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With AI, AR, and growing demand for personalized, interactive, and community-focused shopping, Shopify beauty brands must evolve. This guide outlines five strategies to elevate your store, which are: Real-time filtering, UGC, Virtual try-ons, Influencer partnerships, and Subscriptions loyalty programs.
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Top 5 Strategies to Drive Growth on Shopify in 2025
By implementing these five strategies, your brand can drive smarter sales and deliver exceptional, personalized shopping experiences at scale.
Leverage Real-Time Filtering for Highly Relevant Results
Real-time filtering lets shoppers instantly narrow down options based on preferences like skin tone, desired finish (matte, dewy, glossy) etc., making the shopping experience faster and more personalized.
Tools like Glossier’s “Shade Finder Quiz” or Fenty Beauty’s AR-powered shade-matching system are excellent examples. By implementing similar interactive filters, you can improve user satisfaction and conversion rates.
Enhance Trust Through User-Generated Content
Social proof is one of the strongest motivators for beauty shoppers. Roughly 92% of consumers read reviews before purchasing new beauty products. It not only boosts conversion rates but also highlights real-life use cases that potential customers can relate to—building trust in the process.
Here’s how to make the most out of UGC:
- Encourage customers to share selfies using your makeup virtual try-on with branded hashtags.
- Integrate Instagram feeds showcasing UGC on your product detail pages.
- Use before-and-after images to highlight real results.
For example, MCoBeauty builds trust by showcasing customer video testimonials on product pages. You can do the same by launching a campaign that invites users to share photos with your products for a chance to win discounts—driving both authenticity and engagement.
Bring the Magic of the Beauty Counter Online
Physical beauty retailers have long excelled at in-store trials and consultations—but cosmetic virtual try-on (VTO) tools now bring that experience online. Emerging beauty brands can start with one product line, such as lipsticks or foundations, and expand based on customer feedback and data.
Collaborate with Influencers to Build Authenticity
Influencers continue to dominate the beauty space, but authenticity wins over flashy campaigns. Here’s how to execute flawless influencer collaborations:
- Partner with both micro (10k–50k followers) and macro influencers, depending on your campaign goals.
- Launch shoppable, influencer-led virtual try-ons on your product pages.
- Embed influencer “looks” directly onto your collection pages or blogs.
To implement this, you can Invite influencers to create custom bundles or limited-edition products exclusively for your Shopify store. This creates excitement and encourages fans to shop directly from your website.
Turn One-Time Buyers Into Life-Long Customers
Subscriptions and loyalty programs are tried-and-true methods to encourage repeat sales. Here’s how to take it further in the competitive beauty market:
- Offer subscribe-and-save discounts for consumable products, such as mascara or skincare essentials.
- Introduce tiered loyalty programs with enticing perks like free birthday gifts.
- Personalize your emails based on customer buying behavior, recommending products they’re likely to love next.
For example, Pixi Beauty’s loyalty program rewards top-tier users with bonus points for reviews and social media shares. Their routine builder quiz encourages users to shop for complementary products they might’ve overlooked.
Case Study: Fenty Beauty’s AR-Powered Shopping
Fenty Beauty has redefined beauty retail by blending makeup virtual try-on, powered by Perfect Corp’s makeup solution to elevate the shopping experience through:
- AR Shade Matching: Their makeup virtual try-on feature lets customers find their perfect foundation shade effortlessly.
- Inclusive Product Filters: With options tailored to hundreds of skin tones, Fenty’s eCommerce platform breaks boundaries.
- Omnichannel Synergy: Customers who try shades in-store can seamlessly shop their matches online.
The virtual try-on experience has been key to Fenty’s success, with its Perfect Corp-powered solution delivering seamless, inclusive, and personalized shopping at scale—helping the brand become a global leader in beauty.
How to Apply These Strategies to Your Store Today
Success on Shopify in 2025 will belong to beauty brands that prioritize personalization, interactivity, and community building. But you don’t need to overhaul your store all at once. Start small:
Boost Engagement with Makeup Virtual Try-on
Launch a single product page with makeup virtual try-on or real-time filters.
Launch a Branded Hashtag to Spark UGC
Create a branded hashtag to encourage UGC and build your content library.
Micro influencer collaboration
Collaborate with one influencer to promote a limited-time offer.
With the right combination of technology and storytelling, your Shopify store can become a hub for beauty lovers, turning visitors into devoted buyers.
