The 2025 Consumer Electronics Show (CES 2025) showcased the latest developments in tech. Leaders in fields from retail to entertainment to healthcare unveiled new tools, devices, and digital strategies driving consumer tech trends.
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The Rise of Generative AI in Consumer Tech
Generative AI is a growing trend in all areas of consumer tech. Machine learning and AI data analysis have become staples of businesses' operations, strategies, and logistics. Moving into 2025, AI applications are making their way from behind the scenes to customer-facing platforms.
Various speakers and brands exhibiting at CES 2025 spotlighted the ways generative AI is elevating the consumer experience across industries. The beauty and lifestyle industry is adopting AI tools that give consumers a highly customized online shopping experience. Brands can employ everything from personalized emails that draw from past purchasing and browsing data to augmented reality tools for a "virtual try-on" of clothing, accessories, and cosmetics.
AI Assistants Transform the Consumer Experience: Spotlight on PerfectGPT
Perfect Corp. was a standout exhibitor, unveiling its innovative suite of generative AI editing tools for beauty and fashion. These tools demonstrated the power of AI to transform how brands create content and personalize the customer experience.
AI assistants and virtual chat technologies can enhance the consumer experience. These personable — and personalized — chatbots make online exploration and shopping both enjoyable and exciting. In 2025 and beyond, AI-powered assistants are set to transform the way consumers access beauty advice and recommendations.
With Perfect Corp.’s innovative PerfectGPT AI assistant framework, customers receive:
- Personalized beauty advice
- Customized product recommendations
- Real-time conversations, available 24/7
- Accurate virtual try-ons to visualize products before they purchase
- Increased customer confidence in their purchases
The PerfectGPT suite includes multiple tools to elevate the customer experience:
- Beauty: An AI makeup assistant that utilizes natural chat, virtual makeup try-ons, makeup recommendations based on facial attributes, and foundation suggestions tailored to skin tone, along with interactive makeup tutorials and personalized product recommendations.
- Skincare: An AI skincare assistant offering natural chats for addressing specific skin concerns, hyper-precise HD skin scanning, and AI simulations to visualize expected results on their own faces through an AR experience.
Advancements in AR/VR for Immersive Shopping Experiences
Many beauty and fashion consumers are already familiar with augmented reality (AR) tools that allow them to "try on" products. These tools use mobile device cameras to apply cosmetics or clothing to a photo and offer a virtual depiction of how they'll look in real life. The next generation of these tools is taking the virtual try-on to the next level.
Perfect Corp. Chief Growth Officer Wayne Liu participated in an insightful panel discussion at CES 2025 titled “The All Seeing Store”, highlighting the many ways AI and AR technologies are evolving to captivate consumers in new and exciting ways. With the power of generative AI, consumers can access beauty and fashion inspiration via hyper-realistic avatars, visualizations, and more.
AI Sustainability Solutions
Sustainability was on the agenda as fashion and beauty brands spotlighted initiatives aimed at reducing waste and promoting sustainable practices.
Todd Kahn, CEO and brand president at Coach, joined Elyse Winer, chief marketing officer at Gen Phoenix, for a session titled "Revolutionizing Luxury: Sustainability and Innovation in Fashion." The two leaders discussed the need to be responsive to consumers' values and how they've adapted to Gen Z's focus on responsible practices.
Hyper-Personalization With AI-Driven Data Analytics
Data is the driving force behind an AI tool's value. The more information machine learning platforms take in, the more intelligence they can produce. Compiling comprehensive datasets results in AI tools that can offer users unprecedented levels of customization.
CES exhibitor SearchOwl offers users an ad-free platform for consumer-to-consumer skincare recommendations. Brands can work with SearchOwl to acquire the resulting data (fully anonymized) as a vital tool for unbiased consumer opinions.
Providing accurate, personalized recommendations can build brand trust and generate customer loyalty. Next-generation chatbots and AI assistants can enhance personalization and foster a sense of parasocial connection to the brand.
CES 2025 offered new insights into the role of generative AI in the beauty and fashion industries. Machine learning and virtual tools will give consumers a dynamic experience tailored to their personal needs and queries.
Brands can deploy generative AI tools and cutting-edge AI assistants like PerfectGPT to build relationships and increase overall customer satisfaction. To learn more about advanced tools for beauty brands and medspas, contact Perfect Corp. for a free demonstration.
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