Top Trends for Lipstick Try On
Our Data Source
As beauty and fashion trends evolve around the world, one of the best ways for brands to stay up to date on trends and consumer preferences is to leverage data insights.
▲Through virtual makeover try-on, brands can understand customers' preferences by collecting data.
Perfect Corp.’s YouCam suite of apps currently has over 1 Billion downloads globally and features thousands of AR-powered beauty and fashion filters for consumers to try on virtually, including makeup filters, lipstick filters, eye color filters, hair color filters, and even beard filters.
With such an engaged and massive user base, the YouCam suite of apps provides a wealth of information on trending lip makeup, eye makeup, hair trends, and much more.
▲ YouCam suite of apps contains virtual makeup filters, lipstick filters, eye color filters, hair color filters, and more
Marketing Strategies for Cosmetic Companies
In celebration of National Lipstick Day 2022, Perfect Corp. has analyzed virtual try-on data sourced from YouCam apps to bring you the top trending lip color shades around the world.
Read on to discover the top lip color shades that are trending with beauty consumers. Brands can use these insights to fine-tune their marketing strategies and bring customers the products they’re searching for in 2022.
For example, brands can increase the visibilities of these lipsticks, or sell them in different bundles to increase the overall sales, even further, inviting KOLs to try on the most popular shades, etc.
Top 5 Lipstick Try-On Shades Globally
When it comes to the most popular shades, the bright pink tones Cranberry Pink, Wild Strawberry, and Petal Pink emerged on top as some of the most tried-on shades globally.
The rich, classic red tones Terracotta Red and Red Ribbon also received places in the top 5 as consumers embraced lip color and makeup routines once again.
Market Strategies for National Lipstick Day 2022
Nowadays, consumers are used to looking for deals or discounts around the period of national lipstick day. Lots of cosmetic brands use this chance to boost their sales. Let's see what marketing campaigns brands did:
- Buy X get X free on national lipstick day!
- Offering discounts and extending the deals.
- Bundle with other makeup products.
- Offering FREE lipsticks on selected shades.
- Mix-and-Match different items to get a discount.
National Lipstick Day 2022 might be already a past, but the upcoming holiday season is just around the corner, for example, Halloween, Thanksgiving, or even Christmas. Request here for our trending report on other makeup items, or contact us for a FREE demo of a virtual makeover.
National Lipstick Day FAQs:
1. What day is National lipstick Day?
National Lipstick Day is every July 29. Many brands are using this chance to promote lipsticks and other cosmetic products.
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