The beauty industry is experiencing a digital transformation, and Meta/Instagram is revolutionizing its beauty shopping experiences with AR technology powered by Perfect Corp.
Join Perfect Corp. on December 8th at 1:00 PM EST for an insightful webinar hosted by Andrea Nagel, VP of Content at CEW. During this session: “Social Commerce: Meta Emerges with Beauty Tech Innovative Shopping”, Perfect Corp.’s General Manager and SVP Wayne Liu and Meta’s Head of Spark AR Commerce Partnerships Ogo Ifelayo, will discuss the ways AR technology is transforming the Instagram social commerce space for beauty brands.
Learn more here on CEW and read on to learn more about Perfect Corp.’s beauty tech solutions for social commerce.
Empowering Social Commerce Success with Shoppable AR Instagram Posts:
With billions of consumers active on social media platforms today, social commerce represents a huge opportunity for beauty and fashion brands. Beauty and fashion brands can use these platforms to connect with new audiences, drive product discovery and ultimately increase social commerce sales.
With Perfect Corp’s AR virtual makeup solution for Instagram, beauty brands can easily integrate virtual try-on experiences into their social media content to enhance their omni-channel shopping journey. The AR shopping experience can be featured in a variety of spaces including Instagram Stories, Shops, Posts, Ads, and more.
Virtual try-on technology provides a fun and immersive experience to social media users. The technology brings static social media content to life, allowing the users to interact with the content, try-on makeup shades, and discover new products. This technology adds a layer of personalization to social commerce shopping experiences, allowing users to learn about products, but also experience them and try them on digitally.
Increasing Purchasing Confidence with AR Shoppable Posts:
Through the power of AR virtual try-on technology, social media users can discover and shop for products directly from their social feeds. Consumers can try on various colors in seconds to find their perfect shade. This technology makes the process of finding the perfect makeup product easy and accessible. It reimagines the in-store product try-on experience in a fully digital setting, allowing consumers from all over the world to discover brands and experience products as they scroll through their social feed on their smartphones.
This technology greatly enhances social commerce content and ultimately helps brands to increase purchasing confidence as consumers are able to digitally try on the shades and find the shade that works best for their personal style. In addition to providing a more engaging and interactive social commerce experience, this technology can also increase sales and average order value for customers. With this technology, customers are more likely to try-on multiple shades digitally and find several products they love and feel confident about, ultimately purchasing more products in one shopping session.
To learn more about how AR technology is helping beauty brands create winning social commerce strategies, register for CEW’s webinar on December 8th at 1 P.M. EST “Social Commerce: Meta Emerges with Beauty Tech Innovative Shopping”, Perfect Corp.’s General Manager and SVP Wayne Liu and Meta’s Head of Spark AR Commerce Partnerships Ogo Ifelayo.
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