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What is Brand Awareness?
Building brand awareness has always been a top priority for brands. Brand awareness refers to the degree to which consumers can recognize or recall a brand. It measures how familiar a target audience is with a brand's name, logo, products, or services. Below are the latest results for brand awareness in 2024. High brand awareness indicates that people are more likely to consider the brand when making a purchasing decision. It is a key factor in building trust and loyalty with customers.
Key takeaways:
- Why is brand awareness important?
- How AI Improves Brand Awareness?
- What can Perfect Corp. help for you with virtual try on?
The Brand Awareness Results in 2024
All top 8 brands use virtual try-on tools for their makeup products
Why Brand Awareness Matters?
Brand awareness serves as the foundation of any successful marketing strategy. For cosmetics brands, it’s not just about name recognition; it’s about standing out in a crowded market. Below are few cases that Brand Awareness matters:
Fenty Beauty by Rihanna
- The Impact: When Rihanna launched Fenty Beauty, the brand gained instant recognition due to her celebrity status and strong personal brand.
- Why Brand Awareness Matters:
Leveraged Rihanna’s influence to build trust and recognition, so brands’ immediately known by makeup lovers.
Highlighted a unique selling point (diverse shades) that resonated with a broad audience, turning awareness into massive sales.
Glossier
- The Impact: Glossier began as a blog, “Into the Gloss,” sharing beauty tips. It used insights from its readers to create minimalist, user-friendly products, growing largely through social media.
- Why Brand Awareness Matters:
Word-of-mouth and Instagram strategies made Glossier a viral sensation.
Relied on loyal customers sharing their experiences, proving that awareness drives community-driven growth.
M.A.C Cosmetics
- The Impact: MAC has remained a powerhouse in the makeup industry through launching impressive makeup events including Digital Launch Parties and Virtual Sampling Experiences.
- Why Brand Awareness Matters: Collaborations create buzz, reaching new audiences and keeping MAC relevant.
CTA: Host Your Next Buzzy Makeup Event with AI
How AI Improves Brand Awareness
AI technology enables cosmetics brands to engage audiences in highly creative and personalized ways. Here are five standout ways companies are using AI to improve brand awareness in 2024.
Create Engaging Virtual Experiences
AI-powered virtual try-ons offer a game-changing way for customers to interact with products. shoppers can experiment with eyebrow, eyeshadows, lipsticks, and blush—all from the comfort of their homes. This lifelike makeup simulator replicates the real-world application of cosmetics, making it easy for customers to find shades and styles they love before committing to a purchase.
Enable Social Sharing Features
AI tools enhance experiences beyond just trying on makeup—they foster social connections too. Virtual try-on platforms often come with in-app sharing options, allowing users to post their favorite looks on social media. When customers share their virtual results, they organically promote your brand to their followers. These authentic endorsements create a ripple effect, expanding your reach and increasing brand visibility within personal networks.
Offer Personalized Makeup Recommendations
AI-powered algorithms analyze data like skin tone, face shape, and beauty preferences to offer tailored product recommendations. For example, someone with warm undertones might receive suggestions for peachy blushes or bronze highlighters, while those with cooler undertones might see plumier options. Personalization builds trust in your brand and fosters a sense of care. It makes customers feel understood, which increases their likelihood of engaging with your products. For example, M·A·C Sees 200% Boost in Customer Engagement with Digital Tools and Benefit Cosmetics Consumers spend more than twice as much time on site when engaging with P.A.T.
Incorporate Limited-Edition Virtual Try-Ons
Exclusivity is a powerful tool for building excitement around your brand. Limited-edition virtual try-ons allow customers to explore new looks or seasonal collections before they're widely available. Cosmetics brands can use AI to launch virtual sneak peeks of products during events like holiday promotions or celebrity collaborations. This generates conversation, increases engagement, and leaves customers eager to see what your brand will release next.
Highlight Diverse Beauty and Inclusivity
AI-driven tools empower brands to celebrate inclusivity and diversity. By offering a wide range of customizable options, you can ensure representation for various skin tones, facial features, and makeup preferences.
Why Perfect Corp. Can Help You Achieve Higher Brand Awareness
Perfect Corp. is a global leader in AI technologies for beauty brands. Trusted by industry giants like Estée Lauder, e.l.f and AVON, their cutting-edge solutions are helping companies achieve unparalleled brand awareness. Here’s how they do it.
Precise and Lifelike Virtual Makeup Application
Perfect Corp.’s patented AgileFace® tracking delivers one of the most lifelike virtual try-on experiences available. Whether it's foundation or eyeliner, customers can see how products look on their unique skin tone and face shape with unmatched accuracy.
Trusted by Top-Tier Beauty Brands
Some of the biggest names in the industry rely on Perfect Corp. to drive awareness and engagement. Their AI technology is helping brands like Estée Lauder and M.A.C consistently rank in the top 10 most recognized beauty brands in the U.S. By collaborating with Perfect Corp., cosmetics enterprises can leverage the same trusted tools that industry leaders use to captivate their audiences.
Seamless Online Makeover Experiences
The perfect makeover is only a click away. Perfect Corp. offers an advanced makeup simulator that allows customers to explore endless blush textures, lipstick shades, and brow shapes—all without leaving their homes.
Such seamless online experiences not only delight users but also make your brand synonymous with innovation in the beauty space.
Build Brand Awareness with AI Virtual try on
Brand awareness is critical for cosmetics brands looking to stand out in a competitive market. With AI-powered tools, you can create engaging experiences, foster community, and showcase the diversity that modern audiences crave.
If you’re ready to take your brand to the next level, explore how Perfect Corp. can help you deliver cutting-edge virtual experiences that captivate your audience and drive results.
Start creating unforgettable customer interactions today. Your brand’s awareness will thank you.
