see how the glasses look on their own faces before making a purchase.
There are many different ways to provide a virtual try-on service, but not all of them are created equal. In order to create the best possible online experience for your customers, you need to consider a few key factors. Below, we'll discuss what you need to keep in mind when offering a virtual try-on service for your eyewear brand.
The Current Status and Market Outlook for Eyeglasses
With virtual glasses try-on services, eyewear brands have the opportunity to reach more potential customers and provide a better user experience.
In an era post-pandemic, where the global eyewear market is projected to grow from $114.95 billion in 2021 to $172.42 billion in 2028 at a CAGR of 6.0%, eyewear brands are challenged with gaining enough market share for their product offering (Fortune Business Insights).
Moreover, according to the World Health Organization (WHO), there were at least 2.2 billion people across the globe with near or distance vision impairments, thus making virtual glasses try-on an important part of providing adequate customer service (Fortune Business Insights).
Why should eyewear brands offer virtual eyewear try-on?
Eyewear is a stock item and brands that want to offer their customers the chance to physically try on glasses need to take retail space and operational costs into consideration. Furthermore, even if brands might have turned their stores into popular attractions, they may not be able to reach customers living in remote areas.
However, eyewear is one of the essential items for many people. Someone might not need prescription glasses, but everyone needs sunglasses or reading glasses.
That is why many top eyewear brands and major retail chain stores are offering virtual try-on services to their online shoppers.
Virtual Glasses Try On: The Current Solutions Available on the Market
Virtual try on technology for glasses has advanced significantly over the years. Generally, the production process behind it can be divided into three tiers: high-end virtual try on technology, mid-level virtual try on technology, and basic virtual try on technology. These different types of technologies offer varying degrees of accuracy and realism when it comes to virtually trying on frames, so users can be sure they get the look they want before committing to a purchase.
High-End
Pros: Using 3D generator technology to provide fully customized AR glasses
Cons: Higher price and longer production time.
With regards to virtual glasses try-on, the high-end 3D generator technology offers excellent opportunities for the most delicate AR glasses customized for each eyewear brand. Providing even more detailed customization than regular physical glasses, high-end virtual eyewear technology allows sports glasses to meet the exact shape of the head and ensures higher reflection and color requirements for designer sunglasses. For businesses interested in high-end virtual try on technology for glasses, this is a fantastic opportunity.
Are you from an enterprise interested in a high-end solution? Get a FREE Demo now.
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Mid-level
Pros: Fast. Able to create multi-types of AR glasses in a short time.
Cons: Fewer customization options than high-end technology
Mid-end technology is becoming increasingly popular among eyewear brands, as it enables them to turn 2D pictures into 3D AR glasses in a short amount of time. By setting up a back-end system and uploading three images of glasses, brands are able to create virtual 3D glasses with adjustable features such as frame sizes, position, and reflective details. If you are looking for a virtual try on technology for glasses, we offer a 30-day free trial period with limited-time launching offers. Take advantage today!
Basic
Pros: Easily accessible
Cons: Average quality, frequent delays
Traditional virtual try on experiences for glasses are often plagued with a low resolution display and frequent delays, which can lead to a disjointed customer experience. This may damage the brand’s reputation, as customers may give up on virtually trying on different glasses due to the frustration caused by technical issues. To ensure operational excellence and customer satisfaction it is important for virtual try on innovators to focus heavily on optimizing their technology to address these issues.
Pupillary Distance Measurement
Prior to virtually trying on glasses, a crucial step is the measurement of pupillary distance. Some brands take this stage extremely seriously, considering accuracy and automation of this process. Currently, there are three methods available in the market for measuring pupillary distance.
Companies also offer virtually glasses try-ons that allows users to virtually see how their chosen frames will look in real life before committing to a purchase. This service has been especially beneficial when many physical stores have had limited hours.
When implementing a virtual try-on solution for glasses, one of the most important aspects is measuring pupillary distance. There are currently three ways to measure pupillary distance with virtual try-on.
Auto PD (Pupillary Distance) Measuring
Perfect Corp. offers a technology service where AI technology can automatically detect the pupillary distance, allowing consumers to try on virtual eyewear frames that are expertly fitted to their faces. This is the most convenient, accurate and seamless approach.
Record a Video to Measure PD
Other virtual try-on providers require the user to record a short video so that the customer's ocular distance can be measured prior to trying on virtual glasses.
Manually Input PD
Lastly, some solutions require customers to manually input their pupillary distance before beginning the virtual try-on service.
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Key Factors to Consider When Offering a Virtual Try On Service for Glasses
When it comes to virtual try-on services for glasses, there are key factors that should be considered. Clients expect virtual try-on services to meet certain expectations in terms of accuracy, speed, and efficiency.
Therefore, you need to offer a virtual experience that closely resembles an in-store experience in order to ensure that customers have a great time while shopping.
Furthermore, detailed product information should be provided during the virtual try-on service, in order for customers to make well-informed decisions before making their purchase.
For brands looking to install virtual try-on glasses services, the cost and e-commerce channels are also essential considerations.
Most brands would like a virtual try on tool to be integrated in their many online sales channels, including their websites and mobile browsers. This allows consumers to use their phones or computers anywhere and anytime to try on glasses. Of course, reasonable integration costs are also very important.
How to Integrate Virtual Try-On for Your Website?
