Author: ![Buy Glasses Online: 5 Pain Points & How to Solve Easily [2025]](https://plugins-media.makeupar.com/smb/blog/post/2025-02-21/cee74252-fb7f-4c16-a87a-315f6657001f.jpg)
Eyewear eCommerce is booming, but one challenge remains constant—convincing customers to buy glasses online. Unlike traditional shopping, where buyers can try glasses in-store, online purchases come with uncertainties about fit, comfort, style, and technical measurements. If you're an online eyewear retailer, overcoming these customer hesitations is key to standing out and boosting conversions.
We collected 100 samples to understand customers' general pain points when buying glasses online. Based on the analysis, we’ve listed the top 5 pain points for brands to address in order to optimize conversion rates and sales.
This blog will walk you through five actionable tips to ensure your customers feel confident enough to hit the 'Buy Now' button.
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Pain Point 1:Unsure If Glasses Will Fit – Struggling to Find the Perfect Match
The first step to selling glasses online successfully is addressing the unique challenges customers face. Here are three common concerns and how you can resolve them effectively.
PD Measurement
- What is PD and Why Does It Matter?
Pupillary Distance (PD) is the distance between the centers of your pupils. It’s crucial in ensuring lenses are properly aligned with a customer’s eyes for clear vision and comfort. Improper PD measurement can lead to strain, blurry vision, or headaches, leaving customers dissatisfied.
- Breaking Down PD:
Distance PD (Far PD): Measured when looking far.
Near PD: Measured for reading or when looking at close objects.
- How to Help Customers Solve This Concern:
Many customers are unaware of how to measure their PD, so providing easy-to-follow guides or leveraging advanced tech like virtual PD measurement ensures precision and builds trust.
Fit and Comfort Concerns
Unlike buying in-store, customers don’t get to physically try glasses when shopping online. Questions like "Will this frame fit my face shape?" or "Are these comfortable for long-term wear?" can prevent sales.
- How to Help Customers Solve This Concern:
To solve this, offer detailed product descriptions that cover dimensions, frame flexibility, and material comfort. Include sizing guides to help buyers select frames suited to their face width and shape.
Limited Virtual Try-On Experience
Invest in reliable VTO technology that lets visitors see exactly how frames will appear on their faces in real-time. Features like facial recognition and adjustable angles improve accuracy and replace in-store trials effectivel
- How to Help Customers Solve This Concern:
Invest in reliable VTO technology that lets visitors see exactly how frames will appear on their faces in real-time. Features like facial recognition and adjustable angles improve accuracy and replace in-store trials effectively.
Pain Point 2: Stuck with Flat, 2D Views – Struggling to See the Full Picture
Solution : Offer Professional Digital Product Imagery
High-quality visuals are non-negotiable in eCommerce. For eyewear, this means more than basic front shots. Show detailed images from multiple angles, close-ups of the frame material, and how the glasses look on different face shapes.
If possible, include 360-degree animations or videos to make product presentations more immersive. Clear, professional visuals not only grab attention but also minimize buyer hesitation rooted in uncertainty about how the product will look in real life.
Pain Point 3: Lost in the Dark – Struggling to Identify Popular Glasses and Gather Valuable Data
Solution : Leverage Analytics and Conversion Rate Optimization (CRO)
Your data is a treasure trove of customer insights. Analyze your online store’s performance data to understand behaviors, preferences, and drop-off points in the buyer’s journey.
- Ways to Optimize Using Analytics:
A data-driven approach is essential to your online store’s growth. Regularly monitor your eCommerce platform’s analytics—whether it’s Shopify, WooCommerce, or Magento—to better understand customer behavior.
Key areas to track include:
- Traffic Sources: Where are your customers coming from?
- Bounce Rates: Are customers leaving without converting?
- Abandoned Carts: What pages or steps are leading to drop-offs?
Combine these insights with VTO analytics to understand how customers engage with your virtual try-on tools. For example, which frames do customers try on the most? Are there any patterns tied to non-conversions? Use this data to refine your product offerings, website design, and marketing strategies.
Pain Point 4: Fading Into the Crowd – Struggling to Stand Out from Competitors
Solution : Provide a Broad Product Variety
One size doesn’t fit all, especially with eyewear. Offer a diverse range of products in terms of frame styles, materials, price points, and lens options.
