RéVive Skincare Leverages Perfect Corp. AI Skin Simulation to Increase Consumer Confidence

Situation: Visualizing Benefits of Skincare Products

Founded in 1997, RéVive™ is a luxury skincare line developed by Dr. Gregory Bays Brown, a Plastic and Reconstructive Surgeon. Each product has been scientifically formulated with Bio-Renewal Technology, inspired by patented and Nobel Prize Winning science used by Dr. Brown to heal burn victims. This technology is comprised of three key peptides and clinically proven to help reduce visible signs of aging and deliver fast results. With increased skin renewal and improved collagen and elastin, skin looks rejuvenated and revitalized and signs of aging are dramatically reduced. The appearance of wrinkles is minimized, skin density and elasticity are increased, collagen breakdown is slowed, and dark spots are lightened. Skin acts younger and looks soft, smooth, and glowing. RéVive products can be found at reviveskincare.com, select specialty stores, and luxury online retailers in the US, UK, China, and in select markets worldwide.

RéVive wanted to tap into the power of generative artificial intelligence (AI) to enable consumers to see how their products enhance the skin over time and depict clinical level results, before making a purchase.

Solution: Perfect Corp.’s AI/AR-Powered Technology 

RéVive selected Perfect Corp.’s skin simulation technology, which harnesses the power of AI and augmented reality (AR) to enable consumers to see how their products could improve specific skin concerns. Perfect Corp. is the  leader in providing AI/AR solutions for the beauty industry. 

Once RéVive decided to employ AI, the challenge was to find the best technology company with which to partner. The answer came when members of the RéVive team attended a Perfect Corp. seminar.

“Team members came back from the seminar impressed with how Perfect Corp. technology was being utilized by dermatologists and clinics,” Elana Drell-Szyfer, CEO OF RéVive Skincare, recalls. “We wanted to show how our different products could improve a variety of skin conditions after four weeks and eight weeks of use. We determined we could work  with Perfect Corp. to create the generative AI and AR imaging solution that we needed.”

RéVive worked closely with Perfect Corp., sharing its clinical results and before and after imagery to train a new generative AI tool that could precisely illustrate the tangible transformative benefits of RéVive Skincare's innovative products across various skin tones and ages. 

This collaborative effort is a first of its kind, providing an interactive solution for shoppers eager to make well-informed decisions, marking a significant advancement in skincare.

Benefits

RéVive has found several benefits in working with Perfect Corp.’s AI/AR skin analysis technology and generative AI, including: 

• Enabling consumers to visualize improved skin condition over time based on existing clinical results
• Giving consumers the confidence to make the purchase
• Creating incremental value through personalization
• Building on RéVive’s reputation for scientific advancement
• Providing a powerful tool for omnichannel marketing and sales

Enabling Consumers to Visualize Improved Skin Condition Over Time 

RéVive Skincare has been science-driven since its inception. Along the way it has conducted numerous clinical trials verifying the dramatic results provided by its collection of products across a range of skin conditions and concerns. 

The challenge has long been translating clinical results into actionable insights for consumers. This challenge has been met with RéVive’s use of Perfect Corp. generative AI, enabling consumers to visualize how the company’s products address specific concerns and how they can improve their skin over time, prior to purchase

“This simulation visualizes how RéVive products address specific skin concerns such as fine lines, wrinkles, under-eye puffiness, and enhancements in skin radiance over time,” Drell-Szyfer says. “The new before & after  visuals will be available for a range of RéVive's products, showcasing results across skin types and tones, on model imagery of all ages.”

Deploying Perfect Corp. generative AI is especially important as consumers in the beauty space become ever more knowledgeable.

“Across the board there is a need for clinical data and visualization because today people have a lot of choices—everything from surgery, to dermatological to clinical, and so on,” Drell-Szyfer says. “There are a lot of different ways to address skin health, and consumers have increased their knowledge of skincare and skin chemistry, so the game stakes have gotten higher. Our Perfect Corp. generative AI imaging places us ahead of the game.”

Giving Consumers the Confidence to Make the Purchase

It can be challenging enough for a consumer to decide on the color of lip or to choose other cosmetics. It becomes even more challenging when a product claims to improve, enhance, or transform the skin. 

