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The recent emergence of clean beauty brands around the world has been nothing short of remarkable. In an era dedicated to sustainability, these new brands prioritize natural and renewable ingredients, with the ultimate aim of creating products that are both environmentally safe and healthier for consumers.
However, with so many clean beauty brands now vying for the attention of consumers, how can they reach a wider audience, increase engagement rates, and even boost sales?
There's no denying that clean beauty brands have taken the beauty industry by storm. According to the most recent CivicScience poll data, the interest in clean beauty is growing rapidly; compared to 2021, study participants expressed a 30% increase in enthusiasm.
However, as the beauty industry continues to shift towards online sales, clean beauty brands are faced with a new challenge: how to provide customers with an immersive and engaging shopping experience online. This is where virtual try-on solutions come in. Virtual try-on solutions provide an ideal solution: they enable customers to digitally test various products, helping to boost sales and set themselves apart from their competitors.
How Can Virtual Try On Solutions Help Clean Beauty Brands?
Clean beauty brands prioritize using natural and sustainable ingredients, in order to create products that are both safe for the environment and healthier for consumers. These brands often exclude certain ingredients such as parabens, phthalates, artificial fragrances and colors, sulfate detergents, triclosan and particular petrochemicals from their formulas.
On the consumer side, they are more mindful of the effects of using beauty products and how products affect their health as well as the environment nowaday. As such, many clean beauty brands have been gaining popularity. These products are not only kinder to the body, but also do not compromise on performance and quality. Brands need to demonstrate that they are committed to providing sustainable options without compromising on performance in order to win over customers' trust.
1. Visualize the Makeup Effects
Virtual try-on solutions are interactive and dynamic, providing customers with a realistic experience. Perfect Corp.'s Makeup Try On technology is also incredibly intuitive: With ease, users can activate the camera of their mobile devices and view the selected products right on-screen.
2. Reduce Physical Product Samples
Virtual try-on reduces the need for physical product samples, which can be wasteful and costly for brands. By allowing customers to try on makeup virtually, brands can reduce their carbon footprint by minimizing the need for shipping and producing physical samples.
3. Reduce Product Returns
Virtual try-on can help reduce product returns. Returns not only lead to additional waste but can also be costly for brands. By giving customers a more accurate representation of how a product will look on a customer, virtual try-on can help reduce the number of returns and associated waste.
Overall, virtual try-on solutions can help beauty brands become more sustainable by reducing waste, minimizing returns, and integrating with other sustainable initiatives. By embracing virtual try-on technology, brands can demonstrate their commitment to sustainability while enhancing the customer experience.
Meet Your Budget Needs - AI Makeup Virtual Try On Solution Starting from $399
As clean beauty brands continue to rise in popularity, there are many questions being asked about AI technology and its costs. With AI being at the forefront of innovation in this field, it has become increasingly important to understand the overhead costs associated with using it. Fortunately, AI technology is surprisingly cost-efficient when compared with traditional processes like manual data entry, which often require large labor forces to complete projects on time and on budget.
Additionally, companies are able to use analytics derived from AI-generated data to create more efficient products that save users both time and money. In short, AI technology is not necessarily expensive – far from it. It can add huge value for businesses and end users alike, making it well worth the investment for clean beauty brands across the globe.
Perfect Corp’s Virtual Try-On Solution
Perfect Corp's makeup online service is the perfect solution for clean beauty brands who are looking to boost sales and create a stronger connection with their customers, but have a limited budget.
This technology can be used for a variety of products including makeup, skincare, haircare and more. It is also beneficial for both customers and clean beauty brands alike. Not only does it give customers a better idea of what they are purchasing, but it also enables brands to create a stronger connection with their customers. This is especially important for clean beauty brands, as they are often focused on creating an engaging and transparent customer experience.
Product Categories & Features
Our makeup virtual try on online services supports up to 7 product categories from the foundation, lip color, mascara, blush, eyelashes, eyeliner and eyeshadow.
For each category, we strive to provide customers with a best-in-class makeup try-on experience:
- Foundation - Provide online shoppers with an effortless experience of "trying on" their foundation, allowing them to choose between a variety of coverage levels and shades.
- Lip color - Our lip color try on technology allows users to try on lip colors with all shades of colors and 4 different textures (Satin, Matte, Shimmer & Sheer).
- Mascara - Aside from adjustable colors, and shades, we provide 40+ mascara patterns to choose from.
- Blush - Supports 40+ blush patterns, with various shades and color intensity.
- Eyelashes - Supports 40+ different eyelash patterns.
- Eyeliner - Supports 70+ eyeliner styles, with various shades and color intensity.
- Eyeshadow - 140+ palettes that are designed to enhance your virtual try-on experience and is able to create fabulous multi-color eyeshadow looks.
Learn more about our Makeup Virtual Try On Online Services >
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Strengthen Clean Beauty Brand Image With Virtual Try On Solutions
For clean beauty brands, virtual try-on solutions can be particularly useful as they allow customers to experiment with products in a low-risk, low-waste environment. Also they can be an invaluable tool for clean beauty brands to strengthen their brand image. Many clean beauty brands prioritize sustainability and minimizing waste, so virtual try-on solutions can help customers make more informed purchasing decisions.
Overall, virtual try-on solutions offer an ideal solution for clean beauty brands looking to boost sales, reduce their carbon footprint, and create a more engaging customer experience. By integrating this technology into their existing marketing strategies, these brands can demonstrate their commitment to sustainability and create a more connected relationship with their customers.
Virtual try-on solutions offer an ideal solution for clean beauty brands looking to boost sales, reduce their carbon footprint, and create a more engaging customer experience. By leveraging this technology in their marketing strategies, brands can demonstrate their commitment to sustainability while also providing customers with a better understanding of how products will look before they make the purchase. Whether you’re selling makeup online or running a brick-and-mortar store, integrating virtual try-on into your strategy could be beneficial in driving more visitors and converting casual visits into sales.
FAQs
What is clean beauty?
Clean beauty refers to skincare, haircare, and cosmetic products made with natural, non-toxic, and sustainable ingredients that are safe for both human health and the environment. Clean beauty brands often avoid using certain harmful chemicals such as parabens, sulfates, phthalates, and synthetic fragrances, and focus on using eco-friendly and ethically-sourced ingredients.
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Is clean beauty better for the environment?
Clean beauty products are generally formulated with natural and sustainable ingredients, which can be better for the environment compared to products containing synthetic and potentially harmful chemicals. Also, some clean beauty brands tend to leverage the power of virtual try on technology to demonstrate their commitment to sustainability while also providing customers with a better understanding of how products will look on them before they make the purchase.
Get expert advice from Perfect Corp. and be part of the beauty tech trend. Contact us for details on beauty tech solutions trusted by 600+ brands globally.
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