- Pro Tip: Feature eyewear that suits every lifestyle—whether it’s trendy blue light glasses for remote workers, durable sports frames for athletes, or classic prescription glasses for everyday use.
Additionally, highlight unique selling points like eco-friendly materials or limited-edition designer collections to appeal to niche audiences.
Pain Point 5: Strengthen Your Brand Positioning
Your brand sets you apart in a crowded market. Focus on establishing your business as a trustworthy authority in the eyewear space.
How to Build Strong Brand Positioning:
- Engaging Content: Share insightful blogs (like this one!) on eyewear trends, care tips, or lens technologies.
- Customer Reviews: Highlight glowing feedback to build credibility.
- Transparent Return Policies: Make it risk-free for customers unsure about buying online.
Remember, a strong brand instills confidence, which is particularly important when customers are taking a leap of faith by purchasing online.
Why Perfect Corp Can Be Your Partner to Boost Conversions
To solidify your position in the online eyewear space, having tech solutions that tackle customer pain points is invaluable. Perfect Corp is a leader in this area, offering tools that elevate the eCommerce experience.
Mature Virtual Try-On Tech
Perfect Corp’s virtual try-on technology provides customers with a realistic and dynamic way to visualize glasses on their faces. This feature bridges the gap between in-store and online shopping, giving customers confidence in their choices.
Precise PD Measurement
Perfect Corp’s tools enable precise PD measurements. Combined with clear instructions, this feature ensures customers’ glasses fit perfectly and function as they should.
Accurate Facial Detection
The platform’s accurate facial detection technology improves fit recommendations, pairing customers with the most suitable frames for their face shapes and sizes.
Create Virtual Eyeglasses SKUs with Minimal Effort
With Perfect Corp, you can compose virtual eyeglass SKUs using just three images. This dramatically reduces the time and cost associated with creating a high-quality glasses catalog.
By using a partner like Perfect Corp, you can create a sophisticated shopping experience that addresses your customers' needs while boosting your conversion rates.
Win Over Customers with an Optimized Online Experience
Selling glasses online doesn’t have to be an uphill challenge. Remember, it’s all about understanding what your customers need and providing better solutions for their pain points. From using professional product images to integrating virtual try-on technology, each step you take makes a meaningful difference.
If improving conversions while enhancing customer satisfaction is your ultimate goal, working with a partner like Perfect Corp will set you up for success. Try it today and see your eyewear eCommerce sales soar!
Eyeglasses Virtual Try On FAQs
How to measure PD measurement online?
Online PD measurement tools help users use device's camera to capture an image of their face and calculate the distance between their pupils. To use these tools, ensure you're in a well-lit area, remove your glasses, and follow the tool's instructions to take the picture and record your PD measurement.
What do Far PD/Distance PD & Near PD mean?
1. Far PD (Distance PD): The pupillary distance when your eyes are focused on a distant object (typically 20 feet or more), beibg used for making regular prescription glasses for activities like driving, walking, or general vision correction
2. Near PD : The pupillary distance when your eyes are focused on a near object, usually around 40 cm (16 inches), like reading material, being used for reading glasses or bifocal/progressive lenses to ensure the correct focus for close-up tasks.
their difference : Near PD is usually 2-4 mm smaller than Distance PD because your eyes naturally converge (move inward) when focusing on close objects.
Can I measure my PD with my phone?
With AI, you can easily measure your PD at home using your camera. Whether for sunglasses, prescription glasses, or sports eyewear, our AI tool delivers precise measurements with just one click. Perfect Corp. helps eyewear eCommerce businesses boost conversion rates by offering VTO services. Contact us for more details.
Are online PD measurements accurate?
Online PD measurement is more accurate than manual methods. Perfect Corp. provides an AI tool for eyewear brands that uses advanced algorithms to precisely measure users' pupillary distance.
What is the best virtual try on glasses app?
For eyewear eCommerce, Perfect Corp.'s virtual eyewear try-on software is highly trustworthy for accurate virtual fittings. We utilize advanced augmented reality (AR) technology to offer a highly accurate and interactive virtual try-on experience. Perfect Corp.'s tools help users to try on various eyewear styles and frames in real time using their device's camera, making the shopping experience more engaging and helping increase conversion rates.
Perfect Corp.'s AI-powered solutions can help eyewear brands integrate virtual try-on (VTO) features seamlessly into their online stores, providing an immersive and personalized shopping experience for customers.
