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Virtual try-on and AI tools are reshaping how brands interact with their customers, offering exciting, innovative experiences that enhance shopping in ways previously unimagined. In fact, 70% of U.S. consumers have said they are interested in using AI for beauty recommendations.
However, once businesses have launched these technologies, the real work begins: How to effectively promote them to engage customers and keep them coming back for more.
This article will explore how brands can effectively promote their virtual try-on and AI tools after launch.
The Power of Virtual Try-On and AI Tools
These groundbreaking virtual makeup try-on tools like the ones offered by Perfect Corp. allow customers to virtually try on products — such as accessories or cosmetics — before purchasing them. This leads to a personalized shopping experience, building customer confidence and increasing satisfaction.
For brands, AI-powered virtual try-on tools can offer recommendations and streamline the shopping process, making it more efficient and enjoyable. Even better, these tools can lead to higher sales. For instance, by implementing Perfect Corp.'s AI-lead technology, Avon saw a 33% increase in average order value.
The benefits are clear. But how can beauty businesses promote these tools and technologies to their consumers?
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Leveraging Social Media
Social media is a powerful tool for promoting new technologies, with nearly 5 billion users worldwide. Here, beauty brands can create engaging content to show off their virtual try-on and AI tools.
Two of the most popular forms of content include makeup tutorials and before-and-after moments. Makeup tutorials can showcase virtual try-on tools, explaining features, AI technology, or guiding looks. On the other hand, before-and-after photos can reflect the impact of the tool and further emphasize its benefits.
Influencers can also play a key role in amplifying the message and demonstrating how these technologies can enhance the shopping experience. This is especially true for influencers who have a loyal following online. Featuring them helps build rapport and trust with consumers and allows for plenty of further content ideas.
Amplify Engagement During Seasonal Moments
Many consumers search for new beauty looks or style inspiration ahead of coming seasons such as holidays, summer, and fall. For example, many shoppers may look for the perfect piece of jewelry to complement a holiday-themed outfit for Christmas. This is the ideal opportunity to promote a virtual jewelry try-on tool, allowing them to see how a potential necklace, bracelet, or earrings complements their outfit.
Businesses can capitalize on consumers searching for inspiration by making virtual try-on tools easily accessible on their websites, such as their homepage.
For example, they can place an eye-catching banner at the top of their homepage with a clear call to action (CTA) like "Try Our AI Makeup Artist." Other ideas could be to feature fun quizzes allowing users to see a recommended makeup style based on their preferences and a link to try the AI tool afterward.
Lastly, beauty brands can create blogs highlighting seasonal keywords that drive organic traffic around these moments. Brands can discover the most impactful keywords by performing keyword research through search engine optimization (SEO) tools like Google Keyword Planner.
Explore more essential insights on how SEO can boost your online store.
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Collaborations and Partnerships
By partnering with complementary brands or personalities, beauty organizations can expand their reach and tap into new audiences.
These partnerships can take many forms, including:
- Makeup Artist Collaborations: Co-hosted masterclasses with makeup artists can showcase diverse techniques, catering to a broader audience skill range.
- Contests and Giveaways: Co-branded contests or giveaways with exciting prizes encourage audience participation and increase brand awareness for both parties.
- Limited Edition Co-branded Products: Limited-edition, co-branded product lines create exclusivity, driving excitement and sales for both brands. These can include co-created palettes, skincare kits, or targeted toolsets.
User-Generated Content
Encouraging customers to share their virtual try-on experiences is a powerful marketing tool.
For example, businesses can create branded hashtags and run contests to inspire customers to share photos and videos using the new tools. This makes it easy for users to find each other's content, build brand awareness, and create a sense of community.
Secondly, user-generated content is an impactful way to promote virtual try-on technology. For example, companies using a virtual watch try-on tool can encourage customers to use the tool to find the perfect watch for their style. The brand could ask users to share photos or videos of themselves virtually trying on different watches and tagging their friends to see how they look.
This not only promotes the virtual try-on tool but also showcases the variety of watches offered by the brand.
Email Marketing Campaigns
Email is an excellent way to communicate with existing customers and keep them informed about new technologies. It also offers key opportunities to give exclusive promotions or early access to customers on an email list.
A key strategy for email campaign success is for brands to send targeted emails. Brands can achieve this by segmenting their email list to a specific group of subscribers. In fact, businesses that segment their email list can see a 760% in revenue from doing so.
One idea is to send targeted emails to individuals who have demonstrated interest in virtual-try-on or AI tools by trying them out online. Brands can create an email campaign that further highlights the benefits of these tools and emphasizes their ease of use, motivating customers to make a purchase.
Providing In-Depth Tutorials and Demos
Creating tutorials and demos can help customers further understand how to use virtual try-on and AI tools effectively. Moreover, it can help customers overcome hesitations, instead instilling in them a sense of confidence.
For example, Perfect Corp. offers an AI skin analysis tool to help customers discover skin care products suited to address their unique skincare needs, such as wrinkles, blemishes, or acne spots. Brands that offer this tool can create a step-by-step guide or video that shows users how to leverage it for their own personal use. This can help increase customer confidence and adoption.
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Analyzing Data and Adjusting Strategies
Brands need to monitor how customers engage with virtual try-on and AI tools, collecting data on usage patterns and feedback. Otherwise, it's impossible to know whether these tools are effective.
A step-by-step approach can include:
- Identifying Key Metrics: Track customer engagement by setting key performance indicators of customer engagement, such as tool usage rate, time spent on the tool, and conversion rate.
- Leveraging Data Analytics Tools: Website platforms and marketing automation tools often offer built-in data analysis features that help rack key metrics and generate reports that provide valuable insights into customer behavior.
- Collect Customer Feedback: Getting direct customer feedback is a straightforward way of knowing what's effective or not. Businesses can make use of surveys or polls to better understand user pain points or challenges.
This data can guide adjustments to strategies. For instance, brands might refine marketing campaigns to better target audiences most likely to benefit from the tools. They could also identify areas for improvement with the technology, focusing on features or functionalities that customers have expressed a need for.
Get Started Promoting Virtual Try-On & AI Tools
Virtual try-on and AI tools are shaping the present and future of shopping. They allow shoppers to enjoy an immersive experience with their makeup and accessory purchasing.
For beauty brands, this can also mean more satisfied customers, a streamlined shopping process, and increased revenue. By implementing the promotion strategies in this article, brands can show the true potential of these technologies, driving their businesses forward.
Ready to see the true potential of AI technology in amplifying beauty businesses? Contact Perfect Corp. today to learn more and schedule a demo.
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