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Beauty & Fashion Customer Technology in 2024 - Get Ahead of the Curve!
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Beauty & Fashion Customer Technology in 2024 - Get Ahead of the Curve!

Sep 30, 2022 · 3 minutes read
Beauty & Fashion Customer Technology in 2023 - Get Ahead of the Curve!

It's hard to believe that it's only been a little over a decade since the iPhone first hit the market. It seems like customer technology has evolved so much in such a short period of time. In this blog post, we will take a look at some of the technologies that customers will be using in 2024. We'll explore how artificial intelligence and augmented reality are changing customer interactions, and we'll discuss some of the challenges and opportunities that these technologies present. Stay tuned for an exciting glimpse into the future of customer technology!

Customer Technology in the Beauty and Fashion Industries 

The beauty and fashion industries are no strangers to the rapid pace of change that customer technology has brought. In fact, they have been at the forefront of many technological advances in recent years, from 3D printing to augmented reality.

According to Forbes, consumer technology is a broad category of products and services that cater to helping us solve problems or just have better experiences in our day-to-day lives.

Customer Technology

CES 2023 is an upcoming highly anticipated event and the consumer technology industry is expecting to be blown away by what will be showcased. Samsung, Sony, and Displace are set to present the latest consumer tech products, including TVs with screens larger than 100 inches using MicroLED technology, the world’s first fully wireless OLED TV from Displace, cutting-edge wearables and smart home gadgets. It’s sure to be an exciting event filled with global giants showcasing their technological prowess.

CES 2023 is coming

As we look ahead to 2024, it is clear that customer technology will continue to shape how customers interact with these industries. AI-driven personalization and virtual try-on technologies are just some of the trends that will be shaping consumer behavior in this space. With so much potential for transformation, companies need to stay ahead of the curve if they want to remain competitive and successful in this ever-evolving market.

How AI and AR are Changing Customer Interactions

With the rapid pace of change in customer technology, it can be hard for companies to keep up with the latest trends and stay ahead of their competitors.

Companies need to understand how AI and AR are changing customer interactions if they want to remain competitive in the beauty and fashion industries. These technologies have already revolutionized how customers interact with brands, from virtual try-on experiences to AI-driven personalization.

With consumer technology like AI and AR, customer interaction is changing in major ways.

1. Easy Access to Skin Analysis

Skin analysis is now easily accessible through webpages or apps, letting consumers analyze their skin right away on brand websites and purchase the necessary skincare products based on their results. Additionally, brands are now able to simulate consumer skin progress over time.

By 2022, real-time skin analysis is already available, and the virtual skin analysis has been proven to have a high degree of correlation with in-person skin diagnoses.

2. Virtual Try-Ons Allows Customers to Try Before They Buy

Virtual makeup trials can also lessen the risk associated with purchasing beauty products online by letting customers virtually try them on to match their individual looks before deciding to buy them.

Virtual Makeup Try-On

Similarly, the virtual jewelry trial makes previously expensive jewelry more accessible by giving consumers the opportunity to virtually try products from different brands before committing to a purchase at home through precise virtual trials and motion tracking.

By staying on top of these cutting-edge technologies, businesses can ensure that they are providing their customers with a seamless experience that meets their needs and expectations. This will not only help them stand out from the competition but also create long-term loyalty among their customers.

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5 Cutting-Edge Customer Technologies in Beauty & Fashion

Skin Analyzer

Skin analyzer uses AI-driven algorithms to analyze a person’s skin type, color, texture, wrinkles and 10 other features.

This data can then be used by companies to create customized product recommendations for their customers or even provide personalized skincare advice.

By utilizing this technology, companies can ensure that they are providing their customers with an exceptional experience that meets their individual needs.

Virtual Makeup Try-Ons

Virtual makeup try-ons have revolutionized the beauty and fashion industries, allowing customers to experience makeup looks without ever having to leave the comfort of their own home.

With this technology, customers can easily try on makeup in real-time by using their device's camera or upload a selfie to try-ons. This algorithm gives customers an idea of what they would look like with different makeup options. This technology has made it easier than ever for customers to explore new beauty trends and find the perfect look for any occasion!

Virtual Jewelry Try-Ons

Virtual jewelry try-ons have become the latest trend in the beauty and fashion industries. With this technology, customers are now able to virtually try on different pieces of jewelry without ever having to leave their home.

Using a combination of AI-driven algorithms and AR technology, virtual jewelry try-ons analyze and generate a 3D image of the customer wearing the various pieces of jewelry, giving them an idea of what they would look like with different jewelry options.

With Physically Based Rendering technology, the virtual jewelry is made with an incredibly realistic appearance.

Virtual Nail Try-Ons

Virtual nail try-ons are the newest development in the beauty and fashion industries, allowing customers to test out different colors, designs, and textures, and even nail stickers without having to actually apply them.

Virtual Nail Try-Ons

Thanks to AI-driven algorithms combined with AR technology, customers can now virtually try them - all they need to do is enable the camera on their phone. This data is then used to generate a 3D image of the customer wearing different nail polish colors, allowing them to explore different looks and find the perfect one for any occasion.

AR Glasses

 There are a few different types of AR Glasses. One kind allows you to see an AR world through the lenses. Another is commonly used in the beauty and fashion industries, and has quickly become the latest trend. It utilizes advanced AR technology, to allow customers to experience a variety of different looks without leaving their homes.

Virtual Eyewear Try-Ons

Using an AI-driven algorithm and imaging technology, AR glasses can apply various makeup looks onto a person’s face and then generate a 3D image of them wearing the look. This way, customers can easily explore different makeup trends and find the perfect look for any occasion! By utilizing this technology, businesses can ensure that they are providing their customers with an exceptional experience that meets their individual needs and expectations.


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The Potential of AI for Personalization, Customization, and Convenience

AI offers tremendous potential for personalization, customization, and convenience in the beauty and fashion industries. By leveraging AI-driven technologies such as big data analysis, machine learning, and computer vision, companies can provide customers with a personalized shopping experience that is tailored to their individual needs.

For example, big data analysis can be used to identify customer preferences based on their past purchases or searches while computer vision can detect skin conditions and facial attributes to recommend products that will look best on them.

Additionally, AI can also be used to automate mundane tasks such as order fulfillment processes which increases efficiency and reduces costs. In short, the possibilities are endless when it comes to using AI in this space!

Opportunities Presented by New Technologies, such as Increased Engagement with Customers

NARS

NARS has tapped into consumer technology to launch virtual try-on for its lip, eye, and cheek products using Perfect Corp.'s AI/AR technology. Consumers are now empowered to experiment and explore the range of colors available with ease.

Data collected by NARS shows that the average consumer views 27 colors when trying out lip products and there has been a 300% increase in conversions from browsing to purchasing since launching the virtual try-on on their mobile website.


Get expert advice from Perfect Corp. and be part of the beauty tech trend. Contact us for details on beauty tech solutions trusted by 600+ brands globally.

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Read our “Beauty Tech: The Complete Guide” to unlock powerful ROI secrets.

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