Perfect Corp. has recently created an innovative virtual glasses try-on platform to give eyewear brands a new way to embed their products into their website and provide customers with the freedom to try on different glasses with ease.
Get a FREE Consultation
To get started, all the eyewear brand has to do is contact Perfect Corp., where our team of experts will be more than happy to provide a free demonstration.
Easily Create 3D Glasses from 2D Pictures
After a few easy setup processes, the eyewear brand only needs to upload three pictures of the eyewear SKU, and it will be transformed into 3D virtual glasses, allowing customers to easily virtual try on the product.
6 Highlights of Perfect Corp. Virtual Glasses Try-On Online Service
Perfect Corp. has done it again with their virtual glasses try-on technology, offering consumers a comfortable, unrestricted, and extremely realistic experience. The virtual glasses provide an unparalleled virtual fitting from any mobile device. Perfect Corp.'s virtual try-on technology brings an entirely new level of convenience to the consumer retail experience, removing the frustration and uncertainty associated with online shopping for eyewear. Their virtual try-on is revolutionizing how people shop for eyewear by providing an accurate virtual representation of how the consumer would look in the glasses they choose.
1. Ultra-wide Motion Movements Delivering a Hyper Realistic Experience
Perfect Corp.'s virtual glasses try-on technology allows consumers to freely turn their heads up to 60 degrees and marvel at the front and side view of any eyewear frames. Consumers can also move their heads up and down at 45-degree angles in order to get an all-around view of every detail of the glasses.
Experience Virtual Eyewear Try On Here >
2. Auto Pupillary Distance (PD) Measurement
Perfect Corp. understands the importance of providing consumers with an uninterrupted virtual shopping experience and in that regard, they have embraced AI technology to automate the virtual glasses try-on process accurately. With only a few steps required on their end, consumers can quickly enable their cameras on a cell phone, and try-on hyper realistic virtual glasses in an instant. This not only offers convenience but also enables customers to sift through different options without having to leave the comfort of their sofa.
Experience Virtual Eyewear Try On Here >
3. Highly Customizable Virtual SKU Creations
Virtual glasses try-on technology has greatly increased the customization of SKUs for glasses brands. Customers can now choose from a variety of frame colors, sizes, lens tints, and reflections that enable them to find the perfect pair of eyeglasses that fit their needs. Brands benefit as well because virtual glasses try-on allows them to design and create SKUs with more accuracy and precision than ever before. This makes virtual try-on an attractive proposition for brands interested in providing customers with more options while minimizing time, cost, and effort.
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4. Designed for eyewear brands of all sizes
Perfect Corp. recently unveiled its virtual glasses try-on platform, designed to meet the needs of eyewear brands regardless of budget size. Our platform is equipped with a wide array of features that enhance product marketing, including unlimited virtual try-on capabilities.
5. Subscription-based Virtual Try-On Web Widget for Glasses
Virtual glasses try-on technology is revolutionizing the eyewear shopping experience. On brand websites, a convenient widget enables customers to virtually try on eyeglasses with just one click. This virtual try-on is seamlessly integrated into the brand's shopping cart so customers can effortlessly select and buy their ideal glasses without having to leave the website.
6. Fair Price
Perfect Corp. provides virtual glasses try-on technology that meets the needs of various eyewear brands. For different brand budgets, Perfect Corp. also offers an array of price plans to provide advanced artificial intelligence and augmented reality virtual try-on. Prices start at just $499 per month, with an additional 20% off for all early adopters. Plus, Perfect Corp. offers a free 30-day trial so interested eyewear brands won't miss out!
The Benefits of Using a Virtual Try-On Service
Increase Conversion Rate
The virtual glasses try-on technology presents a number of benefits for both consumers and brands. Firstly, virtual try on technology drastically reduces the cost for consumers to try on glasses, eliminating the need to take a trip to a physical store.
Customers can now easily open their camera and within just a few seconds, test dozens of different style glasses, select what they like, and purchase with one click - leading to an increase in website conversion rates for brands.
Reduce the Return Rate
Virtual glasses try-on technology is revolutionizing the e-commerce experience. Before virtual glasses try-on, customers were limited to viewing product images, and often flat promotional shots. With virtual glasses try-on, customers can find the style they love and get a better idea of what it looks like on them without having to visit brick-and-mortar stores. This has drastically reduced the rate of returns, making for more satisfied shoppers overall and enhancing the shopping experience.
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Conclusions
Virtual glasses try-on technology is revolutionizing the eyewear shopping experience in many ways. It offers convenience, customization and accuracy while reducing costs for both customers and brands alike. Brands also benefit from increased conversion rates as well as reduced return rates, making it an attractive option for those looking to improve their customer shopping experience.
Perfect Corp.'s virtual glasses try-on platform provides a wide array of features that enhance product marketing with unlimited virtual try-on capabilities at competitive prices starting at just $499 per month - plus an additional 20% off for early adopters!
With our subscription-based web widgets, customers can virtually try on eyeglasses with one click and make purchases instantly without having to leave the website. If you're interested in learning more about how Perfect Corp.'s virtual glasses try-on service can help your business succeed, get in touch today!
Get expert advice from Perfect Corp. and be part of the beauty tech trend. Contact us for details on beauty tech solutions trusted by 600+ brands globally.
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