Situation: Showing Quantifiable Results in Medical Aesthetics
Dr. Eunice Park, Founder & CEO of AIREM, is a Fellowship-Trained, Dual Board Certified Facial Plastic & Reconstructive Surgeon. As Long Island’s first female facial plastic surgeon, she has spent the last 10 years combining minimally invasive, non-surgical and surgical techniques to achieve optimal results for her patients.
Dr. Park has been nominated over the past several years as a “Super Doctor” in The New York Times Magazine. As part of her dedication to helping patients transform their lives, she sought a technology solution that would quantify skin conditions before and after aesthetic treatments as well as demonstrate the benefits of AIREM Essentials’ collection of serums, masks, and other skincare products.
“We want to empower our patients and our clients,” Dr. Park says. “I think incorporating technology and addressing some of the pain points in the provider-patient relationship is really important. When it comes to medical aesthetics—more than spa, or makeup, or general skincare industry—it is essential to be able to quantify the value of treatments and procedures.”
Solution: Perfect Corp.’s Real-Time AI Skin Analysis
After researching the field, Dr. Park chose to deploy Perfect Corp.’s Real-Time AI Skin Analysis. Perfect Corp. is the leader in providing artificial intelligence (AI) and augmented reality (AR) solutions for the beauty industry.
Perfect Corp. has harnessed its AI and AR expertise to create its Real-Time AI Skin Analysis, which builds on the company’s earlier award-winning AI Skin Analysis solution.
Dr. Park uses Perfect Corp.’s Real-Time AI Skin Analysis, running on an iPad, when consulting with patients. Dr. Park values the precision with which the solution provides 14 scores in determining skin age—including metrics for wrinkles, texture, pores, moisture, redness, firmness, radiance and overall skin health.
Dr. Park recently opened a second AIREM center in The Hamptons of New York’s Long Island, and is planning to expand to a third location in New York City.
Dr. Park has found a number of benefits in working with Perfect Corp.’s Real-Time AI Skin Analysis technology, including:
Measurable Results Allow Patients to Track their Skin Improvements
Dr. Park’s surgical patients greatly value the skin scores and precision metrics provided by Real-Time AI Skin Analysis.
“We're in the age where clients always want to know more about their skin,” Dr. Park says. “They want to know all of the nuances and details about their skin condition. So when we open the app, and show them their skin score, and details for parameters like wrinkles, moisture, and texture, they are very excited.”
Procedure patients, and skin product clients, love the detailed images they see with Real-Time AI Skin Analysis.
“We go through the analysis, and they love the visuals in the app,” Dr. Park says. “People want to see: ‘Where are the wrinkles? In which areas is the skin dry? What is my radiance score?’ People are really interested in quantifying these parameters.”
These same metrics are also extremely helpful to Dr. Park.
“As a surgeon, we previously haven't been able to truly quantify these parameters in our discussion with our patients and clients,” Dr. Park says. “The Real-Time AI Skin Analysis lets us explore with the patient exactly what we recommend, and after the treatment they can see the improvements—from a numerical standpoint.”
31% More Recurrent Guest Visits
Since deploying use of Perfect Corp.’s Real-Time AI Skin Analysis into her practice, Dr. Park has seen a 31% increase in recurrent guest visits to her AIREM clinics.
“Our clients enjoy the precision with which we can discuss their skin conditions, and our ability to track their progress,” Dr. Park says. “This has led to more guest visits. We have the 20- something year olds who are really interested in tech and finding out more about their skin health status. And we have clients in their 70s, who also want to know what they can do to optimize their skin health. Everyone has a strong appreciation for what this technology can show.”
47% Increase in Average Client Spend per Visit for Procedures
Dr. Park reports that since deploying Perfect Corp. Real-Time AI Skin Analysis, her practice has seen a 47% increase in average client spend on procedures per visit.
“We’ve seen the average client spend increase from $541 to $795,” Dr. Park says. “This is significant because I recently attended a large industry meeting where much larger companies were reporting an average procedure spend of $525 per patient visit. When people can objectively measure the difference a treatment can make, they become more invested in enhancing their skin beauty.”
Dr. Park reports that in addition to procedures, purchases of AIREM Essentials skin products have also increased.
Skin Scores Strengthen Brand Loyalty
The quantifiable improvements that can be tracked using Real-Time AI Skin Analysis helps strengthen brand loyalty, Dr. Park has found.
“The ability for us to bring technology like this into our practice strengthens our brand loyalty,” Dr. Park says. “When a customer can see that a procedure made them look seven years younger, they are impressed. Or when their skin health score goes up from a 70 to an 83.”
The combination of those metrics can have a big impact on a client.
“When the skin health score is improving, and the skin age score is decreasing, those are two parameters that make someone feel like they're making an investment in the right areas,” Dr. Park says.
Ease of Use
Dr. Park enjoys the ease of use that her staff and clients enjoy when using Real-Time AI Skin Analysis.
“It’s on the iPad and when you open the app it goes straight into the skin analysis,” Dr. Park says. “When the client holds the iPad in front of them, it automatically takes a picture. You don’t have to rely on someone pressing a button. This same simplicity means that as we open a new location, we can easily train someone to use it virtually.”
Portability Supports Business Scalability
Dr. Park appreciates the simple form factor of using an iPad to run the Real-Time AI Skin Analysis. This is a far cry from more cumbersome equipment she has worked with in the past.
“Earlier in my career, there were big clunky machines that took up an entire room for skin analysis,” Dr. Park says. “I've done a lot of research in this area, and I looked at standalone devices that weren’t portable, and I felt that it wasn't the right investment for us in the way we wanted to scale and grow. I think any practice that is planning on future growth and scaling to additional locations needs to think about portability and invest in technology that supports that capability.”
Perfect Corp. is a Great Company to Work With
Dr. Park has found Perfect Corp. to be a great company to work with.
“Everyone at Perfect Corp. is very receptive to ideas and to specific needs,” Dr. Park says. “I’m able to connect directly with Perfect Corp. developers to share my suggestions, which has been very helpful.”
Dr. Park also likes that Perfect Corp. is so future oriented. “They have shared their vision of where they are going, which makes them an exciting company to work with.”
About Perfect Corp.
Perfect Corp. is the leading SaaS AI and AR beauty and fashion tech solutions provider, dedicated to transforming shopping experiences through empowering brands to embrace the digital-first world.
By partnering with the largest names in the industry, Perfect Corp.’s suite of enterprise solutions delivers synergistic, technology-driven experiences that facilitate sustainable, ultra-personalized, and engaging shopping journeys, as well as equipping brands with next generation of consumer goods.
Perfect Corp. offers a complementary suite of mobile apps, including YouCam Makeup and YouCam Perfect, to provide a consumer platform to virtually try-on new products, perform skin diagnoses, edit photos, and share experiences with the YouCam Community.
To learn more, please visit PerfectCorp.com.