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Beauty companies specializing in hair usually offer a wide variety of products based on customers' specific needs. But how will the brand know its customers’ needs without meeting with each one individually?
Understanding a person’s hair type is critical for maintaining healthy and beautiful locks, but it goes beyond this for companies trying to connect with consumers. If people don’t know their hair type, they can easily purchase the wrong product.
In turn, consumers lose trust in a brand and won’t try another product — even though it’s not the brand’s fault. This is a serious concern for companies that rely on both in-person and online sales.
Historically, businesses have relied on a hair type quiz to help their potential customers understand their locks. These simple question forms have long been the go-to method for determining all kinds of hair characteristics, but they rarely work well.
Today, advancements in technology have provided a new alternative to traditional hair quizzes. Many beauty brands are using Perfect Corp.'s AI Hair Type Analysis. Customers — and the brands that benefit from their purchases — appreciate this vastly improved system.
Traditional Hair Type Quizzes
Traditional hair type quizzes date back decades, starting with fashion magazines like Cosmopolitan, Vogue, and Elle. This popular mass-market communication tool grew dramatically in the middle of the last century when cosmetics and hair products became more commonplace globally.
This type of hair analysis continues to be widely used — but with clear limitations. The main problem is that many people don't understand different hair types. For example, they may think their hair is " just curly" when, in fact, there are many different kinds of curls that require different products. Another example is when one customer’s definition of dry varies widely from another’s.
When companies rely on the subjective assessments and generalizations that are inherent in hair-type quizzes, they risk inaccurate results. Consumers won’t truly know what kind of hair they have and may feel like they’ve wasted their time. Moreover, traditional hair quizzes' generalized results typically result in poor product recommendations. Companies lose the opportunity to address specific needs and win consumer loyalty.
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The Emergence of AI Hair Type Analysis
Modern hair beauty companies are now partnering with Perfect Corp., which recently introduced the powerful AI Hair Type Analysis tool. This online tool can be used in person with customers or as part of the online retail experience to match people with a personalized offering.
The AI Hair Type Analysis is a unique alternative to a simple quiz for a much more effective hair analysis test. The platform is compatible with any device with a camera, making it easily accessible for beauty brands and their customers.
A consumer will take or upload a photo of their natural hair. The platform will then use artificial intelligence (AI) to determine the texture, thickness, and curl pattern of the hair that extends below the ears.
It can analyze up to nine ranges of hair, with 10 distinct curl patterns and shapes from straight to extremely coily. It also allows for multi-texture hair results so that customers can gain a more in-depth understanding of their hair.
Companies can use this information to provide targeted and nuanced product recommendations. Best of all, it takes just seconds to produce this valuable information that customers will appreciate.
The benefits of the AI Hair Type Analysis compared to traditional hair type quizzes are many, including:
- Improved accuracy: The precise results will assess even the most complex hair characteristics.
- Personalized results: Recommendations are tailored to consumers’ specific needs rather than generalized statements.
- Time-efficiency: Instant results save time over lengthy quizzes or consultations.
- Highly informative: Customers will enjoy learning more about themselves, creating positive feelings associated with the brand.
- Innovative: For hair care brands looking to position themselves well in the competitive marketplace, it’s always smart to integrate new innovations. Customers want to use AI technology to improve their beauty routines.
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Integrate AI Innovations Into the Business Plan
Omnichannel support is another key benefit of working with Perfect Corp.’s AI Hair Type Analysis. Businesses can integrate the high-tech system without concern that the platform will frustrate customers. Instead, Perfect Corp. provides a hassle-free and personalized experience that benefits both companies and their customers.
Regardless of the current web module or software development kit, hair care brands can install and enjoy the benefits of this upgraded hair type analysis. There is no need for an old-fashioned and less effective hair type quiz for customers. Modern businesses use AI to outpace the competition and increase their sales.
To try the AI Hair Type Analysis platform, contact Perfect Corp. to schedule a demonstration. This can help ensure device and browser compatibility and help decision-makers see how effective AI takes businesses to the next level.
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FAQs
1. How accurate is AI Hair Type Analysis?
Perfect Corp.’s AI Hair Type Analysis is much more effective than generalized hair type quizzes because it relies on machine learning technology rather than a customer's subjective guesses. Most quizzes only allow for a few answers, but this hair analysis offers 10 different hair type patterns. For example, the quiz-taker's locks may be kinky soft, tight curls, or thick wavy. Most customers won’t understand the difference between these, so they can’t always accurately answer questions about their hair. As a result, a traditional quiz will never be able to offer the same level of clear classifications as artificial intelligence can.
2. Can AI hair analysis recommend specific hair care products?
Yes. Once the hair analysis is complete — a process that takes just seconds — brands can offer specific recommendations based on their unique product line. Not only will the recommendations be better than suggestions based on the estimated results of traditional quizzes, but customers will also have more trust in the process. This naturally leads to better sales.
3. Is AI hair analysis suitable for all hair types?
Perfect Corp.’s new AI hair analysis platform accurately analyzes every type of hair. Customers upload a photo or take one directly using any device with a camera, and the program instantly determines the hair type classification. It can also be used as part of an in-store consultation. It works for everyone's hair, provided it hangs below the ears.
Many hair care brands rely on the effectiveness of this AI technology, which is part of a suite of programs that integrate this modern analysis. For example, Perfect Corp. also offers an AI Hair Style Changer. Customers can try out different hairstyles using their personal photos. Simply put, it’s a virtual haircut.
With these different tools, brands can help customers get their best look with the right style and the best products for their hair types. Plus, by integrating state-of-the-art tools, companies can get customers excited to learn more about themselves and find products that are perfect for them — no matter their hair type.
Get expert advice from Perfect Corp. and get ahead of the beauty tech trends. Contact us for details on beauty tech solutions trusted by over 600 brands globally.
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