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Perfect Corp.’s recent Spring 2025 trend report offers a comprehensive look at the evolving beauty landscape—drawing from YouCam app data and a consumer survey exploring how shoppers are using AI in their beauty and fashion routines. The findings highlight the season’s most-loved makeup looks and reveal how artificial intelligence is enhancing the way consumers discover, try, and shop for products.
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Radiant Skin, Soft Color, and Effortless Elegance
This season, YouCam users are leaning into glowing, minimal beauty. Dewy, hydrated skin with sheer coverage dominates, creating a fresh, luminous complexion. A subtle flush of pink or peach on the cheeks adds natural warmth, while shimmer accents on eyes and lips provide light-reflecting dimension.
Soft definition around the eyes and lips—using gentle taupes and browns—keeps the look polished yet effortless. Nostalgic pastel tones, like frosted pinks and lilacs, are making a notable comeback, blending early Y2K inspiration with modern sophistication.
Playful Lip and Eye Trends
Lip color trends reflect a balance between subtlety and statement. Dewy petal shades like Blush Silhouette and Peony Veil offer a soft, hydrated look, while bold brights such as Fuchsia Fever and Haute Scarlet deliver Y2K-inspired flair. For those craving richness, berry and red hues like Bordeaux and Velvet Noir offer bold contrast to the season’s pared-down base.
On the eyes, the trend report highlights a mix of neutrals and pops of shimmer. Cool tones like Charcoal Charm and Silver Lining create understated smokiness, while warm hues like Cinnamon Spice and Dusty Rose align with Pantone’s Color of the Year, Mocha Mousse. Romantic shimmer tones such as Buttercream Dream and Pink Velvet round out the look with soft radiance, and deeper shades like Midnight Sapphire add moody definition.
How Shoppers Are Using AI in Beauty and Fashion
Perfect Corp.’s consumer survey reveals a growing reliance on AI to enhance shopping experiences. An impressive 93% of respondents have either used or are interested in using AI-powered tools to assist with beauty and fashion purchases—and 4 in 5 who have tried it say they were satisfied with the results.
Shoppers turn to AI for help with skincare, haircare, and makeup—especially for routine-building, shade matching, and personalized product recommendations. Top pain points AI helps address include too many options, difficulty finding the right fit, misleading images, and a lack of tailored suggestions.
Budget-Conscious Shoppers Embrace Smart Tech
Affordability is front and center, with 44% of consumers naming price as their top priority. Many cite the challenge of finding high-quality products within budget as a major pain point—and AI is helping by narrowing options and making personalized, value-driven recommendations.
Looking ahead to Spring/Summer 2025, consumers are especially interested in AI-powered fashion guidance, followed by skincare, makeup, and haircare. As AI becomes more integrated into shopping journeys, it’s clear that smart tech is here to stay—making beauty more accessible, personalized, and fun.
To download the full report, click here: https://www.perfectcorp.com/business/color-trends/TrendstoTech2025
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