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While convenient, online shopping can also have a fair share of challenges. The most obvious one is the lack of knowledge of the accurate appearance and sizing of the preferred product, especially when it comes to clothes and jewelry.
One can, indeed, pick out earrings and necklaces without worrying they would fit, but what about rings and bracelets? Those interested in ordering these jewelry pieces online may get disappointed by the (frequent) lack of accuracy in the manufacturer-provided size charts.
The good thing is that Artificial Intelligence (AI) is now around to help with these issues. An AI wrist sizer for bracelets from Perfect Corp. can streamline online shopping to prevent customer friction and boost purchasing confidence.
Online Shopping for Bracelets: Challenges & Pitfalls
Determining the accurate bracelet sizing when shopping online can be challenging, but a few other factors can make the entire experience even more tedious. Some of the common issues with online bracelet shopping include the following:
Sizing and Fit
As mentioned, online retailers often provide bracelet sizing charts and guidelines that are not 100% accurate. This can make it difficult to gauge the actual fit without trying it on in person.
Bracelet sizes also may vary across brands and styles, and customers must consider the type of bracelet they’re purchasing, as most will require different sizing methods. For example, one can typically size the bangle bracelets by diameter and chain bracelets by length.
Returns and Exchanges
Returning or exchanging a bracelet purchased online can be more complicated than doing so in a physical store. Consumers may encounter challenges with return policies, shipping costs, and the overall process. With high-end jewelry, customers may forgo online shipping altogether to avoid this costly risk.
Style and Design
Choosing a bracelet with the right style and design is subjective and varies from person to person. But while customers can try out the jewelry and decide on its appearance in a physical store, online shopping doesn’t provide this luxury. Customers may have difficulty visualizing how a particular bracelet would look on their wrist from the other side of the screen. They actually may decide not to purchase the product at all but choose to drop out from the sales funnel instead.
Limited Personalized Assistance
Another pitfall of online bracelet shopping is the lack of assistance. Unlike in physical stores where sales associates can provide guidance, online purchases often lack immediate human support. Plus, the personalized touch of in-person associates — which can often lead to sales — gets lost in the process.
Improving Online Bracelet Shopping Experience with AI
Like with many other things lately, AI can help improve the customer experience in the online bracelet retail space. Advanced technology, or more specifically, virtual try-on technology, can be of immense help when it comes to purchasing clothes, makeup, and jewelry. Bracelets are a perfect example.
Virtual try-on technology, like Perfect Corp.’s AI wrist sizer for bracelets, uses artificial intelligence and augmented reality to create a digital representation of the bracelet on the consumer’s wrist. It provides a more realistic and immersive shopping experience, allowing buyers to determine the correct bracelet sizing and see how bracelets will look in person.
All one needs to do to leverage Perfect Corp’s innovative AI technology is to use their camera to capture the wrist. The wrist sizer for bracelets will give customers a look at the fitting and appearance of the desired product with a click of a button. This way, customers can feel confident about their purchases, and retailers can see increased sales and minimized returns.
Perfect Corp.’s virtual try-on capabilities also help online retailers seamlessly integrate this groundbreaking AI tech with their e-commerce platforms.
Key Benefits of Integrating Wrist Sizer for Bracelet Into E-commerce Platforms
The following are some benefits the Augmented Reality (AR) wrist sizer and try-on technology on an e-commerce platform can bring to shoppers and business owners alike.
Accurate Wrist Measurement
With Perfect Corp.’s virtual wrist sizer, consumers can precisely measure their wrist circumference, ensuring they have accurate information to find the right bracelet size. Retailers can also tailor the technology to their product measurements, automatically matching customers with their perfect fits.
Visualization and Try-on
Additionally, the virtual wrist sizer can give a visual representation of how different bracelets would look on the shopper's wrist. Consumers can virtually try on various bracelet styles and designs, enabling them to see how the piece would complement their overall look. This way, the benefits of in-person shopping can move online, eliminating the past guessing games of online bracelet shopping.
Confidence in Purchase
With the help of a virtual wrist sizer, consumers can make more informed decisions when buying bracelets online. By accurately measuring their wrist size and visualizing how the bracelet will look, they can have greater confidence that the chosen bracelet will fit well and suit their preferences.
As buyers are more confident in their purchases, returns and exchanges are likely to decrease. This additionally reduces the higher financial losses of returns that traditionally come with online retail.
Enhanced Convenience
Online shopping for bracelets offers convenience first and foremost, allowing consumers to browse a range of options from the comfort of their homes. The virtual wrist sizer for bracelets adds an extra layer of convenience by eliminating the need to visit a physical store for bracelet sizing purposes. This way, consumers can continue to enjoy shopping without leaving their houses, avoiding the hassles of items not fitting or arriving as expected.
Conclusion
Like all online shopping, buying bracelets online can be a hassle. Without being able to try on products in-store, customers may be dissatisfied with incorrect bracelet sizing when their orders arrive at their doors. Plus, they may forgo online jewelry shopping altogether to avoid these issues. Perfect Corp.’s AR bracelet try-on and sizing technology eliminate these problems, enhancing and personalizing the consumer experience. With Perfect Corp.’s revolutionary technology, shoppers can automatically see how bracelet designs suit their styles and find the perfect fit. They can make informed buying decisions, be confident in their purchases, and be less likely to need to return or exchange their items. By enhancing the overall customer experience with its AR bracelet technology, Perfect Corp. helps e-commerce platforms increase sales, reduce customer churn, and boost their bottom line.
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