The makeup service industry has always been in high demand, and the global cosmetics market is estimated to grow from $287.94 billion in 2021 to $415.29 billion in 2028 with a CAGR of 5.0%. According to Fortune Business Insights, living in the post-pandemic era, this demand for makeup services will only continue to rise. With the shift in consumer habits following the pandemic, makeup brands have introduced innovative makeup services such as Face chart consultations and No-touch consultations which are tailored to meet customer needs and provide a more sanitary makeup experience that can alleviate any concerns regarding makeup trials.
It's no secret that AI is transforming a number of different industries. And the beauty industry is no exception. In fact, AI is playing an increasingly important role in makeup services. In this article, we’ll discuss how brands are leveraging artificial intelligence (AI) in makeup services to give customers a personalized experience that is tailored to their needs. This integration of makeup services and AI can contribute to a streamlined customer journey spanning both offline and online makeup service solutions.
Makeup Services and the Consumer Journey
The makeup service is an invaluable tool in the beauty industry. Data from Semrush shows that in the United States, there are around 1.6K monthly search demands for 'makeup service', not to mention other related keywords.
With makeup services easily obtainable from local beauty stores or department stores, customers can select from several different makeup solutions depending on their needs. This includes makeup applications, one-on-one makeup lessons, group makeup classes, and other services.
Beauty advisors will often present the customer with product samples and offer advice regarding best makeup looks suited to their individual characteristics.
How Can AI Tech Enhance the Makeup Service?
AI and AR technology have revolutionized makeup services by allowing consumers to virtually try on makeup with incredibly realistic effects. These technology-powered makeup services support an array of makeup colors and textures, giving everyone the freedom to explore a wide range of makeup looks through a digital platform. With this breakthrough technology, makeup education and product discovery is now just a click away!
How AI Helps - 1. Find the Perfect Shades in Seconds
Companies are now offering AI and AR-powered makeup services that make it easier for consumers to find the perfect shade of foundation or lipstick.
By utilizing Artificial Intelligence (AI), customers can quickly find makeup that matches their undertone and personal preferences, such as warm or cool hues. This technology is a game changer in the makeup industry, allowing customers to find the exact color they need in seconds.
How AI Helps - 2. Saves Time and Reduces Product Waste from Sampling
Testing makeup products can be a time-consuming task, as customers might need to apply various products to find the perfect shade. Not only is this very inefficient in terms of time consumed, but it can also affect the condition of the customer's skin and contribute to excess product waste.
However, virtual makeup trials make it possible for customers to try 30 lip colors in just 30 seconds. These technology-enabled experiences help to streamline makeup services while eliminating the need for excess product which ultimately reduces product waste.
How AI Helps - 3. Drive Product Discovery and Shoppertainment
With innovative virtual makeup try on solutions such as lipstick try on, foundation shade matcher, eyeshadow try on, and eyeliner try on, customers will be able to visualize many different makeup looks and combinations in seconds.
This not only speeds up the process of decision-making, but also increases customer purchasing confidence and drives product discovery.
How Virtual Try On Can Enhance Makeup Services
Traditionally, when customers book a makeup service, makeup artists will do full face makeup application and tutorial for customers. With Perfect Corp.'s AI-powered beauty tech solutions, customers will have a chance to visualize how the makeup will appear with their unique features and characteristics. With this innovative technology, customers can learn how to best apply makeup and get the most from their chosen products.
Read on to discover how Perfect Corp. can help your brand to provide a tailored in-store makeup service.
Foundation Shade Matcher
Foundation shade is the key to any makeup look, and with the help of Perfect Corp's AI foundation shade matcher, customers can easily and precisely find the best shade for their skin tone. The technology is also able to provide a warmer or cooler shade according to customer preference.
