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In today's fast-paced world, technology constantly pushes the boundaries of what's possible in every industry. One such innovation has revolutionized the jewelry retail sector — virtual try-on technology (VTO). Imagine a customer being able to mix and match sets of rings, bracelets, and watches on their hand from the comfort of their home before making a purchase. With Perfect Corp.’s latest innovation for jewelry try-on, it’s now a reality.
Read on to explore the growing trend of AR and AI technology in the jewelry retail industry, and the many benefits embracing these technologies brings to companies. This article will also cover how to implement leading retail technology for online or in-person stores with the help of Perfect Corp.
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Embracing Technology in Jewelry Retail
The traditional jewelry shopping experience, characterized by visits to brick-and-mortar stores and the trying on of physical pieces, is being complemented and, in some cases, replaced by virtual alternatives.
More e-commerce brands are embracing AI and AR-powered technologies to boost their brand performance, improve customer satisfaction, and increase conversions. For example, jewelry brands can now integrate useful technologies on their websites to help provide purchase recommendations. Another innovation lets customers try on jewelry from the comfort of their homes, using their device’s camera and augmented reality (AR) technology to display the product on their body virtually.
Perfect Corp.'s virtual try-on technology for jewelry and watches is at the forefront of this digital transformation. The cutting-edge technology seamlessly integrates with e-commerce platforms to provide this revolutionary solution for customers. As AI and AR technology continue to become more powerful, these technologies will become the norm in jewelry and other retail industries.
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The Power of Virtual Try-On
Virtual try-on technology is fun for consumers and offers powerful solutions to both customers and business owners. Virtual try-on technology allows consumers to interact with jewelry pieces in a virtual environment, eliminating the need to visit a physical store and try on multiple items. This significantly enhances the shopping experience, letting customers try on products from the comfort of their homes before they buy.
With the ability to see how various bracelets, necklaces, earrings, and rings from a product page will look on their bodies, consumers can have more purchase confidence. They might also find certain products that they wouldn’t normally gravitate to look better than they could have imagined. Additionally, having this personalized experience helps customers feel connected with brands by receiving solutions for their unique needs.
Latest Innovation: Stacking Ring, Bracelet, and Watch Set Virtual Try-On Technology
Perfect Corp.’s AI-powered jewelry try-on technology now features the ability to virtually stack rings, bracelets, and watches. This is a valuable tool for catering to mixed and stacked jewelry trends. Now, customers can try different products simultaneously to see how they go together. Users can also effortlessly switch rings between their index, middle, and ring fingers and between wrists for watch try-ons.
Our personalized VTO experience lets users experiment with various jewelry combinations, sizes, and styles, enabling them to find the perfect set that suits their individual preferences. This unique technology integrates with each product page, helping businesses showcase their e-commerce products as thoroughly as possible.
Users can simply click “Try on” with each product, color, and size to see a live 3D rendering of the pieces of jewelry on them. The products move as they do, helping them view the pieces from every angle.
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Benefits for Jewelry Retailers
Utilizing AI-powered virtual try-on technology brings many benefits to jewelry retailers. One of the main benefits of this technology is enhanced customer engagement.
Virtual try-on is still a new and innovative tool, so customers are drawn to trying this unique shopping experience. As visitors have fun with these tools, they are more likely to explore a broader range of products. This helps businesses stand out amongst competitors for providing this enjoyable, individually tailored experience.
Another significant benefit of AI tech for jewelry retailers is reduced return rates. In 2022, U.S. consumers returned 16.5% of merchandise, resulting in $816 billion in lost revenue for retailers. Product returns are one of the largest costs for retailers, with shipping and restocking costs adding up exponentially.
With VTO technology, customers can get a better sense of what products will look like on them. This means they are more likely to be satisfied with their purchases and less likely to return them.
Harness the Power of Virtual Try On for Jewelry With Perfect Corp.
Perfect Corp.'s virtual jewelry try-on and stacking technology is a game-changer in the world of jewelry retail. It offers consumers an immersive and personalized shopping experience, allowing them to confidently select the perfect sets of rings, bracelets, and watches.
This technology offers many benefits to in-person and online retailers worldwide. VTO helps consumers make informed decisions and confident purchases, leading to increased satisfaction and reduced returns. AI technology is something to be embraced by both retailers and consumers, bringing personalized benefits to all.
Perfect Corp. is the leader in the virtual try-on revolution, helping brands build connections and loyalty with their customers. Learn more about how Perfect Corp. brings tailored solutions to jewelry, beauty, and makeup brands using the power of AI and AR.
Get expert advice from Perfect Corp. and be part of the beauty tech trend. Contact us for details on beauty tech solutions trusted by 600+ brands globally.
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