"We continually strive to evolve and innovate in response to consumer needs," says Drell-Szyfer. “More than ever, the consumer wants to know before purchasing that the product they are buying will ‘work’ on their type of skin tone, skin type and for a consumer in their age range. With this partnership, the extensive clinical research that RéVive has conducted can now be leveraged. Thanks to Perfect Corp., together we have found an innovative way to marry AI technology and model imagery to make our clinical data more accessible for consumers, visually.”

The results benefit consumers.

“Shoppers looking to invest in our products can now distinctly see the differences that our products have the potential to make on their skin, prior to purchase,” says Drell-Szyfer.

Creating Incremental Value Through Personalization

RéVive values its Perfect Corp. generative AI solution for the element of personalization it provides for its consumers. 

“Luxury and service go hand in hand, and the things that differentiate luxury from mass market are not only product performance, but that ability to personalize and to deliver service,” Drell-Szyfer says. “But as more and more businesses move from in-store to online, the question becomes how to deliver that service and personalization.”

Their generative AI visualization fills the gap.

“You need to create incremental value for the consumer, which is how we view our AI imaging,” Drell-Szyfer says. “We are giving our consumers a personalized view into how our products will help improve their skin concerns. This is something that would be extraordinarily difficult to do without our Perfect Corp. solution that enables consumers to see where they can be in the future.” 

Building on RéVive’s Reputation for Scientific Advancement 

Long a leader in skincare, RéVive is always looking into the future, and sees its work with Perfect Corp. generative AI as an important step in that direction.

“Our vision for the brand is to continue keeping it modern and relevant—rooted in breakthrough scientific and technological advancements,” Drell-Szyfer says. “We see Perfect Corp. technology as a key element as we move into the future, including into the field of longevity. There is an ever-greater interest in aging better, living longer, and incorporating a holistic approach to everything that you do, from taking care of your skin, to your body, to your life. Our vision for the brand is to be part of this.” 

Powerful Tool for Omnichannel Marketing and Sales

RéVive has found their Perfect Corp. generative AI imaging to be a powerful tool to use across their omnichannel marketing and sales efforts.

“Some years ago, we focused on making RéVive an omnichannel brand, and today, our own .com represents more than 25% of our total global business,” Drell-Szyfer says. “Seven years ago, that channel almost didn't exist. Our AI visualization technology is helping with discovery, recruitment and loyalty. Now we’re extending our use of our generative AI to our wholesale partners. This gives their staff the ability to use our Perfect Corp. AI as they sell in an in-store environment. They can say: I've used this product. It's amazing for me, but let me show you what it can do for you.’”

Paid media is another channel in which RéVive will use its generative AI. 

“We know, statistically, that when we have before and after photographs, it's the best way for us to recruit new customers in paid media,” Drell-Szyfer says. “Our Perfect Corp. generative AI gives us a much bigger arsenal of assets to use from a paid media perspective, and also from an education perspective. The famous saying goes: ‘A picture is worth one thousand words.’  Being able to visualize what our products can do really sets us apart, especially from the AI perspective. This is powerful for our own selling associates, our freelancers, and for all of our other channels.” 

Perfect Corp. Is a Great Company to Work With

RéVive found Perfect Corp. to be a great company to work with as they combined the company’s skincare expertise with Perfect Corp's advanced beauty-tech solutions, to cater to the ever-evolving needs of today's beauty enthusiasts, setting new standards in the beauty industry for a holistic shopping experience for the consumer.

“The partnership with Perfect Corp. was the realization of a dream that we had,” Drell-Szyfer says. “When we approached Perfect Corp., they listened to our dream and then helped us make it a reality. We’re very excited to continue working together into the future.”

About Perfect Corp. 

Perfect Corp. is the leading SaaS AI and AR beauty and fashion tech solutions provider, dedicated to transforming shopping experiences through empowering brands to embrace the digital-first world. 

By partnering with the largest names in the industry, Perfect Corp.’s suite of enterprise solutions delivers synergistic, technology-driven experiences that facilitate sustainable, ultra-personalized, and engaging shopping journeys, as well as equipping brands with next generation of consumer goods.

Perfect Corp. offers a complementary suite of mobile apps, including YouCam Makeup and YouCam Perfect, to provide a consumer platform to virtually try-on new products, perform skin diagnoses, edit photos, and share experiences with the YouCam Community. 

To learn more, please visit PerfectCorp.com.