Virtual Makeup Try On
Perfect Corp.'s virtual makeup try on technology has revolutionized makeup services by providing customers with an interactive visualization of different makeup looks and combinations. The solutions support virtual try on for 12 different kinds of makeup products such as:
- Lip color - Supports unlimited numbers of shades and up to 7 textures: Matte, Satin, Sheer, Gloss, Shimmer, Metallic, Holographic
- Lip liner - Supports 6 types of common lip liner patterns like large & full, small, larger upper, larger lower, wider and shorter.
- Lip plumper - Supports 2 adjustable effects: plumpness and lip lines with 7 textures: Matte, Satin, Sheer, Gloss, Shimmer, Metallic, Holographic
- Eyebrow - Supports 600+ eyebrow shapes with arch, thickness, definition, intensity and position adjustment.
- Eyeshadow - Supports 1000+ patterns with matte and shimmer textures.
- Eyeliner - Supports 800+ virtual eyeliner patterns.
- Eyelashes - Supports 1000+ virtual eyelash patterns.
- Foundation - Supports matte and glowy textures and adjustable intensities.
- Concealer - Supports intensity adjustment.
- Blush - Supports matte, dewy, and shimmer textures with 140+ patterns.
- Bronzer - Supports 5 different bronzer patterns.
- Contour - Supports 9 different contour patterns.
- Highlighter - Supports matte, dewy, and shimmer textures with 13 different patterns.
With this technology, makeup artists can communicate ideas more efficiently and customers are able to get a better sense of how the makeup will look before committing to a purchase. This also eliminates any fear or uncertainty associated with makeup applications, as customers can feel confident that they are selecting the right shades.
AI Skincare: AI Skin Analyzer
AI Skin technology can help customers understand their skin types and unique skin concerns. This technology then allows brands to provide each customer with a personalized product regimen for improved skin.
The Perfect Corp.'s AI Skin Analyzer can detect and analyze 14 skin concerns in seconds and can help customers visualize improvements to skin over time when using a specific product regimen.
How AI Helps Brands Provide More Personalized Makeup Services
Auto Face Chart Creations
AI can quickly analyze the facial features of each customer and create a general face chart which makeup artists can then use to showcase different makeup looks.
Furthermore, makeup artists are able to generate a personalized look catered to each individual customer, and even virtually apply it to their customer's face chart in minutes.
This helps establish a stronger bond between the makeup artist and customer through a personalized makeup service.
No Touch Consultation
No touch consultation is revolutionizing makeup services by drastically reducing the amount of contact between makeup artists and clients. Utilizing virtual makeup try-on, makeup artists and customers can avoid physical contact and reduce their concerns about hygiene during their makeup session.
This revolutionary new service has enabled beauty businesses to increase client satisfaction, safety, and convenience in the post-pandemic retail world.
Understand Customers More
By leveraging AI technology, makeup brands can collect big data and insights about customers’ preferences and behaviors. This information can then be used to customize makeup recommendations for each customer. AI-based makeup services also allow brands to quickly adapt and respond to customers' changing makeup needs.
The Benefits of AI-Powered Makeup Services for Consumers
AI-powered makeup services offer a number of benefits to consumers.
By using AI technology, makeup brands can provide their customers with the most accurate and personalized makeup recommendations, making it easier for them to find the looks that best suit them.
AI-based makeup services also save time and effort since they are able to showcase various makeup combinations on the customer’s face virtually and instantly.
The future of AI and makeup services
The makeup industry is continuously growing and evolving, with new technologies emerging every day. Without a doubt, AI is the game changer when it comes to makeup services. AI technology is continuing to evolve at a rapid pace, making it possible for makeup brands to develop even more powerful makeup services that offer an even broader range of customizations.
AI is an important tool for makeup brands looking to provide a more personalized experience for their customers. By leveraging AI technology, makeup brands can collect customer data and insights and generate makeup looks that best suit their customers' individual needs.
Consumers also benefit from AI-powered makeup services as they are able to find makeup looks that are tailored specifically for them, saving them time and effort.
Ultimately, AI is transforming the makeup industry and making it easier for beauty brands to provide the most personalized makeup services for their customers.
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