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Elevating a beauty business involves going beyond, delivering exceptional customer experiences through cutting-edge virtual try-on solutions. With the infusion of augmented reality (AR) and artificial intelligence (AI) beauty tech, brands empower customers to effortlessly try products anytime, anywhere.
This not only enhances convenience but sparks a surge in sales. The adoption of interactive AI and AR solutions has become pivotal for beauty businesses, particularly as more consumers opt for online beauty and fashion purchases. It's this commitment to innovation that lies at the heart of effective conversion rate optimization in the beauty industry.
Conversion Rate Optimization with AR & AI Beauty Tech
Any beauty brand hoping to see further growth can accomplish this goal with AR & AI beauty tech. These technologies give brands an opportunity to increase their sales conversion rates by improving the online shopping journey for their customers, creating a consumer-focused experience for anyone searching for the perfect makeup item or the right accessory. Additionally, AR & AI beauty tech offers such significant benefits as:
- Convenient ways to try on beauty products or fashion accessories at home or on the go
- Personalized shopping experiences for each consumer
- Interactive and entertaining interface to engage customers
- Realistic simulations to show customers exactly what they will receive
- Greater brand awareness and brand understanding of the customer experience
Such a customer-centric approach helps beauty brands build long-lasting relationships with their consumers. It also contributes to greater trust and brand loyalty, as the customer feels that their favorite brands pay attention to their needs. Many brands have already seen positive results from implementing AR & AI beauty tech in the form of boosted engagement and sales, more items added to carts, and higher conversion rates.
Read our complete guide to beauty tech to learn how virtual try-on can benefit any beauty brand.
5 Brands Leveraged AR for Conversion Rate Optimization
- Sally Hansen achieved a 120% increase in sales through Nail Color Virtual Try-On, optimizing their conversion rate.
- Decorté experienced an 85% boost in sales with AI Skincare Diagnostic and Virtual Try-On, contributing to effective conversion rate optimization.
- tarte saw a remarkable 200% sales increase leveraging AR Virtual Try-On, demonstrating successful conversion rate optimization.
- Marianna Naturals achieved a 30% sales increase by implementing a Skin Analysis Service, contributing to enhanced conversion rate optimization.
- Benefit Cosmetics elevated its conversion rate by 113% with the AR Brow Try-On Tool, leading to a significant increase in sales.
Sally Hansen Leveraged AR Virtual Try-On for Nail Color Increased Sales by 120%
Sally Hansen, a major American nail polish brand, saw 300% more shades viewed by consumers after using Perfect Corp.’s AgileHandTM technology. The virtual try-on feature increased customers’ intent to buy by 120% after they could use their mobile device to see how each color looked on their hands in real-time.
The technology moved with their hands and closely mimicked real-life experience, so consumers could try on hundreds of shades in minutes and choose their favorites.
For Sally Hansen, that meant twice as much time spent on its product pages, higher digital engagement, and even more support for its mission to offer salon-quality results with its products for satisfied customers.
Decorté Enhances Engagement and Sales With AI Skincare Diagnostic and Virtual Try-On
With virtual try-on, customers spent 32% more time on the Decorté website browsing its products. The brand also saw an impressive 85% jump in product sales just by implementing this tool on its website.
Along with virtual try-on, Decorté began using Perfect Corp.’s AI Skin Diagnostics technology to give consumers a quick analysis of their skin type and its needs, which allowed them to find the perfect products for them the first time.
By empowering its customers, the company saw increased market penetration for several products, including a 155% boost for its Rouge Lipstick in High Gloss.
tarte Reports 30% Jump in Add-to-Cart Using AR Virtual Try-On
During the pandemic, tarte saw an opportunity to cater to customers at home with virtual try-on. The brand saw 200% more sales when customers used virtual try-on, as well as a triple-digit boost in the time customers spent on its site.
More satisfied customers led to a double-digit decrease in customer service calls related to tarte’s foundation shades. Additionally, because customers could see their shades before they bought the product, virtual try-on led to 30% more people adding products to their carts.
Marianna Naturals Boosts Sales by 30% With Skin Analysis Service
- 300% more website traffic
- 330% boost in dwell time on their website
- 30% more sales
Its customers can now get personalized skincare recommendations from home, and with industry-leading technology on its side, Marianna Naturals positions itself higher in the skincare market. Plus, the brand’s celebrity and influencer customers post their results from their diagnostics tool to show how well the technology works for them.
Benefit Cosmetics Sees 113% Increase in Conversion Rate With Brow AR Try-On Tool
Benefit Cosmetics wanted a natural virtual try-on experience, and that’s what it got with Perfect Corp.’s AR beauty tech. With its realistic Brow Try-On tool, the company saw a 101% increase in time spent on its website and an impressive 113% conversion rate.
When it came time to buy, 20% more customers added products to their carts. Perfect Corp. worked with Benefit Cosmetics to offer them a safer alternative to in-person samplers, allowing consumers the benefit of seeing the product on themselves without the risk.
Enhance Your Conversion Rate Optimization with Perfect Corp.
Perfect Corp.’s virtual try-on solutions have already helped many brands boost sales and engagement.
These trailblazing AI & AR technologies empower customers by offering them choice and certainty with everything from nail colors to skin diagnostics. With its customer-first approach, AR & AI beauty tech brings multiple benefits to brands through an intuitive, fun shopping experience.
Read our “Beauty Tech: The Complete Guide” to unlock powerful ROI secrets.