The beauty products market is growing rapidly, and e-commerce providers are racing to keep up with the demand. According to Insider Intelligence, US cosmetics and beauty retail e-commerce sales will double in 2022 compared to 2019, $18.60 billion versus $9.21 billion. As a result of this market growth, new e-commerce solutions have been created ranging from data analysis platforms to overseas delivery services for global sellers.
In addition, services that were once solely available to large businesses are now accessible to small and medium size companies at an affordable rate through SaaS. Perfect Corp's virtual makeup try-on online service is one of the most popular solutions for companies with smaller budgets. With this advanced technology, consumers can o try on a variety of products without leaving their house, trulyrevolutionizing the beauty shopping experience.
In this blog article, learn how small business can now easily grow their online presence in this lucrative industry by leveraging the latest AI tech and the new e-commerce solutions.
AI in Demand: Revolutionizing eCommerce Solutions
What Is Virtual Makeup Try-On?
Virtual try-on makeup has revolutionized the cosmetics industry by allowing customers to explore virtual products and receive virtual makeovers without leaving home.
Through AI and augmented reality (AR), virtual makeup try-on gives customers a realistic, interactive experience that looks like a virtual mirror and simulates the result of wearing different products. By using filters and tools like eye and lip color adjusters, shoppers can interact with virtual beauty products before making a purchase.
AR virtual makeup try-on not only provides an enjoyable experience for users but also allows companies to create tailor-made product recommendations based on individual preferences or trends. Whether the customers are looking for ideas for the perfect look or want to see exactly how a certain color or product will appear on their skin, virtual makeup try-on is the ideal way to explore cosmetics without having to physically go into a shop.
How Does AI Work?
Virtual makeup try on is made possible through the power of Artificial Intelligence (AI). AI technology uses patterns and deep learning algorithms to map the features of an individual’s face with immense accuracy, creating a virtual makeover experience that looks almost real.
Augmented Reality (AR) takes virtual makeup try on to the next level, providing a superior blend of color and texture matching in virtual space that mirrors its real-life counterpart.
This combination of AI and AR technologies are aiding in the rise of virtual makeup try on applications everywhere.
How Our Virtual Try-On E-Commerce Solution for Small Brands Works?
Virtual Product Sampling Made Easy for Customers
With this technology, customers can upload a photo of themselves or use the live camera feature to see how different makeup products appear when worn. They can experiment with different colors and shades of lipstick, eye shadow, blush, and other makeup products, and even try on virtual false eyelashes and contact lenses.
Creating Virtual Makeup Product SKUs Made Easy for Brands
With Perfect Corp. virtual try-on solution for small brands, brands can simply copy and paste a few lines of code onto their official website and begin offering virtual try-on in a few easy steps. Brands can also easily add new skus and products in the backend, making their full product catalog available for virtual try-on in a few easy steps.
Why Virtual Try-On E-Commerce Solution Is Beneficial to Small Brands
This virtual makeup try-on solution helps customers make informed purchase decisions, reduces the risk of consumers buying products that do not suit their skin tone or preferences, and enhances the overall online shopping experience. It also benefits makeup brands and retailers by increasing customer engagement, reducing product returns, and boosting sales.
Get Free Trial of Virtual Makeup Try-On E-Commerce Solution
Perfect Corp.'s virtual makeup try-on e-commerce solution can revolutionize your online business. Our AI technology offers a realistic and innovative shopping experience with our smart products, allowing customers to virtually try on makeup before purchasing.
If you want to learn more about introducing AR technology into your online store, contact us today and take advantage of our 30 day free trial. With this platform, you'll be able to tap into the growing digital beauty sphere and provide customers with a truly unique website experience. Don't wait any longer; join in on the fun of virtual beauty today!
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