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4 Ways To Drive Personalized Marketing Strategy In The Beauty Industry

Nov 8, 2021 · 3 minutes read
4 Ways To Drive Personalized Marketing Strategy In The Beauty Industry

It’s hard to deny that personalization in the beauty industry has become essential to build brand loyalty and drive customer engagement. Skincare and makeup brands have realized that one-size-fits-all products and regimens are no longer relevant, as each consumer has his or her unique needs, concerns, and personal attributes. Undoubtedly, one of the most significant contributors to the growth of personalization in beauty has been the development of artificial intelligence (AI) and augmented reality (AR) technologies. 

#1. AI + AR: Create Personalized Marketing Strategy With Ease

AI & AR technologies have a myriad of applications in beauty, from hyper-realistic AR virtual makeup try-on to ultra-precise AI skin diagnostic, foundation shade finder, virtual hair color try-on and more. Thanks to the advancements in AI & AR, personalization is now more accessible than ever before. All consumers need is their smartphone camera and they can quickly and easily receive personalized recommendations for that perfect foundation shade, the right shade of lipstick, or a unique skincare regimen. Prior to widespread use of beauty tech, personalization was a long, multi-step, and tedious journey; now, it’s available in just a few clicks. 

AI +& AR Create Personalized MarketingRequest A FREE Demo for Personalized Marketing

Unique Opportunities For Personalized Beauty Recommendations in Marketing Strategies

Perfect Corp.’s extensive portfolio of AI & AR beauty tech solutions offers beauty consumers a unique opportunity to virtually “try on” products from the comfort of their home or in-store, helping shoppers feel more empowered and in control of their beauty journey and simplifying their decision-making process. For example, the popularity of the AR virtual makeup try-on has grown exponentially in recent years, reaching nearly 15 billion try-ons per year in 2021. Hence, AI & AR beauty tech is no longer just a nice-to-have feature, but a must-have tool for beauty brands if they want to focus on personalized experiences that modern beauty consumers crave. 

Today, many of the world’s biggest beauty brands turn to Perfect Corp.’s innovative AI & AR beauty solutions. They integrate powerful beauty tech personalized marketing strategy into their ecommerce and in-store retail experiences in order to deliver personalized product recommendations to their consumers. To learn more about some of the specific AI & AR beauty solutions that help brands and retailers keep up with evolving consumer demands for personalization, read on to discover 3 top technology solutions. 

#2. Personalized Marketing Strategy for Foundation: Find the Perfect Shade Match in Seconds

At the base of every makeup look is the perfect foundation shade. Guessing your shade while shopping online can be difficult, especially since everyone’s distinct skin shade can change from month to month. With an AI-powered foundation shade finding solution, consumers can try on limitless foundations in seconds to find the one that perfectly matches their skin tone. 

Many beauty brands used the Pantone Matching System in the old days, a definite spectrum of around 110 different skin shades. Today, AI-powered foundation matching solutions constantly learn new skin shades to develop enhanced color matching capabilities. 

Personalized Marketing for FoundationRequest A FREE Demo for Personalized Marketing

Perfect Corp.’s AI-powered smart shade finder, can identify almost 90,000 distinctive skin shades, to help every customer find their personalized foundation shade match. This technology is a must-have component for driving sales conversion, customer engagement, and personalization for makeup and foundation brands.

#3. Personalized Marketing Strategy for Skincare: Digital Skin Analysis For Customers

Skincare is a very individualized science. No two people have identical skin types or tones. That’s why beauty brands lean heavily on AR and AI to provide personalized skincare regimens and product recommendations to customers. Perfect Corp.’s AI Skin Diagnostic is an innovative technology that can provide every customer with a personalized digital skin analysis. Through this assessment, customers can better understand their individual skin concerns and needs. Brands can then provide the most targeted skincare recommendations to address those concerns and help customers achieve beautiful, healthy skin. 

Personalized Marketing for SkincareRequest A FREE Demo for Personalized Marketing

Perfect Corp.’s AI Skincare Diagnostic technology is the most advanced AI skin analysis technology available on the market today, and was developed using over 70,000 medical grade images to build AI deep learning algorithms. This AI technology takes personalization to a new level, and is also verified by skincare experts to ensure the most accurate and relevant results.

With more and more consumers becoming knowledgeable and interested in skincare and self-care, these technologies have become necessary to create engaging and valuable shopping experiences for skincare consumers. Brands that have integrated the AI Skin Diagnostic have seen remarkable results, with natural beauty brand Marianna Naturals experiencing a 300% increase in website traffic and a 30% increase in sales. Read more about how AI beauty tech can create powerful personalized shopping experiences on Perfect Corp.’s brand partner success story page.

#4. Personalized Marketing Strategy with 1-on-1 Beauty Consultations

Though technology like AI and AR can be extremely powerful, it’s important not to lose that human element. Today, more and more transactions and high-touch experiences are completed online instead of in-person. That is where Perfect Corp.’s Beauty Advisor technology comes into play in a role of marketing strategy to enable personalized beauty consultations in a digital environment.  

Request A FREE Demo for Personalized MarketingRequest A FREE Demo for Personalized Marketing

Perfect Corp.’s Beauty Advisor technology is a powerful solution that allows consumers to communicate directly with beauty professionals over video chat. Instead of just reading information about the products they’re interested in, customers can have a one-on-one interaction with a qualified beauty advisor and learn why a particular product is best for their beauty needs. Customers can also virtually try the product on and see the results instantly through an AR-powered beauty filter.

This game-changing technology is transforming the personalized beauty consultation experience by making expert beauty advice and personalized consultations accessible to customers everywhere. With this technology, brands can enhance their personalized marketing strategy and customers can access personalized advice from professionals directly from their mobile device or laptop.

Beauty 3.0 and the Rise of Personalized Marketing Strategy

Currently, the beauty industry is in a stage that can be described as Beauty 3.0. Beauty 1.0 involved the purely physical beauty industry, such as brick-and-mortar stores and in-person try-ons. Beauty 2.0 introduced the digital sphere of beauty in which consumers could learn about and purchase products online. 

Perfect Corp.’s innovative endeavors combined with beauty brands’ enthusiasm to pioneer the technology gave rise to Beauty 3.0, which combines AI and AR with the physical and digital spheres. In this way, the beauty industry has reached a truly omnichannel approach in which customers at home can receive a beauty experience nearly identical to in-store one through innovative technologies. These technologies are revolutionizing the traditional beauty shopping experience and are powering personalized beauty shopping experiences across all channels, both online and in-store. 

To learn more about personalized marketing strategy and the power of beauty tech, watch Perfect Corp.’s Beauty Tech Master Series Webinar, Beauty 3.0: A Deep Dive Into Personalized Recommendations. Watch the insightful webinar here.

Get expert advice from Perfect Corp. and be part of the beauty tech trend. Contact us for details on beauty tech solutions trusted by 400+ brands globally.

Read our “Beauty Tech: The Complete Guide 2022” to unlock powerful ROI secrets.



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