As beauty and fashion trends evolve around the world, one of the best ways for brands to stay up to date on trends and consumer preferences is to leverage data insights. Perfect Corp.’s YouCam suite of apps currently has over 1 Billion downloads globally, and features thousands of AR-powered beauty and fashion filters for consumers to try-on virtually. With such an engaged and massive user base, the YouCam suite of apps provides a wealth of information on trending lip makeup, eye makeup, hair trends and much more.
In celebration of National Lipstick Day 2022, Perfect Corp. has analyzed virtual try-on data sourced from YouCam apps to bring you the top trending lip color shades around the world.
Read on to discover the top lip color shades that are trending with beauty consumers. Brands can use these insights to fine-tune their marketing strategies and bring customers the products they’re searching for in 2022.
When it comes to the most popular shades, the bright pink tones Cranberry Pink, Wild Strawberry and Petal Pink emerged on top as some of the most tried-on shades globally.
The rich, classic red tones Terracotta Red and Red Ribbon also received places in the top 5 as consumers embraced lip color and makeup routines once again.
Get expert advice from Perfect Corp. and be part of the beauty tech trend. Contact us for details on beauty tech solutions trusted by 400+ brands globally.Read our “Beauty Tech: The Complete Guide 2022” to unlock powerful ROI secrets.