The Power Of Cultural Transformation for Fashion & Beauty

ABOUT THE PANEL

Today’s discerning, media-savvy, and culturally assertive consumer wants brands that stand for something meaningful. Winning brands must have a clear cultural point of view and a deep focus on generating value on all levels: from creativity to next generation forms of human and environmental consciousness, and community building. To do so, brands must articulate and champion their core values, open up, listen more, and embrace culture in its full rich array and complexity. Consumers gravitate towards brands who make culture their own through authentic, collaborative statements that move people and generate real innovation, profitability and smart, ethical scalable growth. In this webinar, Perfect Corp. will be joined by the industry go-to duo to unpack the cultural transformation of beauty and fashion, and its role in shaping future-proof brands: Sissi Johnson, Founder of SelfSells and prominent scholar on culture and innovation, alongside Roberto Ramos, CEO & Chief Creative Officer of The Ideatelier.